Social Media Marketing for SEO + Links

Social Media Marketing for SEOEarning links, tweets + shares from social media to influence search engine rankings,[object Object],Rand Fishkin, CEO & Co-founder, SEOmoz,[object Object],April 2011,[object Object]

Social Media Marketing for SEOEarning links, tweets + shares from social media to influence search engine rankings,[object Object],Download at http://bit.ly/socialseosydney,[object Object],Rand Fishkin, CEO & Co-founder, SEOmoz | April 2011,[object Object]

At SEOmoz, we make SOFTWARE!! We don’t offer any consulting.,[object Object]

Social is so much more thanTwitter + Facebook,[object Object]

Big Opportunities in Social Come from Being an Early Adopter + Valuable Contributor,[object Object]

5 Major Ways Social Can Contribute to SEO, Links & Overall Inbound Marketing,[object Object],#1: Discover the Right Content to Create,[object Object],#2: Share your Content with an Audience that will Spread it,[object Object],#3: Build Relationships with the Right Influencers,[object Object],#4: Acquire Direct Links and Co-Citation References,[object Object],#5: Conduct Indirect Brand Building Leading to Positive, 2nd-Order Effects,[object Object]

Discover theRight Content to Create,[object Object]

Q+A Sites are Awesome Content Inspiration Sources,[object Object],I should write a blog post about that!,[object Object],At the very least, I’d recommend checking out http://quora.com, http://stackexchange.com, http://linkedin.com/answers, http://formspring.me, and http://answers.yahoo.com. ,[object Object]

Searching Twitter + Facebook for Relevant Keywords Works Too,[object Object],Searches like “anyone know,” “need help finding,” “where can I,” etc. combined with keywords/topics will often reveal needs. Once you have that content, you can tweet back ,[object Object]

Finding + Curating Contributions from Experts Can Be a Huge Traffic/Link Draw,[object Object],Not many people are doing this yet, but it’s an awesome way to get roundups and content that others (especially those you’ve curated) are likely to share.,[object Object]

Top X Lists of Influencers in a Space is Like Cheating for Link/Social Sharing Acquisitions,[object Object],Enterpreneur magazine online does a segment on “Five to Follow” in dozens of topical areas - http://www.entrepreneur.com/blog/fivetofollow/. Naturally, they get tons of tweets + traffic.,[object Object]

Timing Matters w/ Topical Content. Social is the Best Way to Stay Ahead of the Crowds.,[object Object],When I want to find good stuff to tweet (and earn more follows/RTs), I click “New.” I find something good almost every time.,[object Object],I like http://news.ycombinator.com because it’s relevant to stuff I do, but you can find news sources + social sites in virtually every field (or follow key Twitter accounts in those).,[object Object]

Raw Curation of Top Sources in an Industry Can Quickly Generate 1000s of Followers,[object Object],Note the short, punchy, well written (but many times rewritten) headlines used before the link, followed by relevant hashtags.,[object Object],An easy place to start for inspiration is http://popurls.com – you want to find those types of aggregators in your niche (often, “most read” lists from news/content sites work very well),[object Object]

Share Your Content with an Audience Likely to Spread it,[object Object]

Use Bit.ly or Goo.gl to Measure + Test Your CTR and Ability to Earn Retweets/Shares,[object Object],My shorter tweets have higher CTR,[object Object],I wrote a post about how to do this here - http://www.seomoz.org/blog/calculating-and-improving-your-twitter-clickthroughrate,[object Object]

Ask for the Action at the Right Time,,[object Object],in the Right Place,[object Object],This box with the link + Facebook like button drops down using CSS once you reach the end of the article, making it impossible to miss. Brilliant!,[object Object],Check this feature out in action on http://blog.okcupid.com/ (OKCupid’s blog is brilliant, BTW),[object Object]

Be generous. Retweet, share, link to and spread the content of others.,[object Object],These retweets help spread the message, but the original tweeter will rarely see them.,[object Object],This retweet gets seen in @ replies and search.,[object Object],It also helps to separately reply and comment on the tweet/link or even ask a smart question to help build engagement and awareness as you’re being generous.,[object Object]

Build a private, industry group for content sharing + feedback,[object Object],A tool like Mailchimp (http://www.mailchimp.com) can be very good for this, and the first 2,000 subscribers to a list are free.,[object Object]

Build Relationships with the Right Influencers,[object Object]

Find influencers using FollowerWonk,[object Object],It really is that easy to find highly followed influencers in any niche.,[object Object],Line of text,[object Object]

Use Lanyrd to Attend the Right Events,[object Object],Anyone who attends or speaks at events as part of their marketing role needs to start using http://lanyrd.com. It’s amazing how easy it makes it to find events that have the right audience.,[object Object]

Send Personal LinkedIn/FB/Twitter Requests,[object Object],There’s a very high chance the contact will see this message, click through and share it (if they like it),[object Object],The same thing works on LinkedIn, DMs through Twitter and… even email!,[object Object]

Take Photos. Upload to Facebook + Flickr. Tag. Repeat.,[object Object],This not only gets these people to your pages, but if you have a company profile page on Facebook, it gets them “liking” your page, too ,[object Object]

Testimonials Build Lasting Relationships,[object Object],Giving a testimonial or posting one is a fantastic way to build a shared marketing relationship. Both parties feel invested in one another.,[object Object],BTW – http://trunk.ly is a genius tool that everyone doing social media should be using.,[object Object]

Acquire Direct Links andCo-Citation References,[object Object]

You Should Have a Profile on Every One of these Social Sites (and probably at least a dozen more),[object Object],Facebook Company Page,[object Object],SlideShare Profile,[object Object],Google Profile,[object Object],Twitter Profile,[object Object],Crunchbase Page,[object Object],Reddit Account,[object Object],LinkedIn Company Page,[object Object],Quora Profile,[object Object],StumbleUpon Account,[object Object],YouTube Account,[object Object],About.me Page,[object Object],StackExchange Account,[object Object],Crunchbase Page,[object Object],Scribd Profile,[object Object],Wikipedia Profile,[object Object],This is my top list of social sites to register with, but there’s likely more that are relevant to your niche.,[object Object]

Follow this Formula with Each Social Site:,[object Object],Step #1: Setup,[object Object],Build your profile out completely. Connect w/ friends + content on the site.,[object Object],Step #2: Contribute,[object Object],Contribute 2-5 hours of time participating in the community, sharing content, etc.,[object Object],Step #3: Measure,[object Object],Use your web analytics to track primary + second-order impact,[object Object],Step #4: Repeat,[object Object],Throw out low ROI projects; repeat high ROI ones.,[object Object]

Share Good Content EVERYWHERE!,[object Object],13,308 views for a deck I initially presented to only 300 people!,[object Object],I often upload decks to Slideshare, Tweet to them (which connect to my FB and LinkedIn updates, too), then embed them on the blog and link to them in Quora answers or blog comments.,[object Object]

Make Your Profiles + Social Content Useful for Search Engine Co-Citation,[object Object],I use words/phrases that I want connected with my name through Google search (and do the same with “SEOmoz” and “SEO Software”,[object Object],BTW – If you haven’t filled out your https://profiles.google.com yet, you should!,[object Object]

Double+Triple Share Content. To Make it More Unique, Share Links to SERPs or Different Locations,[object Object],Tweeting links to a Google SERP also increases branded search volume and CTR on your listing ,[object Object]

Use Your Profile/Bio to Get Great Anchor Text to the Right URLs,[object Object],One Bio to rule them all! I recommend changing this up every 6-9 months to be fresh and get more variance in your link profile.,[object Object]

Conduct Indirect Brand Building, Leading to Positive, 2nd-Order Effects,[object Object]

Content Advertising on Social/Content Sites Works Wonders.,[object Object],Smart advertising from Microsoft,[object Object],Via http://techmeme.com,[object Object]

Blog Commenting + Answer Posting Accrues Social Karma,[object Object],Via http://www.seomoz.org/blog/recommendations-blog-commenting-marketing-strategy,[object Object]

When Possible, Own + Brand Your Social Channels Visually,[object Object],Via http://www.facebook.com/redbull,[object Object]

Don’t Forget Reddit; It’s the New Digg,[object Object],http://www.subreddits.org/ is a good resource for this,[object Object]

Be “Authentic” = OK Advice.,[object Object],Be “The Best Part of Yourself” = Better.,[object Object]

Misusing/Abusing Social is a Terrible Idea.,[object Object]

Black Hat SEO Gets You Banned. Black Hat Social Costs You Friends.,[object Object]

Q+A,[object Object],Download at http://bit.ly/socialseosydney,[object Object],You can now try SEOmoz PRO Free!,[object Object],http://www.seomoz.org/freetrial,[object Object],Rand on the Web,[object Object],[object Object]

Social Media Marketing for SEO + Links

Social Media Marketing for SEO + Links

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Social Media Marketing for SEO + Links