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HOW TO SCORE
BIG IN GOOGLE
Hi, my name is Bart.
I work at web agency Netlash.




... and a few other companies:
http://slideshare.net/netlash
HOW TO SCORE BIG
IN GOOGLE
Internet Academy: www.intac.be
Let’s start with a graph.
Search Engine Market Share
Search Engine Market Share
Search Engine Market Share
Search Engine Optimisation
=
Google Optimisation
SEM, SEA, SEO?
Search Engine Advertising
Search Engine Optimisation
Search Engine Marketing
=
Search Engine Advertising
+
Search Engine Optimisation
The Golden Triangle
SEO is a bucket...
Thousands of little factors that influence it.
Some are a drop of water, others are a glass
of water.
You never know which ...
There are three main groups of
factors that influence your Google ranking.
1. Technique
2. Links
3. Content
1. Technique
2. Links
3. Content
1. Technique
2. Links
3. Content
1. Technique
2. Links
3. Content
Valid code
‣   (not the goal)
‣   make it readable for Google
‣   code-to-content ratio
Holy Trinity
‣   <h1></h1>
‣   <title></title>
‣   url
The ‘Humo’ disease
Beware the ‘Humo disease’ !




(actually, Humo is doing very well on this online)
Secundary navigation
‣   watch out with footers (rel=”nofollow”)
‣   sidebar
Meta-tags aren’t dead
‣   the secret of the click-through
‣   call to action!
‣   variance & reinforcement
Killers
‣   navigation in Flash
‣   navigation in Javascript
Domain name
‣   age is important
‣   payment in advance!
‣   keyword in URL?
404
‣   the right redirects
‣   the right headers
Location
‣   IP-address, TLD, language, links, comments


<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="nl" lang="n...
Google
‣   Google Webmaster Tools:
    http://www.google.com/webmasters/tools
‣   sitemap.xml
Subdomains
‣   Own the front page!
1. Technique
2. Links
3. Content
Every link counts
‣   relevance
‣   high scoring pages
The currency of links
‣   anchor word
‣   domain name
Killers
‣   bad neighbourhoods
‣   link outs?
Linkbait
‣   10 tips ...
‣   Angelina Jolie Naked!
‣   tools
‣   templates
Social Media
‣   Digg, Delicious, StumbleUpon
‣   Facebook, Netlog, Myspace
‣   forum
‣   blog comments
Create a ‘weave’, ...
UBIQUITY
BREEDS
SERENDIPITY
SOCIAL MEDIA
OPTIMISATION
(SMO)
The secret weapon
...
Link real estate
‣   networks
‣   rings
One big killer
One big killer
‣   duplicate content
PageRank
‣   one measure
‣   don’t obsess!
1. Technique
2. Links
3. Content
‘Glasdallen’ !
‣   https://adwords.google.com/select/KeywordToolExternal
Internal structure
‣   linkflow
‣   clusterpages
‣   think ‘weave’, not ‘tree’
Internal structure
‣   Tags!
‣   rel=”tag”
Update, update, update!
‣   Google loves the ‘delta’
‣   PING
Update, update, update!
‣   a simple numbers game...
Your website content is like underwear.
Fresh is better, every day.
Update, update, update!
‣   write one blogpost a day
1. Technique
2. Links
3. Content
SEO is a bucket...
... don’t make it a sieve
Optimise your website for conversion.
Optimise your website for conversion.

... next week at INTAC!
QUESTIONS?
twitter.com/netlash
bart@netlash.com
www.netlash.com
How to score BIG in Google
How to score BIG in Google
How to score BIG in Google
How to score BIG in Google
How to score BIG in Google
How to score BIG in Google
How to score BIG in Google
How to score BIG in Google
How to score BIG in Google
How to score BIG in Google
How to score BIG in Google
How to score BIG in Google
How to score BIG in Google
How to score BIG in Google
How to score BIG in Google
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How to score BIG in Google

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A crash course in SEO.
Internet Academy: http://www.intac.be

Published in: Business, Technology
  • That's interesing www.signum.ho.am
       Reply 
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    Your message goes here
  • Wat bedoel je op slide 35 met 'watch out with footers (rel=nofollow)'? Voor interne links hoef je volgens Matt Cutts geen rel='nofollow' te gebruiken: http://www.youtube.com/watch?v=4SAPUx4Beh8
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Google ontkracht zelf dat age en upfront registratie van de domiennaam belangrijk zouden zijn. Bekijk het volgende filmpje op YouTube: http://www.youtube.com/watch?v=Y1_1NQWQJ2Q&feature=player_embedded .

    Pure commerciële misleiding is de stelling!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Sky Bingo
    http://www.bestbingospots.com/sky-bingo
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Content vergelijken met onderbroeken: dat vind ik heel goed gevonden :)
       Reply 
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    Your message goes here

How to score BIG in Google

  1. HOW TO SCORE BIG IN GOOGLE
  2. Hi, my name is Bart.
  3. I work at web agency Netlash. ... and a few other companies:
  4. http://slideshare.net/netlash
  5. HOW TO SCORE BIG IN GOOGLE Internet Academy: www.intac.be
  6. Let’s start with a graph.
  7. Search Engine Market Share
  8. Search Engine Market Share
  9. Search Engine Market Share
  10. Search Engine Optimisation = Google Optimisation
  11. SEM, SEA, SEO?
  12. Search Engine Advertising
  13. Search Engine Optimisation
  14. Search Engine Marketing = Search Engine Advertising + Search Engine Optimisation
  15. The Golden Triangle
  16. SEO is a bucket...
  17. Thousands of little factors that influence it. Some are a drop of water, others are a glass of water. You never know which one will overflow the bucket.
  18. There are three main groups of factors that influence your Google ranking.
  19. 1. Technique 2. Links 3. Content
  20. 1. Technique 2. Links 3. Content
  21. 1. Technique 2. Links 3. Content
  22. 1. Technique 2. Links 3. Content
  23. Valid code ‣ (not the goal) ‣ make it readable for Google ‣ code-to-content ratio
  24. Holy Trinity ‣ <h1></h1> ‣ <title></title> ‣ url
  25. The ‘Humo’ disease
  26. Beware the ‘Humo disease’ ! (actually, Humo is doing very well on this online)
  27. Secundary navigation ‣ watch out with footers (rel=”nofollow”) ‣ sidebar
  28. Meta-tags aren’t dead ‣ the secret of the click-through ‣ call to action! ‣ variance & reinforcement
  29. Killers ‣ navigation in Flash ‣ navigation in Javascript
  30. Domain name ‣ age is important ‣ payment in advance! ‣ keyword in URL?
  31. 404 ‣ the right redirects ‣ the right headers
  32. Location ‣ IP-address, TLD, language, links, comments <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="nl" lang="nl"> <meta name="ICBM" content="51.052,3.72029" />
  33. Google ‣ Google Webmaster Tools: http://www.google.com/webmasters/tools ‣ sitemap.xml
  34. Subdomains ‣ Own the front page!
  35. 1. Technique 2. Links 3. Content
  36. Every link counts ‣ relevance ‣ high scoring pages
  37. The currency of links ‣ anchor word ‣ domain name
  38. Killers ‣ bad neighbourhoods ‣ link outs?
  39. Linkbait ‣ 10 tips ... ‣ Angelina Jolie Naked! ‣ tools ‣ templates
  40. Social Media ‣ Digg, Delicious, StumbleUpon ‣ Facebook, Netlog, Myspace ‣ forum ‣ blog comments Create a ‘weave’, not a ‘tree’.
  41. UBIQUITY BREEDS SERENDIPITY
  42. SOCIAL MEDIA OPTIMISATION (SMO)
  43. The secret weapon ...
  44. Link real estate ‣ networks ‣ rings
  45. One big killer
  46. One big killer ‣ duplicate content
  47. PageRank ‣ one measure ‣ don’t obsess!
  48. 1. Technique 2. Links 3. Content
  49. ‘Glasdallen’ ! ‣ https://adwords.google.com/select/KeywordToolExternal
  50. Internal structure ‣ linkflow ‣ clusterpages ‣ think ‘weave’, not ‘tree’
  51. Internal structure ‣ Tags! ‣ rel=”tag”
  52. Update, update, update! ‣ Google loves the ‘delta’ ‣ PING
  53. Update, update, update! ‣ a simple numbers game...
  54. Your website content is like underwear.
  55. Fresh is better, every day.
  56. Update, update, update! ‣ write one blogpost a day
  57. 1. Technique 2. Links 3. Content
  58. SEO is a bucket...
  59. ... don’t make it a sieve
  60. Optimise your website for conversion.
  61. Optimise your website for conversion. ... next week at INTAC!
  62. QUESTIONS?
  63. twitter.com/netlash bart@netlash.com www.netlash.com

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