Previously the ideas & strategies of SEO was completely different compare to the present. Earlier The link-building, keyword stuffing and submissions was very useful and important for gaining traffic and positions in SEO.

1. SSEEOO NNeeiitthheerr DDiiee NNoorr DDeeaadd,, IItt
JJuusstt CChhaannggeess AAllll TThhee TTiimmee!!
FFiinndd HHooww??
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2. I got to study many of
the web-blogs & forums
in which most of the
individuals seem to be
afraid of SEO Life.
Many people are leaving
comments and asking
concerns whether SEO is
going to be Dead? Or
What?
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3. Here will be talking about the life of SEO, how it
influencing online market and also going to discuss
few guidelines on how to move on with the newest
SEO strategies in tandem with Google Algorithms.
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4. The First factor which I would like to say is no
worries about the SEO availability and its
viability.
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5. SEO Neither Dead Nor Going To Die, It
Just Changes All The Time...
Previously the ideas & strategies of SEO was
completely different compare to the present. Earlier
The link-building, keyword stuffing and
submissions was very useful and important for
gaining traffic and positions in SEO.
https://www.srisys.com 5

6. But now the case is completely different because of
the Google algorithm changes. Everyone knows that
Google performs a big part among search engines and
also majority of the market is under Google.
So, we were referring to the Google algorithms
which have been customized. First of all I desired to
brief all the significant algorithm up-dates which
impacted an SEO a lot.
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7. Major Google Algorithm Updates:
1. Panda (2011 - current)
2. Penguin (2012, 2013)
3. Hummingbird Update (2013)
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8. The brief introduction of algorithms:
Panda (2011 – Current): This was the significant change and
nearly around 12% of search results were impacted by this
algorithm change.
● Bad links impacts started
● No more thin content
● Affected content farm sites.
● And more superior issues.
Penguin (2012, 2013): The penguin algorithm began penalizing
spammers and manipulative anchor texts.
● Money keywords were focused by Google
● No more over optimization
● Link schemes & sellers were targeted
● Manipulative keyword were focused by Google
● keyword stuffing
● And more...
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9. Hummingbird Update (2013): The big change by Google
● From Google, This was the totally new algorithm which impacts 90%
of searches.
● The main function about Hummingbird I would say is knowing the
facts behind searches.
● Google started giving the best results for longer concerns from here.
● Long tail keyword works now.
These were the changes which modified the direction of SEO.
Individuals got concerned after these changes and began asking about
the life of SEO. Now, let’s talk about few newest techniques on how to
proceed with the SEO in the current place and how to obtain links and
rankings in SEO.
It is now very easy to get backlinks and rankings for the sites. In the
next page there are some of factors which I would like to distinguish in
Do and Don't s.
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10. Things not to do in SEO
now:
✗ No Keyword Stuffing
✗ No Duplicate Content
✗ No Fake Backlinks
✗ No Spam
✗ No Manipulative Anchor
Texts
✗ No unnatural links
✗ No Scraped content
✗ No irrelevant keywords
✗ Don't repeat same words
and sentences that sounds
unnatural & irrelevant..
Things to do in present SEO:
✔ Genuine & User Friendly Content –
It should not be off the topic
✔ Long tail keywords – Target long tail
keywords
✔ URLS in Anchor text
✔ Genuine Backlinks
✔ Natural Links
✔ Guest Blogging – Share content on
niche blogs
✔ Social Media Optimization – Share
web links on Social network sites &
improve social signals
✔ Blogging – Must give value to user
✔ Local Signals – Improve it
✔ Content Marketing
✔ Target Niche
✔ Think about user
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11. Feel free to share...
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