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Search + Social: Webit Expo by Rand Fishkin
 

Search + Social: Webit Expo by Rand Fishkin

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Rand Fishkin's presentation for Webit Expo 2010 in Sofia.

Rand Fishkin's presentation for Webit Expo 2010 in Sofia.

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    Search + Social: Webit Expo by Rand Fishkin Search + Social: Webit Expo by Rand Fishkin Presentation Transcript

    • Search + Social:10 Actions to Get More Value from your Organic Marketing Tomorrow.
      Rand Fishkin, CEO & Co-founder, SEOmoz
      Webit Expo, Sofia, Bulgaria; October 2010
    • Criteria for this Presentation
      Every Action I Recommend MUST:
      • Be usable and valuable to your business tomorrow
      • Help to drive more search and/or social visits
      • Be Presentable in 200 seconds or less
    • Action #1:Earn Links Google Will Always Want to Count
    • Etsy: Self-Promotion = Links & Rankings
      Every seller wants to promote their “store”, and thus, links to Etsy
    • Anyone who embeds the video, links back to our site
    • Action #2:Build Content that Will Be Shared
    • Data earns links; opinions… not so much
      http://blog.okcupid.com/index.php/your-looks-and-online-dating/
    • Nearly Every Site on This List Links to It:
      http://techmeme.com/lb
    • Action #3:Get More ReTweets
    • http://danzarrella.com/science-of-retweets.pdf
    • Action #4:Grow Your Site’s User-Generated Content
    • Build a Following First; Then a Community
    • Make Participation as Frictionless as Possible
      Makes it SUPER EASY to participate in their community
    • Reward Users Who Participate
      Users LOVE Badges!
    • Action #5:Engage the Right “Tweeters”
    • Twitter is (almost certainly) influencing (at least some) rankings
      Lots of tweets, virtually no links, but remarkable rankings
    • Twitter can send lots of direct traffic
    • You need to target the right Tweeters
      http://twitaholic.com/top100/followers/
    • The Ones Who Send Real Traffic
      http://mashable.com/2009/07/07/twitter-clickthrough-rate/
    • Not the “Grade”
      Use the “Rank”
      http://twittergrader.com
    • Action #6:Get Rankings in Google’s Maps/Local/Places
    • Local SERPs (now “Places” in the US)
      This guy is not #1
    • Find the Listing Sources + Get Them!
      http://www.seomoz.org/blog/one-dead-simple-tactic-for-better-rankings-in-google-local
    • Action #7:Find Errors & Missed Opportunities on Your Site
    • Google Webmaster Tools
      http://www.google.com/webmasters
    • SEOmoz Web App
      http://pro.seomoz.org
    • Xenu Link Sleuth
      http://home.snafu.de/tilman/xenulink.html
    • Action #8:Get Maximum SEO Value from Your Web Content
    • Many Domains vs. One Domain
      VS.
    • www.site.com/content
      Better
      content.site.com/
      sitecontent.com/
      Worse
    • Action #9:Make Every Visitor More Valuable
    • Simple Explanations w/ Help on Hover
    • Clear differentiation
    • Obvious Free Trial
    • Re-assurance in purchase process
    • AJAX load of payment inputs
    • Action #10:Take Advantage of Real-Time Search + Social
    • Google & Bing Use Twitter’s API
    • Don’t Just Pick Any Topic
      http://popurls.com
      Choose Something that’s Hot Now!
    • Download: http://seomz.me/webitrand
      Rand Fishkin, CEO & Co-Founder, SEOmoz
      • Twitter: @randfish
      • Blog: www.seomoz.org/blog
      • Email: rand@seomoz.org