Social Media Marketing for SEO + Links
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Social Media Marketing for SEO + Links

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Rand Fishkin's presentation from SMX Sydney on earning SEO value from social media marketing.

Rand Fishkin's presentation from SMX Sydney on earning SEO value from social media marketing.

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  • Full Name Full Name Comment goes here.
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  • nice post
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  • Hi,

    I am Chandni Kumari Business Development Executive.

    I was on you website and observed that you are an online service provider. I was just wondering if you would be interested in outsourcing your campaigns to us. We would be happy to execute the same for you on a white label basis.

    Why choose us?

    The answer is simple! We provide affordable and very UNIQUE link building service. You can hire a link builder working full time, 22 days a month for you and that too at USD 450.00 a month. It's not the same as what most SEO companies do:

    Benefits of Hiring a Link Builder

    It’s affordable with price as low as USD 495.00 a month.
    Link Builder would work 22 days a month
    No Set-up Cost
    No Infrastructure Cost
    Link Building helps your site indexing in Search Engines (Like Google, Yahoo & MSN, bing).
    Get theme based one way links along with directory submissions and social book marking
    No Need to Pay for Every Link
    Its make related traffic for your site to get relevant audience.

    Top 20 Benefits of Our Service:

    1. Working for more than 5 SEO companies in UK and USA
    2. Links with relevant 'Keywords' in the Anchor Text
    3. Links from industry-relevant pages.
    4. Links from industry specific article pages
    5. Link to your site should not be through a 'redirect' script
    6. No JavaScript links
    7. No links from 'framed' pages
    8. No 'flash' embedded links
    9. No paid or time-bound links
    10. No links from Link Farms
    11. No links from FFA (Free-For-All) link networks
    12. No links from pornographic, casino, Viagra and other sites containing offensive content
    13. Full data sheet of links created at the end of each month
    14. Hired Link Builder would work Full Time, 22 Days a month.

    Do let me know your views and I would be happy to provide further details.

    Kind Regards,

    Chandni Kumari

    Email ID Seocompany4531@yahoo.in

    Online Marketing
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  • Really nice stuff. thanks for sharing with us.
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  • birmingham social media consultant
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  • Awesome rand, gives me some great tips for even a beginner
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Social Media Marketing for SEO + Links Social Media Marketing for SEO + Links Presentation Transcript

  • Social Media Marketing for SEOEarning links, tweets + shares from social media to influence search engine rankings
    Rand Fishkin, CEO & Co-founder, SEOmoz
    April 2011
  • Social Media Marketing for SEOEarning links, tweets + shares from social media to influence search engine rankings
    Download at http://bit.ly/socialseosydney
    Rand Fishkin, CEO & Co-founder, SEOmoz | April 2011
  • At SEOmoz, we make SOFTWARE!! We don’t offer any consulting.
  • Social is so much more thanTwitter + Facebook
  • Big Opportunities in Social Come from Being an Early Adopter + Valuable Contributor
  • 5 Major Ways Social Can Contribute to SEO, Links & Overall Inbound Marketing
    #1: Discover the Right Content to Create
    #2: Share your Content with an Audience that will Spread it
    #3: Build Relationships with the Right Influencers
    #4: Acquire Direct Links and Co-Citation References
    #5: Conduct Indirect Brand Building Leading to Positive, 2nd-Order Effects
  • Discover theRight Content to Create
  • Q+A Sites are Awesome Content Inspiration Sources
    I should write a blog post about that!
    At the very least, I’d recommend checking out http://quora.com, http://stackexchange.com, http://linkedin.com/answers, http://formspring.me, and http://answers.yahoo.com.
  • Searching Twitter + Facebook for Relevant Keywords Works Too
    Searches like “anyone know,” “need help finding,” “where can I,” etc. combined with keywords/topics will often reveal needs. Once you have that content, you can tweet back 
  • Finding + Curating Contributions from Experts Can Be a Huge Traffic/Link Draw
    Not many people are doing this yet, but it’s an awesome way to get roundups and content that others (especially those you’ve curated) are likely to share.
  • Top X Lists of Influencers in a Space is Like Cheating for Link/Social Sharing Acquisitions
    Enterpreneur magazine online does a segment on “Five to Follow” in dozens of topical areas - http://www.entrepreneur.com/blog/fivetofollow/. Naturally, they get tons of tweets + traffic.
  • Timing Matters w/ Topical Content. Social is the Best Way to Stay Ahead of the Crowds.
    When I want to find good stuff to tweet (and earn more follows/RTs), I click “New.” I find something good almost every time.
    I like http://news.ycombinator.com because it’s relevant to stuff I do, but you can find news sources + social sites in virtually every field (or follow key Twitter accounts in those).
  • Raw Curation of Top Sources in an Industry Can Quickly Generate 1000s of Followers
    Note the short, punchy, well written (but many times rewritten) headlines used before the link, followed by relevant hashtags.
    An easy place to start for inspiration is http://popurls.com – you want to find those types of aggregators in your niche (often, “most read” lists from news/content sites work very well)
  • Share Your Content with an Audience Likely to Spread it
  • Use Bit.ly or Goo.gl to Measure + Test Your CTR and Ability to Earn Retweets/Shares
    My shorter tweets have higher CTR
    I wrote a post about how to do this here - http://www.seomoz.org/blog/calculating-and-improving-your-twitter-clickthroughrate
  • Ask for the Action at the Right Time,
    in the Right Place
    This box with the link + Facebook like button drops down using CSS once you reach the end of the article, making it impossible to miss. Brilliant!
    Check this feature out in action on http://blog.okcupid.com/ (OKCupid’s blog is brilliant, BTW)
  • Be generous. Retweet, share, link to and spread the content of others.
    These retweets help spread the message, but the original tweeter will rarely see them.
    This retweet gets seen in @ replies and search.
    It also helps to separately reply and comment on the tweet/link or even ask a smart question to help build engagement and awareness as you’re being generous.
  • Build a private, industry group for content sharing + feedback
    A tool like Mailchimp (http://www.mailchimp.com) can be very good for this, and the first 2,000 subscribers to a list are free.
  • Build Relationships with the Right Influencers
  • Find influencers using FollowerWonk
    It really is that easy to find highly followed influencers in any niche.
    Line of text
  • Use Lanyrd to Attend the Right Events
    Anyone who attends or speaks at events as part of their marketing role needs to start using http://lanyrd.com. It’s amazing how easy it makes it to find events that have the right audience.
  • Send Personal LinkedIn/FB/Twitter Requests
    There’s a very high chance the contact will see this message, click through and share it (if they like it)
    The same thing works on LinkedIn, DMs through Twitter and… even email!
  • Take Photos. Upload to Facebook + Flickr. Tag. Repeat.
    This not only gets these people to your pages, but if you have a company profile page on Facebook, it gets them “liking” your page, too 
  • Testimonials Build Lasting Relationships
    Giving a testimonial or posting one is a fantastic way to build a shared marketing relationship. Both parties feel invested in one another.
    BTW – http://trunk.ly is a genius tool that everyone doing social media should be using.
  • Acquire Direct Links andCo-Citation References
  • You Should Have a Profile on Every One of these Social Sites (and probably at least a dozen more)
    Facebook Company Page
    SlideShare Profile
    Google Profile
    Twitter Profile
    Crunchbase Page
    Reddit Account
    LinkedIn Company Page
    Quora Profile
    StumbleUpon Account
    YouTube Account
    About.me Page
    StackExchange Account
    Crunchbase Page
    Scribd Profile
    Wikipedia Profile
    This is my top list of social sites to register with, but there’s likely more that are relevant to your niche.
  • Follow this Formula with Each Social Site:
    Step #1: Setup
    Build your profile out completely. Connect w/ friends + content on the site.
    Step #2: Contribute
    Contribute 2-5 hours of time participating in the community, sharing content, etc.
    Step #3: Measure
    Use your web analytics to track primary + second-order impact
    Step #4: Repeat
    Throw out low ROI projects; repeat high ROI ones.
  • Share Good Content EVERYWHERE!
    13,308 views for a deck I initially presented to only 300 people!
    I often upload decks to Slideshare, Tweet to them (which connect to my FB and LinkedIn updates, too), then embed them on the blog and link to them in Quora answers or blog comments.
  • Make Your Profiles + Social Content Useful for Search Engine Co-Citation
    I use words/phrases that I want connected with my name through Google search (and do the same with “SEOmoz” and “SEO Software”
    BTW – If you haven’t filled out your https://profiles.google.com yet, you should!
  • Double+Triple Share Content. To Make it More Unique, Share Links to SERPs or Different Locations
    Tweeting links to a Google SERP also increases branded search volume and CTR on your listing 
  • Use Your Profile/Bio to Get Great Anchor Text to the Right URLs
    One Bio to rule them all! I recommend changing this up every 6-9 months to be fresh and get more variance in your link profile.
  • Conduct Indirect Brand Building, Leading to Positive, 2nd-Order Effects
  • Content Advertising on Social/Content Sites Works Wonders.
    Smart advertising from Microsoft
    Via http://techmeme.com
  • Blog Commenting + Answer Posting Accrues Social Karma
    Via http://www.seomoz.org/blog/recommendations-blog-commenting-marketing-strategy
  • When Possible, Own + Brand Your Social Channels Visually
    Via http://www.facebook.com/redbull
  • Don’t Forget Reddit; It’s the New Digg
    http://www.subreddits.org/ is a good resource for this
  • Be “Authentic” = OK Advice.
    Be “The Best Part of Yourself” = Better.
  • Misusing/Abusing Social is a Terrible Idea.
  • Black Hat SEO Gets You Banned. Black Hat Social Costs You Friends.
  • Q+A
    Download at http://bit.ly/socialseosydney
    You can now try SEOmoz PRO Free!
    http://www.seomoz.org/freetrial
    Rand on the Web
    • Twitter: @randfish
    • Blog: www.seomoz.org/blog
    • Email: rand@seomoz.org