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SEO - Getting it done


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Ever had trouble getting your SEO changed implemented? Ever wanted to see what someone like Judith Lewis

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SEO - Getting it done

  1. 1. Getting Things Done – Making Sure Search Work Is Implemented<br />
  2. 2. Getting It Done<br />Internal stakeholders<br />Winning Hearts & Minds<br />Keeping Search Front-of-Mind & Internal Champions<br />Your Spirits – Keep Them Up!<br />
  3. 3. Internal stakeholders<br />?<br />?<br />?<br />Image credit Spyderella<br />
  4. 4. Internal stakeholders<br />Can help champion your cause<br />Vital to win over<br />Not always obvious - a programmer could be as much a stakeholder as the MD<br />Programmers love cakes<br />Everyone loves to feel important<br />Get chatty<br />Market yourself<br />Devise a business case for changes both for developers & management<br />
  5. 5. Getting SEO Done<br />Get people onboard with both practical & business cases<br />Programmers (mostly) like coffee & cakes<br />Always go to meetings with yummy goodness<br />Image credit Virus in Training<br />Image credit chantastic<br />
  6. 6. Do it in an SEO  way or else!<br />Internal Advocate<br />
  7. 7. How I did it<br />Presentations to senior management focusing on cost savings<br />
  8. 8. How I did it<br />Meetings with management & developers presenting business case plus cost benefits<br />
  9. 9. How I did it<br />Giving alternatives, explaining benefit, offering different options<br />“yes you absolutely could. We’d take a hit on traffic and rank less well but yes we can.”<br />“My way may not seem idea but here, have a cupcake and let me explain...”<br />
  10. 10. How I did it<br />Internal Marketing- interesting news emails (nothing formal), etc<br />Friendly reminder emails, chatty emails, keeping in regular contact<br />
  11. 11. How I did it<br />Being pleasant<br />Geekiness<br />Personality<br />Inspiring<br />Business Cases<br />Internal Champions<br />
  12. 12. ?<br />QUESTIONS?<br />
  13. 13. Thank you!<br />Judith Lewis<br /><br /><br /><br />