Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Catching Fireflies: Measuring The Value of Content


Published on

Measuring the value of content is

Published in: Marketing
  • Be the first to comment

Catching Fireflies: Measuring The Value of Content

  1. 1.
  2. 2.
  3. 3.
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18. 1. Content ROI Calculator by Ann Rockley – Link 2. Why Content Marketing Fails by Rand Fishkin – Link 3. The 4 Types of Content Metrics That Matter by Jay Baer– Link 4. Data Sets You Free: Analytics for Content Strategy by Jonathon Colman – Link 5. Content ROI Is a Myth by Kieran Flanagan– Link 6. How to Prove ROI Potential of Content Campaigns by Mike King – Link 7. Prove Content Marketing ROI with a Performance Scorecard by Taylor Radey– Link 8. 4 Keys to Calculating ROI for Content Marketers by Sam Petulla – Link 9. Six case studies that prove content marketing ROI isn't fictional by David Moth – Link 10. Measure the ROI of a Content Marketing Strategy by Shane Snow – Link 11. Measuring and Increasing the ROI of Your Content Resources by Mike Pantoliano – Link 12. Prove Content Marketing ROI to Your CEO: 4 Values to Communicate by DJ Miller – Link 13. 11 Must-Measure KPIs for Content Marketing Success by Dave Snyder – Link 14. How to Get SEO ROI From Content Marketing by Ross Hudgens– Link 15. Content to Commerce: Engaging Consumers Across Paid, Owned & Earned by Avi Savar– Link
  19. 19. Steve Floyd Founder & CEO of AXZM twitter: @nawlready phone: (214) 272-9109 For the last decade I have been creating digital marketing solutions for businesses large and small. In that time I’ve learned a few things about the governance and creation of web content and how that content ties into other marketing channels. Content is often swept aside as the last part of a project, when I believe it should be one of the very first things addressed.