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The Entity Search Revolution and Hummingbird's Impact

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Rhea Drysdale
Rhea Drysdale

The document discusses Google's Hummingbird update which rewrote their search algorithm to be faster and more precise like a hummingbird. The update improved how Google sorts through information, supports search by voice on mobile, and applies semantic understanding to all search results beyond just the Knowledge Graph. Mobile queries will soon exceed desktop queries, and the update benefits brands without large search optimization budgets.

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Hi! Hummingbird & The Entity Search Revolution Rhea Drysdale CEO, Outspoken Media @Rhea
Hummingbird… @Rhea #pubcon
…dramatically rewrote the algorithm to be more like a hummingbird—precise and fast. @Rhea #pubcon
…launched and no one noticed. @Rhea #pubcon
…improves how Google sorts through information. @Rhea #pubcon
…supports “search by voice” for @Rhea #pubcon mobile users.
…goes beyond Knowledge Graph—it applies to all results. @Rhea #pubcon
…benefits brands who didn’t invest a lot in search. *Correlation. This doesn’t mean you shouldn’t invest in search. @Rhea #pubcon
Matt Cutts at SMX Advanced: Mobile queries will exceed desktop queries by the end of 2014 @Rhea #pubcon
Danny Sullivan gave the example: “What’s the closest place to buy the iPhone 5s to my home?” @Rhea #pubcon
Still not great. @Rhea #pubcon
@Rhea #pubcon
@Rhea #pubcon
@Rhea #pubcon
@Rhea #pubcon
@Rhea #pubcon
What should we prioritize?! @Rhea #pubcon
Mobile: – Responsive content – Optimize for speed Content strategy: – Still optimized – Conversational – Synonyms @Rhea #pubcon
NEXT 2 SLIDES REDACTED. FOR PUBCON ONLY! SO SAD, SHOULDA BEEN THERE. @Rhea #pubcon
@Rhea #pubcon WARNING: When Hummingbirds attack!
@Rhea #pubcon WWJGD (What would Jane Goodall do?)
Build out smart, dynamic content @Rhea #pubcon
@Rhea #pubcon WIN!
Need help? rhea@outspokenmedia.com

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