ICT AND SOCIAL MEDIA TOOLS FOR BUSINESSES

2. SOCIAL MEDIA TOOLS
BY MAXWELL MICHAEL

3. INTERNET
The Internet is a global collection of many types
of computers and computer networks that are
linked together. The Internet can describe as a
mixture of many services with the two most
commonly used being electronic mail (e-mail for
short) and the World Wide Web (www). It plays
a significant role in education, health, political
processes, agriculture, economy, businesses
and newsgroups.

4. INTRODUCTION TO SOCIAL MEDIA
 Media: Media is an instrument on communication, like a
newspaper or a radio, so social media would be a social
instrument of communication.
 Social media, on the other hand, is a two-way street that
gives you the ability to communicate too.
 Social media is the collective of online communications
channels dedicated to community-based input,
interaction, content-sharing and collaboration. Websites
and applications dedicated to forums, micro
blogging, social networking, social bookmarking, social
curating, and wikis are among the different types of social
media.

5. TYPE OF SOCIAL MEDIA
 Facebook is a popular free social networking website that
allows registered users to create profiles, upload photos and
video, send messages and keep in touch with friends, family
and colleagues. According to statistics, Internet users spend
more time on Facebook than any other website.
 Twitter is a free microblogging service that allows registered
members to broadcast short posts called tweets. Twitter
members can broadcast tweets and follow other users'
tweets by using multiple platforms and devices.
 Google+ (pronounced Google plus) is Google's social
networking project, designed to replicate the way people
interact offline more closely than is the case in other social
networking services. The project’s slogan is “Real-life
sharing rethought for the web.”

6. TYPE OF SOCIAL MEDIA
 Wikipedia is a free, open content online encyclopedia created through the
collaborative effort of a community of users known as Wikipedians. Anyone
registered on the site can create an article for publication; registration is not
required to edit articles. Wikipedia was founded in January of 2001.
 LinkedIn is a social networking site designed specifically for the business
community. The goal of the site is to allow registered members to establish and
document networks of people they know and trust professionally.
 Reddit is a social news website and forum where stories are socially curated
and promoted by site members. The site is composed of hundreds of sub-
communities, known as "subreddits." Each subreddit has a specific topic such as
technology, politics or music. Reddit site members, also known as, "redditors,"
submit content which is then voted upon by other members. The goal is to send
well-regarded stories to the top of the site's main thread page.
 Pinterest is a social curation website for sharing and categorizing images found
online. Pinterest requires brief descriptions but the main focus of the site is
visual. Clicking on an image will take you to the original source, so, for example,
if you click on a picture of a pair of shoes, you might be taken to a site where
you can purchase them. An image of blueberry pancakes might take you to the
recipe; a picture of a whimsical birdhouse might take you to the instructions.

7. INTRODUCTION TO FACEBOOK
Facebook is a popular free social
networking website that allows registered
users to create profiles, upload photos and
video, send messages and keep in touch
with friends, family and colleagues.

8. HOW TO CREATE A BUSINESS FACEBOOK
ACCOUNT
 Firstly you logo on to www.facebook.com or www.facebook.com/business and
Follow these five steps to create business face book account
 Step #1. Set up your personal Facebook account
First, you are going to need a personal Facebook account to set up a page for
your business. The reason for this is driven by Facebook limiting your availability
to access its business account process without an initial personal account.
If there is a silver lining to this, the business page will not interact with your
personal page and your personal information is not public on the business
page.Facebook will allow you to switch back and forth from your personal
account to your business account so you can interact as the business on the
business page and then simply switch back to your personal account.
 In addition, the business page is capable of being managed by multiple
administrators if needed. Once additional administrators are set up for the page,
each administrator can simply log in to their personal Facebook account to
access the business page’s control panel.

9. HOW TO CREATE A BUSINESS FACEBOOK
ACCOUNT
 Step#2. Select “Create a Page”
You can find this in the “More” section at the
bottom of your personal account homepage.
 Step #3. Select a page
Which page category should you select?

10. HOW TO CREATE A BUSINESS FACEBOOK ACCOUNT

11. HOW TO CREATE A BUSINESS FACEBOOK ACCOUNT
 Step #4. Select your category and get
started
The category selection is just a simple category drop-down list. After
choosing a group that best fits your business, enter the required
information for your page, read the terms, and if you agree, check
the box and click “Get Started.”
 Now that your business page is set up, the hard part is over!

12. HOW TO CREATE A BUSINESS FACEBOOK ACCOUNT
 Step #5. Create cover and profile photos
Facebook allows for a standardized template design with two elements that
can be changed on a regular basis.
 These two components are:
 Cover photo
 Profile photo
 These elements are essential to the look and feel of your page. They also
serve as free advertising space for your business. Let’s take a more in-
depth look at each of them.

13. INTRODUCTION TO TWITTER
 What is Twitter?
Twitter is a free micro blogging service that
allows registered members to broadcast
short posts called tweets. Twitter members
can broadcast tweets and follow other users'
tweets by using multiple platforms and
devices.

14. HOW TO CREATE A BUSINESS
TWITTER ACCOUNT
 Log in to www.twitter.com
 #1: Set Up Your Twitter Account
 You should always try to secure Twitter accounts for your real name and your
company name to ensure no-one else grabs them. And businesses should also
consider getting Twitter names for any major brands they own. This choice of Twitter
names raises some other questions when setting up your Twitter account.
 Should you consider having multiple accounts? Twitter can be time-consuming.
This is why it’s easier to have one main account. But if you have different
conversations with different audiences, it makes sense to have different Twitter
accounts. Two common reasons for having multiple Twitter accounts are to:
 Separate professional and personal tweets
 Tweet in different languages

15. HOW TO CREATE A BUSINESS
TWITTER ACCOUNT
 #2: Choose Your Twitter Name.
 Here are some guidelines to help you choose your Twitter name:
 Your Twitter name is limited to a maximum of 15 characters.
 Although Twitter names are not case-sensitive, Twitter will save the name
exactly as you enter it when you create your Twitter profile. So although you
can create your profile with “JohnSmith” and be listed as @JohnSmith, your
Twitter fans will be able to find you by using @johnsmith.
 Avoid names with numbers, uncommon abbreviations and names that are
difficult to remember. Keep mobile users in mind and avoid underscores, which
require extra steps to type in on mobile phones.
 Are you still wondering which Twitter name to choose? Look for a name easy to
relate to who you are and what you represent.
 Use your real name or company name? Most people open up more to the
Twitter names they recognize as a real person’s name or a company name they
trust. If you’re using Twitter for brand management, you will probably want to use
your website name (without the “.com”). You can also use a pen name you use
regularly.

16. Keywords: A Twitter name with a keyword may work well for you if you
make it obvious who you are. But for most people, a keyword Twitter
name is also associated with spammers and those who push unwanted
sales pitches.

17. #3: Upload Your Picture
 It’s important to change the default picture to show others
you are a real person and not a spambot and you can get a
little creative to show your personality.
 As Denise Wakeman points out, you may want to use the
same picture on all of your social media profiles. This creates
stronger online branding as people will notice the same photo
on different social media platforms.
Dan Waldschmidt’s photo matches the “outrageous vision”
mentioned in his bio.

18. HOW TO CREATE A BUSINESS
TWITTER ACCOUNT
#4: Use Your Best Link
 You only have one active link on your Twitter profile.
And before choosing this link, you need to give some
thought to your overall online web marketing
strategy. Why are you online? Where do you want to
lead your Twitter followers? For most people, the link
you have on your Twitter profile will go to your website
or blog. This link can easily be changed.
 You should also give some thought to the exact page
your Twitter visitors will land on when they click the link
on your Twitter profile.

19. HOW TO CREATE A BUSINESS
TWITTER ACCOUNT
#5: Write an Interesting Twitter Bio
 It’s important to tell your Twitter followers who you
are and what you’ll be tweeting about. Unfortunately
you only have 160 characters to do this in your Twitter
bio. It’s usually best to write short sentences to engage
the people who read your bio. But you should also
weave in a few important keywords relevant to the
people you want to meet on Twitter. Keywords will
help the right people find you.

20. INTRODUCTION TO LINKEDIN
 What is Linkedin?
LinkedIn is a social networking site
designed specifically for the business
community. The goal of the site is to allow
registered members to establish and
document networks of people they know and
trust professionally.

21. HOW TO CREATE A BUSINESS
LINKEDIN ACCOUNT
 #1: Set Up Your LinkedIn Account
 First you must logon to
www.business.linkedin.com/marketing-
solutions/company-pages/get-started to create a
business account.
 Don't worry about upgrading to a paid account; you
don't need that to start a company page, or even to do
most things a business should do on the social
network. Enter a name and Choose a password that
you're comfortable handing out to employees or
contractors if they maintain your company page, or
change it if you already have a profile.

22. HOW TO CREATE A BUSINESS
LINKEDIN ACCOUNT

23. HOW TO CREATE A BUSINESS
LINKEDIN ACCOUNT
 Step #2: Post Careers
 To post jobs in the Careers section of your company page, you must have a paid
LinkedIn subscription, and then pay for a Gold or Silver career page. Paid
subscription fees start at $26 a month. This feature is likely of benefit only to a
larger company; a smaller business can get by with listing open jobs on its own
site and posting a status update to its LinkedIn page when a new position
becomes available.
 Step # 3: Consider Products and Services
 You can add products and services to your company page under the 'Products &
Services' tab, but you should add only your most popular items; you may want to
send visitors to your website for a closer look. However, don't ignore this tab
entirely (as many companies on LinkedIn do), since it helps prospective clients
find and understand your business.
 LinkedIn lets you add videos, name a company contact, and insert lots of other
details. For example, you could call your service "Sales in Michigan," and assign
the responsible salesperson. The contact needs to have a LinkedIn profile to
participate, so encourage your employees to sign up if they haven't already.

24. HOW TO CREATE A BUSINESS
LINKEDIN ACCOUNT

25. HOW TO CREATE A BUSINESS
LINKEDIN ACCOUNT
 Step #4: Ask Employees to Add the Company Page to
Their Profiles
 Once you've created your company page, ask employees
to go back and edit their profiles so that the new company
page appears. They can do so by clicking Edit Profile and
then clicking Edit beside their position at your company;
once they start typing the name of the company, they can
choose the company page. The benefit for you is that
visitors to their profile will be able to click over to your
company's page.
 You can add employees responsible for a certain product
or service solely from the 'Products & Services' tab.
These are the only employees that visitors to your page
will be able to view, unless they have your employees in
their personal LinkedIn network.

26. KEY NOTE TO SET UP LINKEDIN
 Write a compelling summary
 Add products and services
 Make sure your most important product is listed first
 Capture attention with a fantastic cover image.
 . Add career information
 Ask your employees to connect with your page
 Ask for product and service reviews
 Publish some company updates to make your Page look
useful.
 Promote your LinkedIn Company Page
 Use featured updates to highlight important content.
 Use targeted updates to promote more effectively.

27.  SOCIAL MEDIA ANALYTICS
Social media analytics is the practice of gathering data from blogs and social media
websites and analyzing that data to make business decisions. The most common use
of social media analytics is to mine customer sentiment to support marketing and
customer service activities.
SOCIAL MEDIA MARKETING (SMM)
 Social media marketing (SMM) takes advantage of social networking to help a
company increase brand exposure and broaden customer reach. The goal is usually
to create content compelling enough that user will share it with their social networks.
SOCIAL CRM
 Social CRM (customer relationship marketing) can be a very powerful business tool.
For example, establishing a Facebook page allows people who like your brand and
the way you conduct business to Like your page, which creates a venue for
communication, marketing and networking. Through social media sites, you can
follow conversations about your brand for real-time market data and feedback.
ENTERPRIZE SOCIAL NETWORKING
 Enterprise social networking allows a company to connect individuals who share
similar business interests or activities. Internally, social tools can help employee’s
access information and resources they need to work together effectively and solve
business problems. Externally, public social media platforms help an organization
stay close to their customers and make it easier to conduct research that they can
use to improve business processes and operations.

28. ADVANTAGES OF SOCIAL MEDIA
 Just showing up is not enough
 Just because you build it, that doesn't mean they'll
come
 Separate your business and personal online lives
 Use aggregator apps to better manage your social
networks
 Don't flood the market
 It's not all about you
 Strike a balance
 Don't just link
 Dress it up with multimedia
 Use paid advertising wisely

29. THANK YOU