Tips for Effective Online Marketing


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Tips for Effective Online Marketing

  1. 1. Tips for Effective Online Marketing By Saumya Aggarwal
  2. 2. Overview <ul><li>Importance of Online-Marketing </li></ul><ul><ul><ul><li>What is Online Marketing </li></ul></ul></ul><ul><ul><ul><li>Importance </li></ul></ul></ul><ul><ul><ul><li>SMO Buzz In Online marketing </li></ul></ul></ul><ul><ul><ul><li>Why use social media </li></ul></ul></ul><ul><ul><ul><li>Digg Marketing </li></ul></ul></ul><ul><ul><ul><li>Stumbleupon Marketing </li></ul></ul></ul><ul><ul><ul><li>Facebook Marketing </li></ul></ul></ul><ul><ul><ul><li>Article Marketing </li></ul></ul></ul>|
  3. 3. Some Interesting Facts <ul><ul><ul><li>There are more addresses than there are people on Earth. The current global population stands at more than 6.7 billion. </li></ul></ul></ul><ul><ul><ul><li>There are about 150 web addresses per person in the world. </li></ul></ul></ul><ul><ul><ul><li>If you spent just one minute reading every website in existence, you’d be kept busy for 31,000 years. Without any sleep. </li></ul></ul></ul><ul><ul><ul><li>24.9% percent of total time spent online in India was spent on Social Networking Sites </li></ul></ul></ul>| How it matters to me ?
  4. 4. What is Online Marketing ? <ul><ul><ul><li>“ Marketing your products using Internet “ </li></ul></ul></ul>| Shall I Continue with my Traditional Marketing E-Mail Marketing Viral Marketing Affiliate Marketing SMO SEM Marketing Organic Paid
  5. 5. The Importance of Social Media Marketing: Why You Should Learn and Master it
  6. 6. |
  7. 7. If 80%+ of your traffic is coming from Google, and this update cuts your traffic into half, then this would be a problem, right? But if you rely on less than 30% of your traffic from Google (like most affiliate/bloggers do), then perhaps things aren’t so bad– and there’s something you could do to maintain and raise your Google rankings.
  8. 8. Why use Social Media? * Primary and Secondary Traffic -Primary traffic is the large amount of visitors who come directly from social media websites. Secondary traffic is referral traffic from websites which link to and send you visitors, after they come across your content through the social sites. * High Quality Links - Becoming popular on social news websites like Digg or Reddit will get you a large number of links, some of which may be topically relevant, some not. A good story can realistically acquire a large number of high quality editorial links, most of which cannot be easily bought.
  9. 9. Here are some reasons why you should consider using social media: 1. It’s natural . Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising which has overt commercial overtones. 2. It’s defensible. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing. 3. It’s low-cost/high returns. If done by yourself, costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer/designer. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free. 4. It complements other efforts. Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.
  10. 11. About Digg <ul><li>Digg is in terms of article marketing, social media marketing, and expanding your presence on the internet, if optimized well could give you more traffics then any other site. Here’s why- Digg is a social bookmarking site that let’s you easily setup an account, connect it directly to both your Twitter and Facebook accounts, and bookmark links with embeded urls that direct back to web pages, articles, social sites, videos and blogs. Digg has been around since 1998, and has a page rank of 8. Digg receives millions of visitors every single month. When you are marketing by social media, using Digg as a social media site is crucial to your success. </li></ul>
  11. 12. Digg Marketing Tips 1. Create an account with good bio and relevant content bout your site and yourself. 2. When you make a post leave a comment. 3. Add proper tags to your bookmark. 4. Select appropriate category while bookmarking.
  12. 13. About Stumbleupon <ul><li>It is an innovative social media sharing site that allows you to submit favorite pages, articles, videos and so forth into the members area, and when others submit, or “like” the same page, the number of “likers” or “submitters” goes up, which of course that page then gets more exposure. The innovation comes by their downloadable tool bar allowing you to seamlessly browse across the internet and when you see a page you like, you simply click the little Stumbleupon icon and the site then gets added to your favorites. </li></ul>
  13. 14. Stumbleupon Marketing Tips 1. Stumble actively 2. Participate in the community 3. Stumble interesting content pages 4. Create unique, intriguing content 5.Use relevant tags
  14. 15. Whats New “ StumbleUpon Poised to Launch Pro Accounts Early Next Year” At the start of next year, businesses, publications and brands will be able to join StumbleUpon as “Pro” users, curating both their own content and suggested content in order to reach a larger audience. The idea is that businesses and publications can sign up for the discovery service as something between a regular user and a paid content provider. A pro account would essentially work the same way a verified account on Twitter (Twitter) does, giving the publication/company/business a level of legitimacy and authority that will entice regular StumbleUpon (StumbleUpon) denizens to follow it.
  15. 16. Other popular bookmarking sites Propeller (formely Netscape) is comfortable the second biggest social bookmarking site behind Digg with over 5.8 million monthly uniques, of which 3.6 million (62%) are in the U.S. Reddit is becoming a very popular social bookmarking site with about 1.2 million unique visitors in the U.S., making it slightly larger than
  16. 17. is the oldest social bookmarking site and Quantcast classifies it as a top 5,000 site that gets about 1.1 million unique visitors a month from the U.S. Newsvine is a top 10,000 site that reaches over 362K U.S. monthly uniques. is a much more trafficked site than people expect. With 1,972,698 monthly unique visitors in the U.S., it is bigger than StumbleUpon, and Reddit. Other popular upcoming sites are Mixx and diigo works same as any other bookmarking sites.
  17. 18. About Facebook <ul><li>Facebook by far has been the fastest growing full capacity social media site thus far. Currently they have over 400 millions users worldwide with over 50% of them active on a daily basis. Facebook has a fully capable user interface with applications, blogs, comment posting, friend adding, video uploading and more. Adding friends on Facebook is easy. Building lasting relationships is a bit more challenging, but critical. Adding comments each day to your own page can be seen by your friends, which virally transcends out into the community and can eventually be seen by thousands and thousands of potentially interested prospects. But be careful, once you get up towards 5,000 friends, Facebook will prevent you from gaining any more friends, and at that point you will need to create a fan page where you can post from and invite friends to give you positive feedback. </li></ul>
  18. 19. Facebook Marketing Tips 1. Bring Facebook to Your Website 2.Leverage Friends of Connections 3.Use Video as Your Secret Weapon to Gain Fans 4.Turn Your Facebook Page Into a Lead Generator. “ One of the first apps to add to your Facebook Fan Page is ‘Static FBML’ (Facebook Markup Language), which allows you to add your own custom content, including an opt-in box. You can add multiple iterations of the FBML app, and try out various lead-capture systems—ezine signup, giveaway, ask campaign, etc. 5. Encourage Interaction.
  19. 20. Article Marketing <ul><li>EzineArticles allows users to get exposure & traffic back to their website in exchange for the submission of their short original articles.EzineArticles allows users to get exposure & traffic back to their website in exchange for the submission of their short original articles. </li></ul><ul><li>Ultimately, is a online content publishing platform with user-friendly article submission & analytic tools. Every user-generated submission is human curated for quality control. </li></ul>
  20. 21. Reasons for Article Marketing 1. Publishing articles is your at the start step to becoming regarded as an expert in your field. 2. Its a excellent way to gain exposure and attract new potential audience. When your articles are published via article directories, other website and blog owners are then permitted to re-publish your articles on their sites to share with their audiences. 3. It increases the popularity of your website by increasing the number of sites linking to your website. The Resource Box at the end of your articles links back to your website. 4. Articles help boost your rating in search engines.
  21. 22. <ul><li>Write high quality content. </li></ul><ul><li>If you write good content you should be able to stay out of trouble with the article directories and Google. This whole update was designed to weed out low quality sites. The article directories have to work harder to make sure that they don’t lose traffic. You can bet that the editors of these directories will be scrutinizing each article more closely than they did before this update went out. </li></ul><ul><li>Write original articles for each directory. </li></ul><ul><li>Yes I know this sounds like a lot of work. Most article directories will not allow duplicate content anyway. If you go on and make it a habit to use a unique article for each directory, you will stay on the good side of the editors and of Google. </li></ul><ul><li>Use fewer article directories. </li></ul><ul><li>Since you will be writing unique articles for each directory, you may want to limit the number of article directories you submit articles to. Now is a good time to analyze your numbers. I am willing to bet that most of your traffic comes from a handful of article directories. Another way you can survive this change would be to limit the directories you submit articles to the ones that bring you the best results. </li></ul>