The missing link


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The missing link

  1. 1. The Missing Link Between SEO & Social Media Austin Social Media Club Sept 2010 #ASMC
  2. 2. Panel Agenda <ul><li>Introduction of panelists </li></ul><ul><li>Brief overview: What is SEO? </li></ul><ul><li>Scott Allen: How to use SEO in Social Media (mini training session) </li></ul><ul><li>SEO/Social Media smack down – so what, who cares, WIIFM? </li></ul><ul><li>Q&A </li></ul><ul><li>Ciao! </li></ul>
  3. 3. Panelists: Scott Allen @ ScottAllen <ul><li>In 2002, Scott taught the world’s first workshop in online business networking. </li></ul><ul><li>In 2005, his first book, The Virtual Handshake, became the first book on the business use of social media, as well as the first freely distributed e-book from a major publisher. </li></ul><ul><li>Regular contributor to some of the web’s leading publications, including, American Express OPEN Forum,, and over six years as the Entrepreneurs Guide for He also maintains multiple blogs of his own, including The Virtual Handshake Blog and Linked Intelligence. </li></ul><ul><li>At, SEO helped Scott grow traffic on a well-established site by over 500%, peaking out at over a million page views monthly. </li></ul>
  4. 4. Panelists: Bill Leake @ Marketing_Bill <ul><li>CEO and founder of Apogee Results and Campaigns, the largest Search & Social focused agency in Texas, and one of the largest independents in North America. </li></ul><ul><li>He is a former A McKinsey & Co. alumni and Dell Computer veteran. </li></ul><ul><li>Bill also serves as president of the Austin Interactive Marketing Association, and formerly was the chairman of SEMPO’s (Search Engine Marketing Professionals Organization) N. America local committee. </li></ul><ul><li>Bill received an MBA w/ honors from the University of Texas at Austin and his B.A. from Yale University. </li></ul>
  5. 5. Panelists: Robert Gilbreath @ Adomatica <ul><li>Robert Gilbreath manages the Ecommerce Marketing and Analytics Department for and has over 10 years of e-commerce and online marketing experience. </li></ul><ul><li>Before joining, he was GM/Brand Manager at </li></ul><ul><li>He holds a BBA in Marketing from Texas State University and an MBA in eCommerce from St. Edward’s University. </li></ul><ul><li>When not working, Robert enjoys spending time with his wife and two daughters. Robert also is the leader of the South Austin Social Media Lunches at </li></ul>
  6. 6. What is SEO? <ul><li>SEO = Search Engine Optimization </li></ul><ul><li>How Google finds you (don’t forget the other search engines!) </li></ul><ul><li>Relevance, authority, reputation </li></ul><ul><li>Combination of keywords, tags, content, and inbound links </li></ul><ul><li>Back in the day porn ruled SEO – today, links do </li></ul>
  7. 7. Mini SEO Keyword Workshop <ul><li>Scott </li></ul><ul><li>Allen </li></ul>
  8. 8. SEO/Social Media Smackdown <ul><li>How do you & your company use SEO? Social Media? </li></ul><ul><li>Is there a place in Social Media for SEO? </li></ul><ul><li>Can SEO help us in our Social Media success? Is so, how? If not, why not? </li></ul><ul><li>Are blogs still relevant? </li></ul><ul><li>Is too much emphasis placed on Social Media as a business tool? Why or why not? </li></ul>
  9. 9. Stay Connected <ul><li>UStream Channel </li></ul><ul><li> – free & pro membership </li></ul><ul><li>Facebook fan page – Social Media Club Austin </li></ul><ul><li>Twitter - @SMCAustin </li></ul><ul><li>Thanks to Bazaarvoice – time to go home! </li></ul>