Search + Social: Webit Expo by Rand Fishkin
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Search + Social: Webit Expo by Rand Fishkin

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Rand Fishkin's presentation for Webit Expo 2010 in Sofia.

Rand Fishkin's presentation for Webit Expo 2010 in Sofia.

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Search + Social: Webit Expo by Rand Fishkin Search + Social: Webit Expo by Rand Fishkin Presentation Transcript

  • Search + Social:10 Actions to Get More Value from your Organic Marketing Tomorrow.
    Rand Fishkin, CEO & Co-founder, SEOmoz
    Webit Expo, Sofia, Bulgaria; October 2010
  • Criteria for this Presentation
    Every Action I Recommend MUST:
    • Be usable and valuable to your business tomorrow
    • Help to drive more search and/or social visits
    • Be Presentable in 200 seconds or less
  • Action #1:Earn Links Google Will Always Want to Count
  • Etsy: Self-Promotion = Links & Rankings
    Every seller wants to promote their “store”, and thus, links to Etsy
  • Anyone who embeds the video, links back to our site
  • Action #2:Build Content that Will Be Shared
  • Data earns links; opinions… not so much
    http://blog.okcupid.com/index.php/your-looks-and-online-dating/
  • Nearly Every Site on This List Links to It:
    http://techmeme.com/lb
  • Action #3:Get More ReTweets
  • http://danzarrella.com/science-of-retweets.pdf
  • Action #4:Grow Your Site’s User-Generated Content
  • Build a Following First; Then a Community
  • Make Participation as Frictionless as Possible
    Makes it SUPER EASY to participate in their community
  • Reward Users Who Participate
    Users LOVE Badges!
  • Action #5:Engage the Right “Tweeters”
  • Twitter is (almost certainly) influencing (at least some) rankings
    Lots of tweets, virtually no links, but remarkable rankings
  • Twitter can send lots of direct traffic
  • You need to target the right Tweeters
    http://twitaholic.com/top100/followers/
  • The Ones Who Send Real Traffic
    http://mashable.com/2009/07/07/twitter-clickthrough-rate/
  • Not the “Grade”
    Use the “Rank”
    http://twittergrader.com
  • Action #6:Get Rankings in Google’s Maps/Local/Places
  • Local SERPs (now “Places” in the US)
    This guy is not #1
  • Find the Listing Sources + Get Them!
    http://www.seomoz.org/blog/one-dead-simple-tactic-for-better-rankings-in-google-local
  • Action #7:Find Errors & Missed Opportunities on Your Site
  • Google Webmaster Tools
    http://www.google.com/webmasters
  • SEOmoz Web App
    http://pro.seomoz.org
  • Xenu Link Sleuth
    http://home.snafu.de/tilman/xenulink.html
  • Action #8:Get Maximum SEO Value from Your Web Content
  • Many Domains vs. One Domain
    VS.
  • www.site.com/content
    Better
    content.site.com/
    sitecontent.com/
    Worse
  • Action #9:Make Every Visitor More Valuable
  • Simple Explanations w/ Help on Hover
  • Clear differentiation
  • Obvious Free Trial
  • Re-assurance in purchase process
  • AJAX load of payment inputs
  • Action #10:Take Advantage of Real-Time Search + Social
  • Google & Bing Use Twitter’s API
  • Don’t Just Pick Any Topic
    http://popurls.com
    Choose Something that’s Hot Now!
  • Download: http://seomz.me/webitrand
    Rand Fishkin, CEO & Co-Founder, SEOmoz
    • Twitter: @randfish
    • Blog: www.seomoz.org/blog
    • Email: rand@seomoz.org