Social media for job seekers

© Aleweb Social Marketing, October 2010,[object Object],Agenda,[object Object],The power of Social Media,[object Object],Things you should know,[object Object],Getting started,[object Object],Staying on top,[object Object],Less is more,[object Object],Strategies for using it,[object Object]

© Aleweb Social Marketing, October 2010,[object Object],The Power of Social Media,[object Object],Today’s “word of mouth”,[object Object],Searchable “eavesdropping”,[object Object],Default source of information,[object Object],More efficient and cost-effective than other methods of recruitment,[object Object],Forges strong relationships,[object Object],Hiring company learns more than just CV info. Is candidate is good fit for company?,[object Object]

© Aleweb Social Marketing, October 2010,[object Object],Things You Should Know,[object Object],People openly share opinions and experiences,[object Object],Unmoderated, user-generated content,[object Object],Job seekers need to take part in the dialogue,[object Object],Folks are listening in,[object Object],80% of companies use Social Media for recruitment,[object Object],More than 2/3 of all HR professionals run internet searches on job applicants,[object Object]

© Aleweb Social Marketing, October 2010,[object Object],Less is More,[object Object],More,[object Object],Listening +,[object Object],Sharing +,[object Object],Participating +,[object Object],= Relationship Building,[object Object],Less,[object Object],Complaining,[object Object],Negativity,[object Object],Indescretion,[object Object]

© Aleweb Social Marketing, October 2010,[object Object],Strategies for Using Social Media,[object Object],Find high-quality job leads,[object Object],Company research,[object Object],Positions,[object Object],Recruiters,[object Object],Networking,[object Object]

Getting Started,[object Object],Google yourself!,[object Object],Define the job you want,[object Object],Keywords, locations, etc.,[object Object],Establish your social media profiles,[object Object],Make connections,[object Object],Phone, e-mail, social media,[object Object],Share great content,[object Object],© Aleweb Social Marketing, October 2010,[object Object]

The Big 3,[object Object],According to a 2009 JobviteSurvey, of the companies using social media for recruitment instead of traditional job posting sites:,[object Object],95% are using LinkedIn,[object Object],50% are using Facebook,[object Object],42% are using Twitter,[object Object],LinkedIn – Professional business network. More than 65 million active users. 80% of companies are using site as primary tool to find employees.,[object Object],Twitter – Global water cooler. The fastest growing tool for job recruitment.,[object Object],Facebook– Community building.More than 500 million active users.,[object Object],© Aleweb Social Marketing, October 2010,[object Object]

LinkedIn Profile Tweaks,[object Object],Use first person. ,[object Object],Ensure its keyword-rich.,[object Object],Ask for recommendations.,[object Object],Create a vanity URL.,[object Object],Add appropriate applications (blog feed, SlideShare, etc.),[object Object],Post relevant status updates.,[object Object],Use “in transition” in headline or status.,[object Object],© Aleweb Social Marketing, October 2010,[object Object]

Joining LinkedIn Groups,[object Object],Find and join relevant groups that are based on your:,[object Object],Geographical location,[object Object],Industry,[object Object],Keywords,[object Object],Recruiter contacts,[object Object],Alumni associations,[object Object],Professional organizations,[object Object],Join maximum number of groups,[object Object],© Aleweb Social Marketing, October 2010,[object Object]

Establishing Expertise,[object Object],Use the Answers section in LinkedIn to look for questions you are an expert in.,[object Object],Start or join discussions in your Groups that show your insight.,[object Object],Share relevant news and information with connections.,[object Object],Be willing to provide introductions for your connections.,[object Object],© Aleweb Social Marketing, October 2010,[object Object]

Researching Companies,[object Object],LinkedIn’s company profiles give good summary info for many large companies.,[object Object],See who you know who works or has worked there in the past.,[object Object],Track career paths. (Where did people work before this company and after?),[object Object],Check out the most popular LinkedIn profiles employed by that company.,[object Object],© Aleweb Social Marketing, October 2010,[object Object]

Using Your Connections,[object Object],Search for friends, family, former colleagues, career counselor at college, recruiters, hiring managers, people you deal with on a regular basis,[object Object],Send a note to all connections,[object Object],Profile skill set, geographical location, etc.,[object Object],Ask that connections forward note to 3-5 key contacts that might be interested,[object Object],Stay “Top of Mind” by regularly updating your profile and status, and keeping in touch,[object Object],© Aleweb Social Marketing, October 2010,[object Object]

© Aleweb Social Marketing, October 2010,[object Object],Staying On Top,[object Object],Use LinkedIn saved searches to be notified of new job postings matching your criteria,[object Object],Use Google alerts to know when news sites or blogs post information you need,[object Object],View recruiters like they are your clients,[object Object],Use a CRM system to maintain details (zoho.com is free),[object Object],Connect with them in multiple ways,[object Object],Share resources and information with them,[object Object]

Twitter Usage,[object Object],Follow the corporate brands you have “short listed” as potential employers,[object Object],Find people to follow (HR managers, recruiters, outplacement firms, career coaches, etc.),[object Object],Do keyword searches,[object Object],Follow my list @eandtsmom/Job-search.,[object Object],© Aleweb Social Marketing, October 2010,[object Object]

Hashtags to Follow,[object Object],Save searches for specific hashtags and hashtag combinations,[object Object],#jobs,[object Object],#ct,[object Object],#hiring,[object Object],#career,[object Object],© Aleweb Social Marketing, October 2010,[object Object]

Twitter-Based Resources,[object Object],The Jobsonicasocial network is for job postings in the US and Canada only,[object Object], The paper.li online newspaper allows you to define what you want in your own paper,[object Object],© Aleweb Social Marketing, October 2010,[object Object]

Thoughts about Facebook,[object Object],Use the search function,[object Object],Like pages such as Career Builder and other recruiter pages,[object Object],Beware of what you put out there and monitor what you’re friends are sharing about you,[object Object],© Aleweb Social Marketing, October 2010,[object Object]

Additional Ideas,[object Object],Create a blog. Even a short, 2-minute video blog done once a week is a great way to establish expertise on a given topic.,[object Object],Be a guest on other people’s social media channels (blog, radio show, etc.), and invite them to be a guest on yours.,[object Object],Use a short and effective e-mail signature that reminds people of what you do.,[object Object],© Aleweb Social Marketing, October 2010,[object Object]

Resources,[object Object],For Gmail users, add Rapportive plug-in.,[object Object],Add LinkedIn toolbar to browser or Outlook.,[object Object],Sign-up for Chris Brogan’s HBW newsletter.,[object Object],Read Jan Vermeiren’sHow to Really Use LinkedIn.,[object Object],Join my mailing list today, and I’ll send you your own copy of Get Job Leads FAST Using Twitter, plus a link to Chris Brogan’s message on how to build your own job search platform.,[object Object],© Aleweb Social Marketing, October 2010,[object Object]

© Aleweb Social Marketing, October 2010,[object Object],Contact Information,[object Object],Aleweb Social Marketing,[object Object],Phone: 860-946-0544,[object Object],alewebsocial@gmail.com,[object Object],twitter.com/eandtsmom,[object Object],linkedin.com/in/taraalemany,[object Object],facebook.com/AlewebSocial,[object Object]

Social media for job seekers

Social media for job seekers

Recommended

More Related Content

What's hot

What's hot(20)

Similar to Social media for job seekers

Similar to Social media for job seekers(20)

Recently uploaded

Recently uploaded(20)

Social media for job seekers

Editor's Notes