The Future of Marketing - Business Link & CIM

1,059 views

Published on

Social media - part of the Future of Marketing events along with CIMA and Businesslink. By Matt Anderson - Montage Communications

Published in: Business
  • Be the first to comment

The Future of Marketing - Business Link & CIM

  1. 1. The future of social media
  2. 2. Social Media Landscape
  3. 3. “Being part of the conversation”
  4. 4. The most popular word… Creative Commons: Uploaded on May 21, 2008 by carrotcreati ve
  5. 5. Social media now <ul><li>85% of the UK online </li></ul><ul><li>1/3 uploaded to a video sharing site </li></ul><ul><li>64% have their own profile on a social network </li></ul><ul><li>29.4 million people have visited a social network site </li></ul><ul><li>600% increase in online TV </li></ul>
  6. 6. Marketing Managers – Social Media Source: Social Media Marketing Report Micheal A Stelzner © : (Via Lars V Dow Jones 2009)
  7. 7. Change in marketing <ul><li>Advertising </li></ul><ul><li>PR / Media </li></ul><ul><li>Social media </li></ul>
  8. 8. Are you listening?
  9. 9. Case study:Domino’s Pizza <ul><li>“ Domino’s brand cultivated over 49 years…damaged in 30 minutes or less.” (Brian Solis) </li></ul><ul><li>562,627 views (8am) </li></ul><ul><li>636,000 views (11:15am) </li></ul><ul><li>690,000 views (1pm) </li></ul><ul><li>728,816 views (3pm) </li></ul><ul><li>745,679 views (5pm) </li></ul><ul><li>930,390 views (9:30pm) </li></ul>
  10. 10. Really… listening? <ul><li>Socialmention </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Technorati </li></ul><ul><li>Alltop </li></ul><ul><li>RSS </li></ul><ul><li>Radion6, Scoutlabs </li></ul>
  11. 11. Content marketing <ul><li>A key to community is to share </li></ul><ul><li>Targeted traffic </li></ul><ul><li>Validated information </li></ul><ul><li>Collaboration / innovation </li></ul><ul><li>Citizen journalism </li></ul><ul><li>SEO / links </li></ul><ul><li>thought leadership </li></ul>
  12. 12. Broadcast to targeted <ul><li>Listen & lurk first! </li></ul><ul><li>Find your influencers </li></ul><ul><li>Do not “broadcast” - start a conversation </li></ul><ul><li>Bloggers are as powerful as journalists </li></ul><ul><li>Content is KING! </li></ul>
  13. 13. SEARCH <ul><li>Google Instant </li></ul><ul><li>Facebook and social networks </li></ul><ul><li>Niche forums </li></ul><ul><li>The news finds you! </li></ul><ul><li>Google ME? </li></ul>
  14. 14. Mobile internet <ul><li>5m people access Facebook from mobiles </li></ul><ul><li>One in five people surf the internet whilst watching TV </li></ul><ul><li>Realtime feedback </li></ul><ul><li>Geolocation </li></ul>
  15. 15. Future of social media marketing Share Mobile Content Brand advocates Search / Social Listen more
  16. 16. To do list <ul><li>Establish aims and outcomes from your business plan </li></ul><ul><li>Listen > Google / Social mention </li></ul><ul><li>Find your advocates > Get them to say nice things about you </li></ul><ul><li>Ask your customers > What content is useful? </li></ul><ul><li>Align > Customer service / Sales and marketing </li></ul><ul><ul><ul><ul><ul><li>Listen > React > Adapt </li></ul></ul></ul></ul></ul>
  17. 17. Be part of the conversation www.montagecomms.com Twitter - @montagecomms

×