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Monitoring Your Brand Online

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From the "Reputation Management: Monitoring Your Brand Online " session at Pubcon Las Vegas 2013. Discussion of enterprise-level reputation monitoring and social listening. Why it matters, considerations in tool selection, and what can be done with it.

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Monitoring Your Brand Online

  1. 1. Reputation Management: Monitoring Your Brand Online Pubcon Las Vegas 2013 Rhea Drysdale CEO, Outspoken Media rhea@outspokenmedia.com @Rhea | @OutspokenMedia
  2. 2. "Creditworthiness is like virginity... It can be preserved but not restored very easily." - Warren Buffett @Rhea
  3. 3. The nation’s reputation is unstable... @Rhea
  4. 4. @Rhea
  5. 5. ...but the same can be said of corporate reputations. @Rhea
  6. 6. "...companies that lead their industry today have much less than a 50/50 chance of being most admired five years from now." @Rhea
  7. 7. Average reputation recovery time for a North American company is 3.2 years. @Rhea
  8. 8. Weber Shandwick, “The Company Behind the Brand: In Reputation We Trust” @Rhea
  9. 9. In a nationwide period of uncertainty, your reputation shouldn’t be another area of doubt. @Rhea
  10. 10. When we operate on fear, we make bad decisions. @Rhea
  11. 11. "The most concrete thing that neuroscience tells us is that when the fear system of the brain is active, exploratory activity and risk-taking are turned off." The New York Times, “In Hard Times, Fear Can Impair Decision-Making” @Rhea
  12. 12. Would you rather operate from a place of fear or discovery? @Rhea
  13. 13. Stop putting a bandaid on your problems. @Rhea
  14. 14. Invest in reputation monitoring. @Rhea
  15. 15. Invest in YOU. @Rhea
  16. 16. “Rhea, I don’t want _____ to be my legacy.” @Rhea
  17. 17. “But, social listening is expensive.” @Rhea
  18. 18. How much do you spend on business insurance for damaged or stolen property? @Rhea
  19. 19. Reputation monitoring is insurance. For your brand. (If you use it effectively.) @Rhea
  20. 20. Considerations when selecting a solution: @Rhea
  21. 21. Profiles @Rhea
  22. 22. Search Phrases @Rhea
  23. 23. Filters @Rhea
  24. 24. User Management @Rhea
  25. 25. Reports @Rhea
  26. 26. APIs @Rhea
  27. 27. @Rhea
  28. 28. So, what can you do through monitoring? @Rhea
  29. 29. “Capture the Conversation” @Rhea
  30. 30. What does that really mean?! @Rhea
  31. 31. Perform Market Research @Rhea
  32. 32. Conduct Competitive Analysis @Rhea
  33. 33. Supplement Customer Service @Rhea
  34. 34. Inform Business Decisions @Rhea
  35. 35. Track Success of New Products/Services @Rhea
  36. 36. Even a little Business Development @Rhea
  37. 37. Insure Internal Education @Rhea
  38. 38. PREVENT DISASTER @Rhea
  39. 39. Say hello! rhea@outspokenmedia.com t: @Rhea | @outspokenmedia

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