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Catching Fireflies: Measuring The Value of Content

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Catching Fireflies: Measuring The Value of Content

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  18. 18. 1. Content ROI Calculator by Ann Rockley – Link 2. Why Content Marketing Fails by Rand Fishkin – Link 3. The 4 Types of Content Metrics That Matter by Jay Baer– Link 4. Data Sets You Free: Analytics for Content Strategy by Jonathon Colman – Link 5. Content ROI Is a Myth by Kieran Flanagan– Link 6. How to Prove ROI Potential of Content Campaigns by Mike King – Link 7. Prove Content Marketing ROI with a Performance Scorecard by Taylor Radey– Link 8. 4 Keys to Calculating ROI for Content Marketers by Sam Petulla – Link 9. Six case studies that prove content marketing ROI isn't fictional by David Moth – Link 10. Measure the ROI of a Content Marketing Strategy by Shane Snow – Link 11. Measuring and Increasing the ROI of Your Content Resources by Mike Pantoliano – Link 12. Prove Content Marketing ROI to Your CEO: 4 Values to Communicate by DJ Miller – Link 13. 11 Must-Measure KPIs for Content Marketing Success by Dave Snyder – Link 14. How to Get SEO ROI From Content Marketing by Ross Hudgens– Link 15. Content to Commerce: Engaging Consumers Across Paid, Owned & Earned by Avi Savar– Link
  19. 19. Steve Floyd Founder & CEO of AXZM twitter: @nawlready phone: (214) 272-9109 www.axzm.com For the last decade I have been creating digital marketing solutions for businesses large and small. In that time I’ve learned a few things about the governance and creation of web content and how that content ties into other marketing channels. Content is often swept aside as the last part of a project, when I believe it should be one of the very first things addressed.

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