0
Social Media Marketing for SEOEarning links, tweets + shares from social media to influence search engine rankings<br />Ra...
Social Media Marketing for SEOEarning links, tweets + shares from social media to influence search engine rankings<br />Do...
At SEOmoz, we make SOFTWARE!! We don’t offer any consulting.<br />
Social is so much more thanTwitter + Facebook<br />
Big Opportunities in Social Come from Being an Early Adopter + Valuable Contributor<br />
5 Major Ways Social Can Contribute to SEO, Links & Overall Inbound Marketing<br />#1: Discover the Right Content to Create...
Discover theRight Content to Create<br />
Q+A Sites are Awesome Content Inspiration Sources<br />I should write a blog post about that!<br />At the very least, I’d ...
Searching Twitter + Facebook for Relevant Keywords Works Too<br />Searches like “anyone know,” “need help finding,” “where...
Finding + Curating Contributions from Experts Can Be a Huge Traffic/Link Draw<br />Not many people are doing this yet, but...
Top X Lists of Influencers in a Space is Like Cheating for Link/Social Sharing Acquisitions<br />Enterpreneur magazine onl...
Timing Matters w/ Topical Content. Social is the Best Way to Stay Ahead of the Crowds.<br />When I want to find good stuff...
Raw Curation of Top Sources in an Industry Can Quickly Generate 1000s of Followers<br />Note the short, punchy, well writt...
Share Your Content with an Audience Likely to Spread it<br />
Use Bit.ly or Goo.gl to Measure + Test Your CTR and Ability to Earn Retweets/Shares<br />My shorter tweets have higher CTR...
Ask for the Action at the Right Time,<br />in the Right Place<br />This box with the link + Facebook like button drops dow...
Be generous. Retweet, share, link to and spread the content of others.<br />These retweets help spread the message, but th...
Build a private, industry group for content sharing + feedback<br />A tool like Mailchimp (http://www.mailchimp.com) can b...
Build Relationships with the Right Influencers<br />
Find influencers using FollowerWonk<br />It really is that easy to find highly followed influencers in any niche.<br />Lin...
Use Lanyrd to Attend the Right Events<br />Anyone who attends or speaks at events as part of their marketing role needs to...
Send Personal LinkedIn/FB/Twitter Requests<br />There’s a very high chance the contact will see this message, click throug...
Take Photos. Upload to Facebook + Flickr. Tag. Repeat.<br />This not only gets these people to your pages, but if you have...
Testimonials Build Lasting Relationships<br />Giving a testimonial or posting one is a fantastic way to build a shared mar...
Acquire Direct Links andCo-Citation References<br />
You Should Have a Profile on Every One of these Social Sites (and probably at least a dozen more)<br />Facebook Company Pa...
Follow this Formula with Each Social Site:<br />Step #1: Setup<br />Build your profile out completely. Connect w/ friends ...
Share Good Content EVERYWHERE!<br />13,308 views for a deck I initially presented to only 300 people!<br />I often upload ...
Make Your Profiles + Social Content Useful for Search Engine Co-Citation<br />I use words/phrases that I want connected wi...
Double+Triple Share Content. To Make it More Unique, Share Links to SERPs or Different Locations<br />Tweeting links to a ...
Use Your Profile/Bio to Get Great Anchor Text to the Right URLs<br />One Bio to rule them all! I recommend changing this u...
Conduct Indirect Brand Building, Leading to Positive, 2nd-Order Effects<br />
Content Advertising on Social/Content Sites Works Wonders.<br />Smart advertising from Microsoft<br />Via http://techmeme....
Blog Commenting + Answer Posting Accrues Social Karma<br />Via http://www.seomoz.org/blog/recommendations-blog-commenting-...
When Possible, Own + Brand Your Social Channels Visually<br />Via http://www.facebook.com/redbull<br />
Don’t Forget Reddit; It’s the New Digg<br />http://www.subreddits.org/ is a good resource for this<br />
Be “Authentic” = OK Advice.<br />Be “The Best Part of Yourself” = Better.<br />
Misusing/Abusing Social is a Terrible Idea.<br />
Black Hat SEO Gets You Banned. Black Hat Social Costs You Friends.<br />
Q+A<br />Download at http://bit.ly/socialseosydney<br />You can now try SEOmoz PRO Free!<br />http://www.seomoz.org/freetr...
Upcoming SlideShare
Loading in...5
×

Social Media Marketing for SEO + Links

23,039

Published on

Rand Fishkin's presentation from SMX Sydney on earning SEO value from social media marketing.

Published in: Technology
8 Comments
32 Likes
Statistics
Notes
  • nice post
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi,

    I am Chandni Kumari Business Development Executive.

    I was on you website and observed that you are an online service provider. I was just wondering if you would be interested in outsourcing your campaigns to us. We would be happy to execute the same for you on a white label basis.

    Why choose us?

    The answer is simple! We provide affordable and very UNIQUE link building service. You can hire a link builder working full time, 22 days a month for you and that too at USD 450.00 a month. It's not the same as what most SEO companies do:

    Benefits of Hiring a Link Builder

    It’s affordable with price as low as USD 495.00 a month.
    Link Builder would work 22 days a month
    No Set-up Cost
    No Infrastructure Cost
    Link Building helps your site indexing in Search Engines (Like Google, Yahoo & MSN, bing).
    Get theme based one way links along with directory submissions and social book marking
    No Need to Pay for Every Link
    Its make related traffic for your site to get relevant audience.

    Top 20 Benefits of Our Service:

    1. Working for more than 5 SEO companies in UK and USA
    2. Links with relevant 'Keywords' in the Anchor Text
    3. Links from industry-relevant pages.
    4. Links from industry specific article pages
    5. Link to your site should not be through a 'redirect' script
    6. No JavaScript links
    7. No links from 'framed' pages
    8. No 'flash' embedded links
    9. No paid or time-bound links
    10. No links from Link Farms
    11. No links from FFA (Free-For-All) link networks
    12. No links from pornographic, casino, Viagra and other sites containing offensive content
    13. Full data sheet of links created at the end of each month
    14. Hired Link Builder would work Full Time, 22 Days a month.

    Do let me know your views and I would be happy to provide further details.

    Kind Regards,

    Chandni Kumari

    Email ID Seocompany4531@yahoo.in

    Online Marketing
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Really nice stuff. thanks for sharing with us.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  •    Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Awesome rand, gives me some great tips for even a beginner
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
23,039
On Slideshare
0
From Embeds
0
Number of Embeds
20
Actions
Shares
0
Downloads
468
Comments
8
Likes
32
Embeds 0
No embeds

No notes for slide

Transcript of "Social Media Marketing for SEO + Links"

  1. 1. Social Media Marketing for SEOEarning links, tweets + shares from social media to influence search engine rankings<br />Rand Fishkin, CEO & Co-founder, SEOmoz<br />April 2011<br />
  2. 2. Social Media Marketing for SEOEarning links, tweets + shares from social media to influence search engine rankings<br />Download at http://bit.ly/socialseosydney<br />Rand Fishkin, CEO & Co-founder, SEOmoz | April 2011<br />
  3. 3. At SEOmoz, we make SOFTWARE!! We don’t offer any consulting.<br />
  4. 4. Social is so much more thanTwitter + Facebook<br />
  5. 5. Big Opportunities in Social Come from Being an Early Adopter + Valuable Contributor<br />
  6. 6. 5 Major Ways Social Can Contribute to SEO, Links & Overall Inbound Marketing<br />#1: Discover the Right Content to Create<br />#2: Share your Content with an Audience that will Spread it<br />#3: Build Relationships with the Right Influencers<br />#4: Acquire Direct Links and Co-Citation References<br />#5: Conduct Indirect Brand Building Leading to Positive, 2nd-Order Effects<br />
  7. 7. Discover theRight Content to Create<br />
  8. 8. Q+A Sites are Awesome Content Inspiration Sources<br />I should write a blog post about that!<br />At the very least, I’d recommend checking out http://quora.com, http://stackexchange.com, http://linkedin.com/answers, http://formspring.me, and http://answers.yahoo.com. <br />
  9. 9. Searching Twitter + Facebook for Relevant Keywords Works Too<br />Searches like “anyone know,” “need help finding,” “where can I,” etc. combined with keywords/topics will often reveal needs. Once you have that content, you can tweet back <br />
  10. 10. Finding + Curating Contributions from Experts Can Be a Huge Traffic/Link Draw<br />Not many people are doing this yet, but it’s an awesome way to get roundups and content that others (especially those you’ve curated) are likely to share.<br />
  11. 11. Top X Lists of Influencers in a Space is Like Cheating for Link/Social Sharing Acquisitions<br />Enterpreneur magazine online does a segment on “Five to Follow” in dozens of topical areas - http://www.entrepreneur.com/blog/fivetofollow/. Naturally, they get tons of tweets + traffic.<br />
  12. 12. Timing Matters w/ Topical Content. Social is the Best Way to Stay Ahead of the Crowds.<br />When I want to find good stuff to tweet (and earn more follows/RTs), I click “New.” I find something good almost every time.<br />I like http://news.ycombinator.com because it’s relevant to stuff I do, but you can find news sources + social sites in virtually every field (or follow key Twitter accounts in those).<br />
  13. 13. Raw Curation of Top Sources in an Industry Can Quickly Generate 1000s of Followers<br />Note the short, punchy, well written (but many times rewritten) headlines used before the link, followed by relevant hashtags.<br />An easy place to start for inspiration is http://popurls.com – you want to find those types of aggregators in your niche (often, “most read” lists from news/content sites work very well)<br />
  14. 14. Share Your Content with an Audience Likely to Spread it<br />
  15. 15. Use Bit.ly or Goo.gl to Measure + Test Your CTR and Ability to Earn Retweets/Shares<br />My shorter tweets have higher CTR<br />I wrote a post about how to do this here - http://www.seomoz.org/blog/calculating-and-improving-your-twitter-clickthroughrate<br />
  16. 16. Ask for the Action at the Right Time,<br />in the Right Place<br />This box with the link + Facebook like button drops down using CSS once you reach the end of the article, making it impossible to miss. Brilliant!<br />Check this feature out in action on http://blog.okcupid.com/ (OKCupid’s blog is brilliant, BTW)<br />
  17. 17. Be generous. Retweet, share, link to and spread the content of others.<br />These retweets help spread the message, but the original tweeter will rarely see them.<br />This retweet gets seen in @ replies and search.<br />It also helps to separately reply and comment on the tweet/link or even ask a smart question to help build engagement and awareness as you’re being generous.<br />
  18. 18. Build a private, industry group for content sharing + feedback<br />A tool like Mailchimp (http://www.mailchimp.com) can be very good for this, and the first 2,000 subscribers to a list are free.<br />
  19. 19. Build Relationships with the Right Influencers<br />
  20. 20. Find influencers using FollowerWonk<br />It really is that easy to find highly followed influencers in any niche.<br />Line of text<br />
  21. 21. Use Lanyrd to Attend the Right Events<br />Anyone who attends or speaks at events as part of their marketing role needs to start using http://lanyrd.com. It’s amazing how easy it makes it to find events that have the right audience.<br />
  22. 22. Send Personal LinkedIn/FB/Twitter Requests<br />There’s a very high chance the contact will see this message, click through and share it (if they like it)<br />The same thing works on LinkedIn, DMs through Twitter and… even email!<br />
  23. 23. Take Photos. Upload to Facebook + Flickr. Tag. Repeat.<br />This not only gets these people to your pages, but if you have a company profile page on Facebook, it gets them “liking” your page, too <br />
  24. 24. Testimonials Build Lasting Relationships<br />Giving a testimonial or posting one is a fantastic way to build a shared marketing relationship. Both parties feel invested in one another.<br />BTW – http://trunk.ly is a genius tool that everyone doing social media should be using.<br />
  25. 25. Acquire Direct Links andCo-Citation References<br />
  26. 26. You Should Have a Profile on Every One of these Social Sites (and probably at least a dozen more)<br />Facebook Company Page<br />SlideShare Profile<br />Google Profile<br />Twitter Profile<br />Crunchbase Page<br />Reddit Account<br />LinkedIn Company Page<br />Quora Profile<br />StumbleUpon Account<br />YouTube Account<br />About.me Page<br />StackExchange Account<br />Crunchbase Page<br />Scribd Profile<br />Wikipedia Profile<br />This is my top list of social sites to register with, but there’s likely more that are relevant to your niche.<br />
  27. 27. Follow this Formula with Each Social Site:<br />Step #1: Setup<br />Build your profile out completely. Connect w/ friends + content on the site.<br />Step #2: Contribute<br />Contribute 2-5 hours of time participating in the community, sharing content, etc.<br />Step #3: Measure<br />Use your web analytics to track primary + second-order impact<br />Step #4: Repeat<br />Throw out low ROI projects; repeat high ROI ones.<br />
  28. 28. Share Good Content EVERYWHERE!<br />13,308 views for a deck I initially presented to only 300 people!<br />I often upload decks to Slideshare, Tweet to them (which connect to my FB and LinkedIn updates, too), then embed them on the blog and link to them in Quora answers or blog comments.<br />
  29. 29. Make Your Profiles + Social Content Useful for Search Engine Co-Citation<br />I use words/phrases that I want connected with my name through Google search (and do the same with “SEOmoz” and “SEO Software”<br />BTW – If you haven’t filled out your https://profiles.google.com yet, you should!<br />
  30. 30. Double+Triple Share Content. To Make it More Unique, Share Links to SERPs or Different Locations<br />Tweeting links to a Google SERP also increases branded search volume and CTR on your listing <br />
  31. 31. Use Your Profile/Bio to Get Great Anchor Text to the Right URLs<br />One Bio to rule them all! I recommend changing this up every 6-9 months to be fresh and get more variance in your link profile.<br />
  32. 32. Conduct Indirect Brand Building, Leading to Positive, 2nd-Order Effects<br />
  33. 33. Content Advertising on Social/Content Sites Works Wonders.<br />Smart advertising from Microsoft<br />Via http://techmeme.com<br />
  34. 34. Blog Commenting + Answer Posting Accrues Social Karma<br />Via http://www.seomoz.org/blog/recommendations-blog-commenting-marketing-strategy<br />
  35. 35. When Possible, Own + Brand Your Social Channels Visually<br />Via http://www.facebook.com/redbull<br />
  36. 36. Don’t Forget Reddit; It’s the New Digg<br />http://www.subreddits.org/ is a good resource for this<br />
  37. 37. Be “Authentic” = OK Advice.<br />Be “The Best Part of Yourself” = Better.<br />
  38. 38. Misusing/Abusing Social is a Terrible Idea.<br />
  39. 39. Black Hat SEO Gets You Banned. Black Hat Social Costs You Friends.<br />
  40. 40. Q+A<br />Download at http://bit.ly/socialseosydney<br />You can now try SEOmoz PRO Free!<br />http://www.seomoz.org/freetrial<br />Rand on the Web<br /><ul><li> Twitter: @randfish
  41. 41. Blog: www.seomoz.org/blog
  42. 42. Email: rand@seomoz.org</li>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×