Search + Social: Webit Expo by Rand Fishkin

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Rand Fishkin's presentation for Webit Expo 2010 in Sofia.

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Search + Social: Webit Expo by Rand Fishkin

  1. Search + Social:10 Actions to Get More Value from your Organic Marketing Tomorrow.<br />Rand Fishkin, CEO & Co-founder, SEOmoz<br />Webit Expo, Sofia, Bulgaria; October 2010<br />
  2. Criteria for this Presentation<br />Every Action I Recommend MUST:<br /><ul><li> Be usable and valuable to your business tomorrow
  3. Help to drive more search and/or social visits
  4. Be Presentable in 200 seconds or less</li></li></ul><li>Action #1:Earn Links Google Will Always Want to Count<br />
  5. Etsy: Self-Promotion = Links & Rankings<br />Every seller wants to promote their “store”, and thus, links to Etsy<br />
  6. Anyone who embeds the video, links back to our site<br />
  7. Action #2:Build Content that Will Be Shared<br />
  8. Data earns links; opinions… not so much<br />http://blog.okcupid.com/index.php/your-looks-and-online-dating/<br />
  9. Nearly Every Site on This List Links to It:<br />http://techmeme.com/lb<br />
  10. Action #3:Get More ReTweets<br />
  11. http://danzarrella.com/science-of-retweets.pdf<br />
  12. Action #4:Grow Your Site’s User-Generated Content<br />
  13. Build a Following First; Then a Community<br />
  14. Make Participation as Frictionless as Possible<br />Makes it SUPER EASY to participate in their community<br />
  15. Reward Users Who Participate<br />Users LOVE Badges!<br />
  16. Action #5:Engage the Right “Tweeters”<br />
  17. Twitter is (almost certainly) influencing (at least some) rankings<br />Lots of tweets, virtually no links, but remarkable rankings<br />
  18. Twitter can send lots of direct traffic<br />
  19. You need to target the right Tweeters<br />http://twitaholic.com/top100/followers/<br />
  20. The Ones Who Send Real Traffic<br />http://mashable.com/2009/07/07/twitter-clickthrough-rate/<br />
  21. Not the “Grade”<br />Use the “Rank”<br />http://twittergrader.com<br />
  22. Action #6:Get Rankings in Google’s Maps/Local/Places<br />
  23. Local SERPs (now “Places” in the US)<br />This guy is not #1<br />
  24. Find the Listing Sources + Get Them!<br />http://www.seomoz.org/blog/one-dead-simple-tactic-for-better-rankings-in-google-local<br />
  25. Action #7:Find Errors & Missed Opportunities on Your Site<br />
  26. Google Webmaster Tools<br />http://www.google.com/webmasters<br />
  27. SEOmoz Web App<br />http://pro.seomoz.org<br />
  28. Xenu Link Sleuth<br />http://home.snafu.de/tilman/xenulink.html<br />
  29. Action #8:Get Maximum SEO Value from Your Web Content<br />
  30. Many Domains vs. One Domain<br />VS.<br />
  31. www.site.com/content<br />Better<br />content.site.com/<br />sitecontent.com/<br />Worse<br />
  32. Action #9:Make Every Visitor More Valuable<br />
  33. Simple Explanations w/ Help on Hover<br />
  34. Clear differentiation<br />
  35. Obvious Free Trial<br />
  36. Re-assurance in purchase process<br />
  37. AJAX load of payment inputs<br />
  38. Action #10:Take Advantage of Real-Time Search + Social<br />
  39. Google & Bing Use Twitter’s API<br />
  40. Don’t Just Pick Any Topic<br />http://popurls.com<br />Choose Something that’s Hot Now!<br />
  41. Download: http://seomz.me/webitrand <br />Rand Fishkin, CEO & Co-Founder, SEOmoz<br /><ul><li> Twitter: @randfish
  42. Blog: www.seomoz.org/blog
  43. Email: rand@seomoz.org</li>

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