SlideShare a Scribd company logo

So you want to do a startup

•Download as PPT, PDF•
•
Rashmi Sinha
Rashmi Sinha
BusinessTechnology
1 of 55
So you want to do a startup? Rashmi Sinha, SlideShare
Are you sure?
Who am I?
SlideShare... ,[object Object]
Taking over the world (one PowerPoint at a time!) ,[object Object],We are hiring!
1. Make your app useful
Solve one problem really well
Make app social ,[object Object],[object Object],[object Object]
2. Speed is imperative
Why startups need speed?
Small & fast
Set the tone for speed ,[object Object]
Be agile ,[object Object]
The monster of expectations
3. What to build
Why we built products we did ,[object Object],[object Object]
37signals: Build less
Build for right reasons ,[object Object],[object Object],[object Object],[object Object]
To build a feature or not to ,[object Object],[object Object],[object Object]
Loudest users OR silent majority ,[object Object]
How to double traffic ?
Anatomy of a feature launch ,[object Object]
4. Ideas are dime a dozen
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AWFUL IDEA = -1 WEAK IDEA = 1 SO-SO IDEA = 5 GOOD IDEA = 10 GREAT IDEA = 15 BRILLIANT IDEA = 20 Ideas are just a multiplier X http://www.oreillynet.com/onlamp/blog/2005/08/ideas_are_just_a_multiplier_of.html
Execution is all that matters
Care about execution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Understand market size (& revenue model)
http://www.flickr.com/photos/docman/5053155/
Potential market size ,[object Object],[object Object]
Potential revenue streams ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Good early legs ,[object Object],[object Object]
Revenue stream impacts application ,[object Object],[object Object],[object Object],[object Object],[object Object]
Problems with fremium
VC money? ,[object Object],[object Object],[object Object]
6. Get advisors & angel investors
SlideShare advisors & angel investors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who?
7. Outsource what you can
Outsource complexity ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. Working with remote teams
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
Synchronous is must Skype GoToMeeting
SCRUM End of day reports
9. How to Launch
The Alpha Feedback to the embed No publicity Browser compatibility issues
How developed should a Beta be? ,[object Object],[object Object],[object Object],[object Object]
SlideShare launch ,[object Object],Alpha Stealth mode Open to all Launch Invite only
Initial Momentum
10. Use metrics
What metrics? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Get yourself a shadow app ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Startup Metrics from Dave Mc Clure ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Lifecycle & Conversion Behavior 4. REFERRAL Emails & widgets Campaigns, Contests 5. Revenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, etc 2. Activation Homepage / Landing Page Product Features 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains
Example Conversion Metrics (note: *not* actuals… your mileage may vary.) Category Conversion Status Conv % Est. Value Acquisition Visit Site (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1 st Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget/Acct Signup (anything that could lead to repeat visit) 5% $2 Retention Length of Session / # of Clicks (length/intensity of engaged visit, >180s) 10% $1 Retention Email Open/ RSS view -> Click/Repeat Visit (3+ visits in first 30 days) 3% $5 Referral Refer 1+ users who visit site 2% $1 Referral Refer 10+ users who activate 0.2% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25
Finally ,[object Object],[object Object],[object Object],[object Object],We are hiring!

Recommended

Social Design SlideShare Fowa07
Social Design SlideShare Fowa07Social Design SlideShare Fowa07
Social Design SlideShare Fowa07
Rashmi Sinha
 
Office 2.0 social life of office documents
Office 2.0 social life of office documentsOffice 2.0 social life of office documents
Office 2.0 social life of office documents
Rashmi Sinha
 
Designing for Social Sharing
Designing for Social SharingDesigning for Social Sharing
Designing for Social Sharing
Rashmi Sinha
 
Social Information Architecture Workshop
Social Information Architecture WorkshopSocial Information Architecture Workshop
Social Information Architecture Workshop
gsmith
 
Design for Social Sharing Workshop
Design for Social Sharing WorkshopDesign for Social Sharing Workshop
Design for Social Sharing Workshop
Rashmi Sinha
 
Massively multiplayer object sharing
Massively multiplayer object sharingMassively multiplayer object sharing
Massively multiplayer object sharing
Rashmi Sinha
 
Sherlock Holmes Guide to Social Media
Sherlock Holmes Guide to Social MediaSherlock Holmes Guide to Social Media
Sherlock Holmes Guide to Social Media
Gordon Dymowski
 
Social design wordcamp
Social design wordcampSocial design wordcamp
Social design wordcamp
Rashmi Sinha
 

Recommended

Social Design SlideShare Fowa07
Social Design SlideShare Fowa07Social Design SlideShare Fowa07
Social Design SlideShare Fowa07
Rashmi Sinha
 
Office 2.0 social life of office documents
Office 2.0 social life of office documentsOffice 2.0 social life of office documents
Office 2.0 social life of office documents
Rashmi Sinha
 
Designing for Social Sharing
Designing for Social SharingDesigning for Social Sharing
Designing for Social Sharing
Rashmi Sinha
 
Social Information Architecture Workshop
Social Information Architecture WorkshopSocial Information Architecture Workshop
Social Information Architecture Workshop
gsmith
 
Design for Social Sharing Workshop
Design for Social Sharing WorkshopDesign for Social Sharing Workshop
Design for Social Sharing Workshop
Rashmi Sinha
 
Massively multiplayer object sharing
Massively multiplayer object sharingMassively multiplayer object sharing
Massively multiplayer object sharing
Rashmi Sinha
 
Sherlock Holmes Guide to Social Media
Sherlock Holmes Guide to Social MediaSherlock Holmes Guide to Social Media
Sherlock Holmes Guide to Social Media
Gordon Dymowski
 
Social design wordcamp
Social design wordcampSocial design wordcamp
Social design wordcamp
Rashmi Sinha
 
Becoming digitally active FINAL
Becoming digitally active FINALBecoming digitally active FINAL
Becoming digitally active FINAL
Emma Gillaspy
 
Setting Structure for Social Comfort
Setting Structure for Social ComfortSetting Structure for Social Comfort
Setting Structure for Social Comfort
Thomas Vander Wal
 
Internal Social and Collaboration presented at 18F
Internal Social and Collaboration presented at 18FInternal Social and Collaboration presented at 18F
Internal Social and Collaboration presented at 18F
Thomas Vander Wal
 
Facilitation Presentation
Facilitation PresentationFacilitation Presentation
Facilitation Presentation
Brennen Schmidt
 
Making collaboration happen: communities, change and lessons learned
Making collaboration happen: communities, change and lessons learnedMaking collaboration happen: communities, change and lessons learned
Making collaboration happen: communities, change and lessons learned
Keith De La Rue
 
Social Media Overview and Strategy For NGOs
Social Media Overview and Strategy For NGOsSocial Media Overview and Strategy For NGOs
Social Media Overview and Strategy For NGOs
Gregory Heller
 
Workshop, Santa Cruz
Workshop, Santa CruzWorkshop, Santa Cruz
Workshop, Santa Cruz
Beth Kanter
 
20130207 cross media management luc galoppin
20130207 cross media management luc galoppin20130207 cross media management luc galoppin
20130207 cross media management luc galoppin
Luc Galoppin
 
Adding Meaning and Value to Information
Adding Meaning and Value to InformationAdding Meaning and Value to Information
Adding Meaning and Value to Information
Dave Pollard
 
Designing For CX (The UX of Social Media)
Designing For CX (The UX of Social Media)Designing For CX (The UX of Social Media)
Designing For CX (The UX of Social Media)
John Sheridan
 
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
Howard Greenstein
 
10 Lessons Oz Ia
10 Lessons Oz Ia10 Lessons Oz Ia
10 Lessons Oz Ia
Rashmi Sinha
 
Flat Classroom Workshop HK Opening
Flat Classroom Workshop HK OpeningFlat Classroom Workshop HK Opening
Flat Classroom Workshop HK Opening
Julie Lindsay
 
Designing Social
Designing SocialDesigning Social
Designing Social
Christina Wodtke
 
Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...
Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...
Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...
Nick Kellet
 
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agenciesSlide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Rashmi Sinha
 
2: Social media services and blogging
2: Social media services and blogging2: Social media services and blogging
2: Social media services and blogging
COMP 113
 
Designing for Play (at Web Directions @media)
Designing for Play (at Web Directions @media)Designing for Play (at Web Directions @media)
Designing for Play (at Web Directions @media)
Christian Crumlish
 
Using social media as a researcher
Using social media as a researcherUsing social media as a researcher
Using social media as a researcher
Anne Osterrieder
 
RWJ LIFP Workshops
RWJ LIFP WorkshopsRWJ LIFP Workshops
RWJ LIFP Workshops
Beth Kanter
 
IA summit closing plenery
IA summit closing pleneryIA summit closing plenery
IA summit closing plenery
Rashmi Sinha
 
Tagging from personal to social
Tagging from personal to socialTagging from personal to social
Tagging from personal to social
Rashmi Sinha
 

More Related Content

What's hot

Internal Social and Collaboration presented at 18F
Internal Social and Collaboration presented at 18FInternal Social and Collaboration presented at 18F
Internal Social and Collaboration presented at 18F
Thomas Vander Wal
 
Workshop, Santa Cruz
Workshop, Santa CruzWorkshop, Santa Cruz
Workshop, Santa Cruz
Beth Kanter
 
20130207 cross media management luc galoppin
20130207 cross media management luc galoppin20130207 cross media management luc galoppin
20130207 cross media management luc galoppin
Luc Galoppin
 
Flat Classroom Workshop HK Opening
Flat Classroom Workshop HK OpeningFlat Classroom Workshop HK Opening
Flat Classroom Workshop HK Opening
Julie Lindsay
 
Designing Social
Designing SocialDesigning Social
Designing Social
Christina Wodtke
 
Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...
Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...
Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...
Nick Kellet
 
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agenciesSlide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
Rashmi Sinha
 

What's hot (20)

Becoming digitally active FINAL
Becoming digitally active FINALBecoming digitally active FINAL
Becoming digitally active FINAL
 
Setting Structure for Social Comfort
Setting Structure for Social ComfortSetting Structure for Social Comfort
Setting Structure for Social Comfort
 
Internal Social and Collaboration presented at 18F
Internal Social and Collaboration presented at 18FInternal Social and Collaboration presented at 18F
Internal Social and Collaboration presented at 18F
 
Facilitation Presentation
Facilitation PresentationFacilitation Presentation
Facilitation Presentation
 
Making collaboration happen: communities, change and lessons learned
Making collaboration happen: communities, change and lessons learnedMaking collaboration happen: communities, change and lessons learned
Making collaboration happen: communities, change and lessons learned
 
Social Media Overview and Strategy For NGOs
Social Media Overview and Strategy For NGOsSocial Media Overview and Strategy For NGOs
Social Media Overview and Strategy For NGOs
 
Workshop, Santa Cruz
Workshop, Santa CruzWorkshop, Santa Cruz
Workshop, Santa Cruz
 
20130207 cross media management luc galoppin
20130207 cross media management luc galoppin20130207 cross media management luc galoppin
20130207 cross media management luc galoppin
 
Adding Meaning and Value to Information
Adding Meaning and Value to InformationAdding Meaning and Value to Information
Adding Meaning and Value to Information
 
Designing For CX (The UX of Social Media)
Designing For CX (The UX of Social Media)Designing For CX (The UX of Social Media)
Designing For CX (The UX of Social Media)
 
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
 
10 Lessons Oz Ia
10 Lessons Oz Ia10 Lessons Oz Ia
10 Lessons Oz Ia
 
Flat Classroom Workshop HK Opening
Flat Classroom Workshop HK OpeningFlat Classroom Workshop HK Opening
Flat Classroom Workshop HK Opening
 
Designing Social
Designing SocialDesigning Social
Designing Social
 
Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...
Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...
Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...
 
Slide share nonprofit_gov_agencies
Slide share nonprofit_gov_agenciesSlide share nonprofit_gov_agencies
Slide share nonprofit_gov_agencies
 
2: Social media services and blogging
2: Social media services and blogging2: Social media services and blogging
2: Social media services and blogging
 
Designing for Play (at Web Directions @media)
Designing for Play (at Web Directions @media)Designing for Play (at Web Directions @media)
Designing for Play (at Web Directions @media)
 
Using social media as a researcher
Using social media as a researcherUsing social media as a researcher
Using social media as a researcher
 
RWJ LIFP Workshops
RWJ LIFP WorkshopsRWJ LIFP Workshops
RWJ LIFP Workshops
 

Viewers also liked

IA summit closing plenery
IA summit closing pleneryIA summit closing plenery
IA summit closing plenery
Rashmi Sinha
 
Growth hacking is unsexy
Growth hacking is unsexyGrowth hacking is unsexy
Growth hacking is unsexy
Rashmi Sinha
 
Introducing SlideShare Business
Introducing SlideShare BusinessIntroducing SlideShare Business
Introducing SlideShare Business
Rashmi Sinha
 
Fast Cheap Barely In Control Web2 Expo
Fast Cheap Barely In Control Web2 ExpoFast Cheap Barely In Control Web2 Expo
Fast Cheap Barely In Control Web2 Expo
Rashmi Sinha
 
My future plans, goals
My future plans, goalsMy future plans, goals
My future plans, goals
kenia_fagiani
 
2008 Olympics Opening Ceremony
2008 Olympics Opening Ceremony2008 Olympics Opening Ceremony
2008 Olympics Opening Ceremony
webtel125
 

Viewers also liked (20)

IA summit closing plenery
IA summit closing pleneryIA summit closing plenery
IA summit closing plenery
 
Tagging from personal to social
Tagging from personal to socialTagging from personal to social
Tagging from personal to social
 
Growth hacking is unsexy
Growth hacking is unsexyGrowth hacking is unsexy
Growth hacking is unsexy
 
SlideShare 101
SlideShare 101SlideShare 101
SlideShare 101
 
Life@SlideShare
Life@SlideShareLife@SlideShare
Life@SlideShare
 
Build a Better Engineering Team
Build a Better Engineering TeamBuild a Better Engineering Team
Build a Better Engineering Team
 
Getting your initial customers
Getting your initial customersGetting your initial customers
Getting your initial customers
 
My experience at Microsoft Accelerator by Arjun Pillai
My experience at Microsoft Accelerator by Arjun PillaiMy experience at Microsoft Accelerator by Arjun Pillai
My experience at Microsoft Accelerator by Arjun Pillai
 
Introducing SlideShare Business
Introducing SlideShare BusinessIntroducing SlideShare Business
Introducing SlideShare Business
 
Scrappy Startup2
Scrappy Startup2Scrappy Startup2
Scrappy Startup2
 
Five Twitter Marketing Mistakes To Avoid
Five Twitter Marketing Mistakes To AvoidFive Twitter Marketing Mistakes To Avoid
Five Twitter Marketing Mistakes To Avoid
 
Calibration
CalibrationCalibration
Calibration
 
Web site goals & objectives
Web site goals & objectivesWeb site goals & objectives
Web site goals & objectives
 
Fast Cheap Barely In Control Web2 Expo
Fast Cheap Barely In Control Web2 ExpoFast Cheap Barely In Control Web2 Expo
Fast Cheap Barely In Control Web2 Expo
 
Demo: How to get your Digital Aadhaar (eAadhaar) in DigiLocker
Demo: How to get your Digital Aadhaar (eAadhaar) in DigiLockerDemo: How to get your Digital Aadhaar (eAadhaar) in DigiLocker
Demo: How to get your Digital Aadhaar (eAadhaar) in DigiLocker
 
Team SlideShare's first retreat@the Pink City, Jaipur
Team SlideShare's first retreat@the Pink City, JaipurTeam SlideShare's first retreat@the Pink City, Jaipur
Team SlideShare's first retreat@the Pink City, Jaipur
 
Vision, Mission, and Values
Vision, Mission, and ValuesVision, Mission, and Values
Vision, Mission, and Values
 
My future plans, goals
My future plans, goalsMy future plans, goals
My future plans, goals
 
2008 Olympics Opening Ceremony
2008 Olympics Opening Ceremony2008 Olympics Opening Ceremony
2008 Olympics Opening Ceremony
 
Meet Dave Meet SlideShare
Meet Dave Meet SlideShareMeet Dave Meet SlideShare
Meet Dave Meet SlideShare
 

Similar to So you want to do a startup

First 100k users are always the hardest
First 100k users are always the hardestFirst 100k users are always the hardest
First 100k users are always the hardest
Rashmi Sinha
 
The first hundred thousand users are always the hardest
The first hundred thousand users are always the hardestThe first hundred thousand users are always the hardest
The first hundred thousand users are always the hardest
FakeSteve
 
Is your Website Generating the ROI that it Should Be - Libby Swan, Axioned
Is your Website Generating the ROI that it Should Be - Libby Swan, AxionedIs your Website Generating the ROI that it Should Be - Libby Swan, Axioned
Is your Website Generating the ROI that it Should Be - Libby Swan, Axioned
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to run a scrappy startup
How to run a scrappy startupHow to run a scrappy startup
How to run a scrappy startup
Rashmi Sinha
 
Venture Capital 2.0: The Lean VC
Venture Capital 2.0: The Lean VCVenture Capital 2.0: The Lean VC
Venture Capital 2.0: The Lean VC
Dave McClure
 
Open Coffee Patras XVII - Growthrocks
Open Coffee Patras XVII - GrowthrocksOpen Coffee Patras XVII - Growthrocks
Open Coffee Patras XVII - Growthrocks
InterMediaKT
 
Startup Metrics 4 Pirates (July 2011)
Startup Metrics 4 Pirates (July 2011)Startup Metrics 4 Pirates (July 2011)
Startup Metrics 4 Pirates (July 2011)
Dave McClure
 

Similar to So you want to do a startup (20)

First 100k users are always the hardest
First 100k users are always the hardestFirst 100k users are always the hardest
First 100k users are always the hardest
 
The first hundred thousand users are always the hardest
The first hundred thousand users are always the hardestThe first hundred thousand users are always the hardest
The first hundred thousand users are always the hardest
 
Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)
 
Launch Your Startup Like a Boss
Launch Your Startup Like a BossLaunch Your Startup Like a Boss
Launch Your Startup Like a Boss
 
Honeycomb webinar
Honeycomb webinarHoneycomb webinar
Honeycomb webinar
 
Startup 2.0: A Silicon Valley Story
Startup 2.0: A Silicon Valley StoryStartup 2.0: A Silicon Valley Story
Startup 2.0: A Silicon Valley Story
 
Startup 2.0: A Silicon Valley Story (Oct 2009)
Startup 2.0: A Silicon Valley Story (Oct 2009)Startup 2.0: A Silicon Valley Story (Oct 2009)
Startup 2.0: A Silicon Valley Story (Oct 2009)
 
Startup Metrics for Pirates (March 2009)
Startup Metrics for Pirates (March 2009)Startup Metrics for Pirates (March 2009)
Startup Metrics for Pirates (March 2009)
 
Is your Website Generating the ROI that it Should Be - Libby Swan, Axioned
Is your Website Generating the ROI that it Should Be - Libby Swan, AxionedIs your Website Generating the ROI that it Should Be - Libby Swan, Axioned
Is your Website Generating the ROI that it Should Be - Libby Swan, Axioned
 
Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)
 
How to run a scrappy startup
How to run a scrappy startupHow to run a scrappy startup
How to run a scrappy startup
 
Silicon Valley 2.0: The Lean VC (Waterloo)
Silicon Valley 2.0: The Lean VC (Waterloo)Silicon Valley 2.0: The Lean VC (Waterloo)
Silicon Valley 2.0: The Lean VC (Waterloo)
 
Venture Capital 2.0: The Lean VC
Venture Capital 2.0: The Lean VCVenture Capital 2.0: The Lean VC
Venture Capital 2.0: The Lean VC
 
LeanVC : Dave McClure opens TEC SF Chapter
LeanVC : Dave McClure opens TEC SF ChapterLeanVC : Dave McClure opens TEC SF Chapter
LeanVC : Dave McClure opens TEC SF Chapter
 
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
 
Startup 2.0: A Silicon Valley Story (Jan 2010)
Startup 2.0: A Silicon Valley Story (Jan 2010)Startup 2.0: A Silicon Valley Story (Jan 2010)
Startup 2.0: A Silicon Valley Story (Jan 2010)
 
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
 
Online business by example: heliotrope.ca
Online business by example: heliotrope.caOnline business by example: heliotrope.ca
Online business by example: heliotrope.ca
 
Open Coffee Patras XVII - Growthrocks
Open Coffee Patras XVII - GrowthrocksOpen Coffee Patras XVII - Growthrocks
Open Coffee Patras XVII - Growthrocks
 
Startup Metrics 4 Pirates (July 2011)
Startup Metrics 4 Pirates (July 2011)Startup Metrics 4 Pirates (July 2011)
Startup Metrics 4 Pirates (July 2011)
 

More from Rashmi Sinha

SlideShare Zeitgeist 2011
SlideShare Zeitgeist 2011SlideShare Zeitgeist 2011
SlideShare Zeitgeist 2011
Rashmi Sinha
 
SlideShare Zeitgeist 2010
SlideShare Zeitgeist 2010SlideShare Zeitgeist 2010
SlideShare Zeitgeist 2010
Rashmi Sinha
 
Why your startup needs multiple revenue models
Why your startup needs multiple revenue modelsWhy your startup needs multiple revenue models
Why your startup needs multiple revenue models
Rashmi Sinha
 
Because brands are people too (talk at Smash Summit 2010)
Because brands are people too (talk at Smash Summit 2010)Because brands are people too (talk at Smash Summit 2010)
Because brands are people too (talk at Smash Summit 2010)
Rashmi Sinha
 
Work wants to be social (talk at Web 2 Expo 2010)
Work wants to be social (talk at Web 2 Expo 2010)Work wants to be social (talk at Web 2 Expo 2010)
Work wants to be social (talk at Web 2 Expo 2010)
Rashmi Sinha
 
Sharing is the new lead gen - Talk at Web 2.0 expo
Sharing is the new lead gen - Talk at Web 2.0 expoSharing is the new lead gen - Talk at Web 2.0 expo
Sharing is the new lead gen - Talk at Web 2.0 expo
Rashmi Sinha
 
How to use SlideShare to promote your business (webinar)
How to use SlideShare to promote your business (webinar)How to use SlideShare to promote your business (webinar)
How to use SlideShare to promote your business (webinar)
Rashmi Sinha
 
10 things i wish i had known
10 things i wish i had known10 things i wish i had known
10 things i wish i had known
Rashmi Sinha
 
How Businesses can use Social Media (talk at TiE workshop)
How Businesses can use Social Media (talk at TiE workshop)How Businesses can use Social Media (talk at TiE workshop)
How Businesses can use Social Media (talk at TiE workshop)
Rashmi Sinha
 
Microsoft Parent Toolbox Channel On Slide Share
Microsoft Parent Toolbox Channel On Slide ShareMicrosoft Parent Toolbox Channel On Slide Share
Microsoft Parent Toolbox Channel On Slide Share
Rashmi Sinha
 

More from Rashmi Sinha (20)

Hacking growth at slideshare
Hacking growth at slideshareHacking growth at slideshare
Hacking growth at slideshare
 
OPEN Forum: Women Business Owners
OPEN Forum: Women Business OwnersOPEN Forum: Women Business Owners
OPEN Forum: Women Business Owners
 
Meet SlideShare
Meet SlideShareMeet SlideShare
Meet SlideShare
 
SlideShare Zeitgeist 2011
SlideShare Zeitgeist 2011SlideShare Zeitgeist 2011
SlideShare Zeitgeist 2011
 
SlideShare Zeitgeist 2010
SlideShare Zeitgeist 2010SlideShare Zeitgeist 2010
SlideShare Zeitgeist 2010
 
Why your startup needs multiple revenue models
Why your startup needs multiple revenue modelsWhy your startup needs multiple revenue models
Why your startup needs multiple revenue models
 
How to get the most out of SlideShare
How to get the most out of SlideShareHow to get the most out of SlideShare
How to get the most out of SlideShare
 
Animations
AnimationsAnimations
Animations
 
Because brands are people too (talk at Smash Summit 2010)
Because brands are people too (talk at Smash Summit 2010)Because brands are people too (talk at Smash Summit 2010)
Because brands are people too (talk at Smash Summit 2010)
 
Work wants to be social (talk at Web 2 Expo 2010)
Work wants to be social (talk at Web 2 Expo 2010)Work wants to be social (talk at Web 2 Expo 2010)
Work wants to be social (talk at Web 2 Expo 2010)
 
Sharing is the new lead gen - Talk at Web 2.0 expo
Sharing is the new lead gen - Talk at Web 2.0 expoSharing is the new lead gen - Talk at Web 2.0 expo
Sharing is the new lead gen - Talk at Web 2.0 expo
 
How to use SlideShare to promote your business (webinar)
How to use SlideShare to promote your business (webinar)How to use SlideShare to promote your business (webinar)
How to use SlideShare to promote your business (webinar)
 
10 things i wish i had known
10 things i wish i had known10 things i wish i had known
10 things i wish i had known
 
LeadShare for your domain
LeadShare for your domainLeadShare for your domain
LeadShare for your domain
 
SlideShare Zeitgeist 2009
SlideShare Zeitgeist 2009SlideShare Zeitgeist 2009
SlideShare Zeitgeist 2009
 
Presentations As Social Media In (talk at Portland Presentation Camp)
Presentations As Social Media In (talk at Portland Presentation Camp)Presentations As Social Media In (talk at Portland Presentation Camp)
Presentations As Social Media In (talk at Portland Presentation Camp)
 
How Businesses can use Social Media (talk at TiE workshop)
How Businesses can use Social Media (talk at TiE workshop)How Businesses can use Social Media (talk at TiE workshop)
How Businesses can use Social Media (talk at TiE workshop)
 
Why Use AdShare
Why Use AdShareWhy Use AdShare
Why Use AdShare
 
Microsoft Parent Toolbox Channel On Slide Share
Microsoft Parent Toolbox Channel On Slide ShareMicrosoft Parent Toolbox Channel On Slide Share
Microsoft Parent Toolbox Channel On Slide Share
 
Linktext
LinktextLinktext
Linktext
 

Recently uploaded

!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
laloo_007
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
instagramfab782445
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
gargpaaro
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
Workforce Group
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
Roofing Contractor
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
 

Recently uploaded (20)

!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna Exports
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 

So you want to do a startup

  • 1. So you want to do a startup? Rashmi Sinha, SlideShare
  • 4.
  • 5.
  • 6. 1. Make your app useful
  • 7. Solve one problem really well
  • 8.
  • 9. 2. Speed is imperative
  • 10. Why startups need speed?
  • 12.
  • 13.
  • 14. The monster of expectations
  • 15. 3. What to build
  • 16.
  • 18.
  • 19.
  • 20.
  • 21. How to double traffic ?
  • 22.
  • 23. 4. Ideas are dime a dozen
  • 24.
  • 25. Execution is all that matters
  • 26.
  • 27. 5. Understand market size (& revenue model)
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Problems with fremium
  • 34.
  • 35. 6. Get advisors & angel investors
  • 36.
  • 37. Who?
  • 38. 7. Outsource what you can
  • 39.
  • 40. 8. Working with remote teams
  • 41.
  • 42. Synchronous is must Skype GoToMeeting
  • 43. SCRUM End of day reports
  • 44. 9. How to Launch
  • 45. The Alpha Feedback to the embed No publicity Browser compatibility issues
  • 46.
  • 47.
  • 49. 10. Use metrics
  • 50.
  • 51.
  • 52.
  • 53. Customer Lifecycle & Conversion Behavior 4. REFERRAL Emails & widgets Campaigns, Contests 5. Revenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, etc 2. Activation Homepage / Landing Page Product Features 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains
  • 54. Example Conversion Metrics (note: *not* actuals… your mileage may vary.) Category Conversion Status Conv % Est. Value Acquisition Visit Site (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1 st Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget/Acct Signup (anything that could lead to repeat visit) 5% $2 Retention Length of Session / # of Clicks (length/intensity of engaged visit, >180s) 10% $1 Retention Email Open/ RSS view -> Click/Repeat Visit (3+ visits in first 30 days) 3% $5 Referral Refer 1+ users who visit site 2% $1 Referral Refer 10+ users who activate 0.2% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25
  • 55.