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Making Social Media Matter for Your Business

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Social media best practices presentation for PivotGuild event at Boulder Digital Arts on Sept. 22, 2011 by Aaron Goldman, Kenshoo CMO and author of Everything I Know about Marketing I learned from Google.

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Making Social Media Matter for Your Business

  1. 1. Why Social Media Matters for Your Business GoogleyLessons.com @PivotGuild
  2. 2. GoogleyLessons.com/SocialStats GoogleyLessons.com Source: http://adage.com/article/adagestat/50-social-media-stats-kickstart-slide-deck/228708/
  3. 3. MAKING Social Media Matter for Your Business GoogleyLessons.com @GoogleyLessons
  4. 4. Everything I Know about Marketing I Learned from Google Aaron Goldman GoogleyLessons.com
  5. 5. Everything I Know about Marketing I Learned from Google AND SO CAN YOU! GoogleyLessons.com
  6. 6. Why Google? <ul><li>Ubiquitous </li></ul><ul><li>Successful </li></ul><ul><li>Innovative </li></ul><ul><li>Aspirational </li></ul><ul><li>Mysterious </li></ul><ul><li>Fun </li></ul><ul><li>I know a thing or two about it! </li></ul>GoogleyLessons.com
  7. 7. Google Me GoogleyLessons.com
  8. 8. 1. Relevancy Rules GoogleyLessons.com
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  17. 17. 2. Tap the Wisdom of Crowds GoogleyLessons.com
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  21. 21. 3. Keep it Simple Stupid GoogleyLessons.com
  22. 22. The Twitter Pitch GoogleyLessons.com
  23. 23. 4. Mindset Matters GoogleyLessons.com
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  25. 25. 5. Be Where Your Audience Is GoogleyLessons.com
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  27. 27. 6. Don’t Interrupt GoogleyLessons.com
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  29. 29. 7. Act Like Content GoogleyLessons.com
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  31. 31. 8. Test Everything GoogleyLessons.com
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  33. 33. 9. Track Everything GoogleyLessons.com
  34. 34. GoogleyLessons.com Source: http://www.thebizevolution.com/wp-content/uploads/2010/11/FourSquare-specials-image.jpg
  35. 35. 10. Let the Data Decide GoogleyLessons.com
  36. 36. GoogleyLessons.com Source: http://tra.cx
  37. 37. 11. Brands can be Answers GoogleyLessons.com
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  40. 40. 12. Your Unique Selling Proposition is Critical GoogleyLessons.com
  41. 41. GoogleyLessons.com What It Means What It Is What It Does Who It Is
  42. 42. 13. Your Competition is Broader Than You Think GoogleyLessons.com
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  44. 44. 14. You Can Learn a Lot From a Query GoogleyLessons.com
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  46. 46. 15. Sex Sells GoogleyLessons.com
  47. 47. GoogleyLessons.com Source: http://wsiexpertinternetmarketing.com
  48. 48. 16. Altruism Sells GoogleyLessons.com
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  50. 50. 17. Show Off Your Assets GoogleyLessons.com
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  52. 52. 18. The More Shelf Space the Better GoogleyLessons.com
  53. 53. GoogleyLessons.com Source: http://icons.sweyla.com/previews/pixelperfect_prev40.png
  54. 54. 19. Make Your Company a Great Story GoogleyLessons.com
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  57. 57. 20. Don’t Rely on Search Engine Marketing Alone GoogleyLessons.com
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  59. 59. 21. Future Proofing GoogleyLessons.com
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  62. 62. Thank You! GoogleyLessons.com @GoogleyLessons

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