Search + Social: Webit Expo by Rand Fishkin

Search + Social:10 Actions to Get More Value from your Organic Marketing Tomorrow.
Rand Fishkin, CEO & Co-founder, SEOmoz
Webit Expo, Sofia, Bulgaria; October 2010

Criteria for this Presentation
Every Action I Recommend MUST:
Be usable and valuable to your business tomorrow
Help to drive more search and/or social visits
Be Presentable in 200 seconds or less

Action #1:Earn Links Google Will Always Want to Count

Etsy: Self-Promotion = Links & Rankings
Every seller wants to promote their “store”, and thus, links to Etsy

Anyone who embeds the video, links back to our site

Action #2:Build Content that Will Be Shared

Data earns links; opinions… not so much
http://blog.okcupid.com/index.php/your-looks-and-online-dating/

Nearly Every Site on This List Links to It:
http://techmeme.com/lb

Action #3:Get More ReTweets

http://danzarrella.com/science-of-retweets.pdf

Action #4:Grow Your Site’s User-Generated Content

Build a Following First; Then a Community

Make Participation as Frictionless as Possible
Makes it SUPER EASY to participate in their community

Reward Users Who Participate
Users LOVE Badges!

Action #5:Engage the Right “Tweeters”

Twitter is (almost certainly) influencing (at least some) rankings
Lots of tweets, virtually no links, but remarkable rankings

Twitter can send lots of direct traffic

You need to target the right Tweeters
http://twitaholic.com/top100/followers/

The Ones Who Send Real Traffic
http://mashable.com/2009/07/07/twitter-clickthrough-rate/

Not the “Grade”
Use the “Rank”
http://twittergrader.com

Action #6:Get Rankings in Google’s Maps/Local/Places

Local SERPs (now “Places” in the US)
This guy is not #1

Find the Listing Sources + Get Them!
http://www.seomoz.org/blog/one-dead-simple-tactic-for-better-rankings-in-google-local

Action #7:Find Errors & Missed Opportunities on Your Site

Google Webmaster Tools
http://www.google.com/webmasters

SEOmoz Web App
http://pro.seomoz.org

Xenu Link Sleuth
http://home.snafu.de/tilman/xenulink.html

Action #8:Get Maximum SEO Value from Your Web Content

Many Domains vs. One Domain
VS.

www.site.com/content
Better
content.site.com/
sitecontent.com/
Worse

Action #9:Make Every Visitor More Valuable

Simple Explanations w/ Help on Hover

Clear differentiation

Obvious Free Trial

Re-assurance in purchase process

AJAX load of payment inputs

Action #10:Take Advantage of Real-Time Search + Social

Google & Bing Use Twitter’s API

Don’t Just Pick Any Topic
http://popurls.com
Choose Something that’s Hot Now!

Download: http://seomz.me/webitrand
Rand Fishkin, CEO & Co-Founder, SEOmoz
Twitter: @randfish
Blog: www.seomoz.org/blog
Email: rand@seomoz.org

http://www.seomoz.org	8149
http://www.novavizia.com	467
http://oggin.net	455
http://www.adriana.ro	219
http://moz.com	41
http://onlinemarketingnews.org	30
http://www.google.com	25
http://translate.googleusercontent.com	25
http://www.seorie.net	11
http://www.ipotpalka.com	11
http://www.akvichop.org	8
https://www.google.com	7
http://borisloukanov.posterous.com	4
http://tut7.com	2
http://zero.superhosting.bg	2
http://inf2010.wordpress.com	2
http://webcache.googleusercontent.com	2
http://static.slidesharecdn.com	2
http://owl.english.purdue.edu	1
https://www.google.ca	1
http://anispo.com	1
http://www.google.com.tw	1
http://www.netvibes.com	1
http://www.google.ca	1
http://peermarketinggroup.com	1
http://ipotpalka.com	1
http://codingtutor.info	1
https://app.unbounce.com	1
http://blog.technetsource.com	1

Search + Social: Webit Expo by Rand Fishkin

by Rand Fishkin

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