The document discusses Google's Hummingbird update which rewrote their search algorithm to be faster and more precise like a hummingbird. The update improved how Google sorts through information, supports search by voice on mobile, and applies semantic understanding to all search results beyond just the Knowledge Graph. Mobile queries will soon exceed desktop queries, and the update benefits brands without large search optimization budgets.

1. Hi!
Hummingbird &
The Entity Search
Revolution
Rhea Drysdale
CEO, Outspoken Media
@Rhea

4. Hummingbird…
@Rhea #pubcon

5. …dramatically rewrote the
algorithm to be more like a
hummingbird—precise and fast.
@Rhea #pubcon

6. …launched and no one noticed.
@Rhea #pubcon

7. …improves how Google sorts
through information.
@Rhea #pubcon

8. …supports “search by voice” for
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mobile users.

9. …goes beyond Knowledge
Graph—it applies to all results.
@Rhea #pubcon

10. …benefits brands who didn’t
invest a lot in search.
*Correlation. This doesn’t mean you shouldn’t invest in search.
@Rhea #pubcon

11. Matt Cutts at SMX Advanced:
Mobile queries will exceed desktop
queries by the end of 2014
@Rhea #pubcon

12. Danny Sullivan gave the example:
“What’s the closest place to buy
the iPhone 5s to my home?”
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13. Still
not
great.
@Rhea #pubcon

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19. What should we prioritize?!
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20. Mobile:
– Responsive content
– Optimize for speed
Content strategy:
– Still optimized
– Conversational
– Synonyms
@Rhea #pubcon

21. NEXT 2 SLIDES REDACTED.
FOR PUBCON ONLY!
SO SAD, SHOULDA BEEN THERE.
@Rhea #pubcon

22. @Rhea #pubcon
WARNING:
When
Hummingbirds
attack!

23. @Rhea #pubcon
WWJGD
(What would Jane Goodall do?)

24. Build out smart, dynamic content
@Rhea #pubcon

25. @Rhea #pubcon
WIN!

26. Need help?
rhea@outspokenmedia.com