Official session description:
Your boss or client may think top rankings are gold, but veteran SEOs know those stats are so 20th-century they’re virtually irrelevant. So how do you measure – and more importantly, prove – the value of your SEO activities, especially in the age of personalized, unique search results? Speakers in this session have promised to "open up their kimonos" and reveal the really useful, measurable techniques they use to demonstrate the value of their work.
Presented with: Rob Bucci, Owner of STAT Search Analytics, Jon Henshaw, Co-Founder & Chief Product Officer of Raven Internet Marketing Tools, and Will Scott, President of Search Influence
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How To Groove To The Google Dance (Yes, It’s Back)
1. How to Groove to the Google
Dance (Yes, It’s Back)
SMX West 2013
@Rhea | @outspokenmedia
2. We’re going to answer:
• What is a Google Dance?
• What is a Google Dance in today’s world?
• How do you avoid getting hit by a Google
Dance?
http://marketingland.com/the-return-of-the-google-dance-22206
24. Panda
Amit Singhal on
“More Guidance on
Building High-Quality
Sites”
googlewebmastercentr
al.blogspot.com/2011/
05/more-guidance-on-
building-high-
quality.html
55. Now you know:
• What a Google Dance is (now and then)
• How to avoid a Google Dance
Let’s talk about how to track/recover!
Take it away Marcus and Mitul.
Structure the presentation as sound bites and takeaways.Teach them how to apply social media metrics to business metrics. For every case study define both metrics and the overall objective.