Search + Social: Webit Expo by Rand Fishkin
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Search + Social: Webit Expo by Rand Fishkin

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Rand Fishkin's presentation for Webit Expo 2010 in Sofia.

Rand Fishkin's presentation for Webit Expo 2010 in Sofia.

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Transcript

  • 1. Search + Social:10 Actions to Get More Value from your Organic Marketing Tomorrow.
    Rand Fishkin, CEO & Co-founder, SEOmoz
    Webit Expo, Sofia, Bulgaria; October 2010
  • 2. Criteria for this Presentation
    Every Action I Recommend MUST:
    • Be usable and valuable to your business tomorrow
    • 3. Help to drive more search and/or social visits
    • 4. Be Presentable in 200 seconds or less
  • Action #1:Earn Links Google Will Always Want to Count
  • 5. Etsy: Self-Promotion = Links & Rankings
    Every seller wants to promote their “store”, and thus, links to Etsy
  • 6. Anyone who embeds the video, links back to our site
  • 7. Action #2:Build Content that Will Be Shared
  • 8. Data earns links; opinions… not so much
    http://blog.okcupid.com/index.php/your-looks-and-online-dating/
  • 9. Nearly Every Site on This List Links to It:
    http://techmeme.com/lb
  • 10. Action #3:Get More ReTweets
  • 11.
  • 12.
  • 13.
  • 14. http://danzarrella.com/science-of-retweets.pdf
  • 15. Action #4:Grow Your Site’s User-Generated Content
  • 16. Build a Following First; Then a Community
  • 17. Make Participation as Frictionless as Possible
    Makes it SUPER EASY to participate in their community
  • 18. Reward Users Who Participate
    Users LOVE Badges!
  • 19. Action #5:Engage the Right “Tweeters”
  • 20. Twitter is (almost certainly) influencing (at least some) rankings
    Lots of tweets, virtually no links, but remarkable rankings
  • 21. Twitter can send lots of direct traffic
  • 22. You need to target the right Tweeters
    http://twitaholic.com/top100/followers/
  • 23. The Ones Who Send Real Traffic
    http://mashable.com/2009/07/07/twitter-clickthrough-rate/
  • 24.
  • 25. Not the “Grade”
    Use the “Rank”
    http://twittergrader.com
  • 26. Action #6:Get Rankings in Google’s Maps/Local/Places
  • 27. Local SERPs (now “Places” in the US)
    This guy is not #1
  • 28. Find the Listing Sources + Get Them!
    http://www.seomoz.org/blog/one-dead-simple-tactic-for-better-rankings-in-google-local
  • 29. Action #7:Find Errors & Missed Opportunities on Your Site
  • 30. Google Webmaster Tools
    http://www.google.com/webmasters
  • 31. SEOmoz Web App
    http://pro.seomoz.org
  • 32. Xenu Link Sleuth
    http://home.snafu.de/tilman/xenulink.html
  • 33. Action #8:Get Maximum SEO Value from Your Web Content
  • 34. Many Domains vs. One Domain
    VS.
  • 35. www.site.com/content
    Better
    content.site.com/
    sitecontent.com/
    Worse
  • 36. Action #9:Make Every Visitor More Valuable
  • 37. Simple Explanations w/ Help on Hover
  • 38. Clear differentiation
  • 39. Obvious Free Trial
  • 40. Re-assurance in purchase process
  • 41. AJAX load of payment inputs
  • 42. Action #10:Take Advantage of Real-Time Search + Social
  • 43. Google & Bing Use Twitter’s API
  • 44. Don’t Just Pick Any Topic
    http://popurls.com
    Choose Something that’s Hot Now!
  • 45. Download: http://seomz.me/webitrand
    Rand Fishkin, CEO & Co-Founder, SEOmoz
    • Twitter: @randfish
    • 46. Blog: www.seomoz.org/blog
    • 47. Email: rand@seomoz.org