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Innovation Network Social Media


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Innovation Network Social Media

  1. 1. TO TWEET OR NOT TO TWEET? NAVIGATING THE WORLD OF SOCIAL MEDIA Greg Bodenlos The Innovation Network Wednesday, October 21, 2009
  2. 2. The Social Media Conversation
  3. 3. What is Social Media? Social media is the term used to describe the tools and platforms people employ to publish, converse, and share content online. The tools include blogs, wikis, and podcasts, as well as sites designed to share photos, videos, and bookmarks. The Travel Marketer’s Guide to Social Media and Social Networks, Cindy Estis Green
  4. 4. Implications of Social Media… “The individual is at the centre of the social media revolution… kiss goodbye the idea of solely hiding behind the company PR department door and sending out anonymous press releases.” Philip Van Zyl CEO, Get Social Media
  5. 5. Surveying the Social Media Landscape
  6. 6. Tracking Usage
  7. 7. Twitter Adoption Drastically Increasing 2006 2007 2008 20092006 2007 2008 20092006 2007 2008 20092006 2007 2008 2009
  8. 8. Early Adopter Bloggers
  9. 9. RSS Feeds
  10. 10. Mobile Integration
  11. 11. How does this apply to my business?
  12. 12. • Respond to Comments Build Relationships • Review and Tally Comments Leverage the Real-Time Value of Twitter • Be responsive and aware of all information relating to you Focus on Quality of Your Engagement Best Social Media Practices…
  13. 13. Jet Blue   One of the first companies to join Twitter   Modest goal of further reaching out to customers   Currently has over 1 million followers   Could directly ask followers questions and continuously received concise feedback “That’s a clichéd phrase, but Twitter really is about tearing down the artificial walls between customers and the individuals who work at companies.” -Morgan Johnston (Manager of Communications)
  14. 14. Tweet Examples
  15. 15. Top 10 Hotel Brands a Tweet Above the Rest
  16. 16. Interesting Follow-up Articles   Ten Top Hotel Brands A Tweet Above the Rest   40 of the Best Twitter Brands & the People Behind Them   Grow Your Business Using Social Media
  17. 17. Growing Your Social Media Acumen…   Websites/RSS: MediaPost Publications - Marketing News DrivingRevenue.Travel   LinkedIn Groups: Social Media Marketing Social Media Today   Blogs: Seth Godin Chris Brogan Philip Van Zyl
  19. 19. ANY QUESTIONS?