Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Valencia wwbic


Published on

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Valencia wwbic

  1. 1. Marivic Valencia <ul><ul><li>Public Relations </li></ul></ul><ul><ul><ul><li>Tech </li></ul></ul></ul><ul><ul><ul><li>Media </li></ul></ul></ul><ul><ul><ul><li>Broadcast </li></ul></ul></ul><ul><ul><ul><li>Nonprofit </li></ul></ul></ul>
  2. 2. Public Relations <ul><ul><li>Media Outreach </li></ul></ul><ul><ul><ul><li>Mainstream Media (Traditional) </li></ul></ul></ul><ul><ul><ul><ul><li>TV </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Radio </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Newspaper </li></ul></ul></ul></ul><ul><ul><ul><li>Blogger outreach </li></ul></ul></ul><ul><ul><ul><ul><li>Syndicated columnists </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Niche bloggers (e.g. ,tech, parenting) </li></ul></ul></ul></ul><ul><ul><ul><li>Investor Relations </li></ul></ul></ul><ul><ul><ul><li>Recruiting </li></ul></ul></ul>
  3. 3. Public Relations <ul><ul><li>Marketing </li></ul></ul><ul><ul><ul><li>Press Kits </li></ul></ul></ul><ul><ul><ul><li>Press Releases </li></ul></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><ul><li>Ad buys </li></ul></ul></ul><ul><ul><ul><li>Reporting </li></ul></ul></ul><ul><ul><li>Content Distribution </li></ul></ul><ul><ul><ul><li>Websites </li></ul></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Social Media </li></ul></ul></ul>
  4. 4. Tidbits Facebook added 100 million users in 9 months iPad app download 1 billion in 9 mo If Facebook were a country, 4th largest Fastest-growing segment on FB is 55-65 y/o females YouTube 2nd largest search engine in the world More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook. DAILY.
  5. 6. 4/27/2010
  6. 7. One thing at a time <ul><ul><li>Social Media </li></ul></ul><ul><ul><ul><li>Twitter basics </li></ul></ul></ul><ul><ul><ul><li>What to look for </li></ul></ul></ul><ul><ul><ul><li>How to find it </li></ul></ul></ul><ul><ul><ul><li>What to do with it </li></ul></ul></ul>
  7. 8. Twitter <ul><li>Started March 2006: real-time short messaging service that works over multiple networks and devices, 34 Employees. </li></ul><ul><ul><li>According to Twitter, 100 million users </li></ul></ul><ul><ul><li>The leading social networks, by size and traction, are: </li></ul></ul><ul><ul><li>- Facebook, 2x as large as MySpace, with 10.8% monthly growth </li></ul></ul><ul><ul><li>- LinkedIn, primarily for business </li></ul></ul><ul><ul><li>- YouTube (second largest search site) </li></ul></ul>
  8. 9. Sum Parts Twitter is part of overall marketing outreach, along with: - website, blog, social media footprint - phone - email - trade shows/conferences - speaking engagements - earned media (getting bloggers, columnists to cover your space) - analyst briefings - online reputation management
  9. 10. How to start <ul><ul><li>Step 1: Create a profile, with following elements NOT optional: </li></ul></ul><ul><ul><li>1. Real name </li></ul></ul><ul><ul><li>2. Picture </li></ul></ul><ul><ul><li>3. Link to your site (that links back to your Twitter profile) </li></ul></ul>
  10. 11. Find people <ul><ul><li>Step 2: Search who to follow, so first identify your audience(s): </li></ul></ul><ul><ul><li>- prospects (are you B2B or B2C) </li></ul></ul><ul><ul><li>- press/media (there are wikis on media on Twitter) </li></ul></ul><ul><ul><li>- investors, contributors </li></ul></ul><ul><ul><li>- politicians </li></ul></ul><ul><ul><li>- recruits </li></ul></ul><ul><ul><li>- competition </li></ul></ul><ul><ul><ul><li>1. Search by Location </li></ul></ul></ul><ul><ul><ul><li>2. Search by terms, keywords </li></ul></ul></ul><ul><ul><ul><li>3. Set up a search on yourself, your company (create RSS feed into Google Reader) </li></ul></ul></ul>
  11. 12. Lay of the Land <ul><ul><li>Step 3: Lingo: </li></ul></ul><ul><ul><li>@ a public note to one person specifically </li></ul></ul><ul><ul><li>RT Re-tweeting someone else's tweet </li></ul></ul><ul><ul><li>DM Direct Message (private message to that person only) </li></ul></ul><ul><ul><li># Hashtag for searches/indexing </li></ul></ul><ul><ul><li>Lists </li></ul></ul><ul><ul><li>Also, common IM abbreviations: </li></ul></ul><ul><ul><li>IMO In my opinion (also: IMHO In my humble opinion) </li></ul></ul><ul><ul><li>Tkx Thanks </li></ul></ul><ul><ul><li>FWIW For What It's Worth </li></ul></ul><ul><ul><li>IRL In Real Life </li></ul></ul>
  12. 13. Shortened URLs <ul><ul><li>Twitter only allows 140 characters </li></ul></ul><ul><ul><li>Use less than that, to help others Re-Tweet you without editing you </li></ul></ul><ul><ul><li>Tweetdeck and other clients automatically shorten URLs. </li></ul></ul><ul><ul><li>So this: http:// </li></ul></ul><ul><ul><li>Turns into this: </li></ul></ul><ul><ul><li>Shortened URLs are also automatically hyper-linked (clickable) so others don't need to copy/paste the URL into a separate browser to launch the site. </li></ul></ul>
  13. 14. Best Practices <ul><ul><li>Step 4: Etiquette </li></ul></ul><ul><ul><ul><li>Do not simply feed your blog/website updates </li></ul></ul></ul><ul><ul><ul><li>Don't set up auto-follow DMs. Try as much as possible to look at the profile of the person that followed you, and if they meet your criteria go ahead and follow back </li></ul></ul></ul><ul><ul><ul><li>Indicate what a link is: </li></ul></ul></ul><ul><ul><ul><ul><li>Great info on ROI: (video) [insert shortened URL] </li></ul></ul></ul></ul><ul><ul><ul><li>Thank people for Re-tweets. Can be individually or several within one Tweet </li></ul></ul></ul><ul><ul><ul><li>Forget anonymity. People have sophisticated search tools, you don't have to omit a name or brand for a Tweet to be linked to a thread about them (positive and negative) </li></ul></ul></ul>
  14. 15. Go! <ul><ul><li>Step 5: Interact! </li></ul></ul><ul><ul><li>Ask/answer questions (even if not directed to you, these are public exchanges) </li></ul></ul><ul><ul><li>Guest blog </li></ul></ul><ul><ul><li>Meet/talk with/connect IRL </li></ul></ul><ul><ul><li>Finally: Remember that Google indexes tweets, and everything you update remains in the public domain. </li></ul></ul>
  15. 16. 4/27/2010 So... <ul><ul><li>Web presence </li></ul></ul><ul><ul><ul><li>Design (template) </li></ul></ul></ul><ul><ul><ul><li>Layout </li></ul></ul></ul><ul><ul><ul><li>SEO </li></ul></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><li>Decide on business objectives </li></ul><ul><li>Analyze current digital footprint, resources </li></ul><ul><li>Map outreach </li></ul><ul><li>Prioritize </li></ul><ul><li>Record </li></ul><ul><li>Report </li></ul><ul><li>Adjust </li></ul>Courtesy Wendy Soucie Consulting LLC
  16. 17. Tools <ul><ul><li>Suggested tools: </li></ul></ul><ul><ul><li>Twhirl </li></ul></ul><ul><ul><li>Tweetdeck </li></ul></ul><ul><ul><li>Hootsuite (for managing multiple accounts) </li></ul></ul><ul><ul><li>TwitterBerry (for Blackberry) (there are a ton for iPhones) </li></ul></ul><ul><ul><li>MrTweet (@mrtweet) (provides recommended follows based on your criteria) </li></ul></ul><ul><ul><li> (find people to follow based on location, keywords, name, etc. and find out your &quot;rank&quot;) </li></ul></ul>
  17. 18. Recommended Reading <ul><ul><li>Recommended reading/people to follow: </li></ul></ul><ul><ul><li>Jeremiah Oyang (former analyst, Forrester Research) covers social media, has amazing resources: @jowyang </li></ul></ul><ul><ul><li>Robert Scoble, formerly with Microsoft, Twitter early adopter: @scoble </li></ul></ul><ul><ul><li> Seth Godin's marketing blog </li></ul></ul><ul><ul><li>Sarah Evans, @prsarahevans (good following, really plugged into the PR/Marketing of Twitter) </li></ul></ul><ul><ul><li>All the fine folks in Madison </li></ul></ul><ul><ul><li>More Wisconsin-wide Twitterers </li></ul></ul><ul><ul><li>Media on Twitter (nationwide) </li></ul></ul><ul><ul><li>Don't forget: Find a &quot;Twitter now&quot; -type plugin to add to your browser. This helps you twitter with a single-click, and shortens the URLs. You can use standalone URL shorteners as well such as and tiny url . TwitPic is also useful for posting photos. </li></ul></ul>
  18. 19. Marivic Valencia ValenciaPR tel/txt 608.228.6518 Twitter: @techpr linkedin/in/marivicvalencia [email_address]