Digital Strategies

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Presentation at LIBA Insight 09

Presentation at LIBA Insight 09

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  • 1. Digital Strategies Rajesh Jain NetCore Solutions www.emergic.org rajesh@netcore.co.in
  • 2. Leveraging Digital Tech For Startups For Enterprises • Multi-Modal • Employees: Software – Internet – Cloud Computing / SaaS – Mobile • Customers: Relationships • SMS, Mobile Internet, Voice, – Invertising App-on-Phone – Social Networks for Real-time • Think Mobile First tracking • Multi-Monetisation (ABC) • Prospects: Acquisition – Advertisers – Awareness and Response – Businesses campaigns – Consumers – Internet, Mobile, Social 2
  • 3. Four Ideas for the Digital World Digital PubSub for Services MobWeb Operator Invertising Mirror World 3
  • 4. Idea 1. Digital Services Operators will create Telco-independent ecosystem Payment Distribution Publishing Compelling Collection (Reach) Platform Services Diverse Services to generate Rs 50 ARPU Content Digital Identity Push Connected AppStores and Presence Commerce Experiences 4
  • 5. Enrich the Mobile Experience with Connected Devices and Services • Network-dependent Device- • Wireless-enabled Network Service Combo Computers – End-to-End Solution • eReaders – Analogous to Amazon Kindle – Books and iPhone-iTunes-AppStore – Education – Become a Data MVNO – News – Target top-of-pyramid consumers • Tablets – Browsing – Generate higher ARPU • Enriched Experienced across • LBS Devices different Verticals – Tracking: People, Asset, Vehicle – Computing, Reading, – Traffic Alerts Education, Gaming, • Connected Gaming Consoles Entertainment 5
  • 6. Idea 2: PubSub for MobWeb (1) PUBLISH (to Web) (2) SUBSCRIBE Globally unique digital (3) VIEW and DISCOVERY identity (4) PUSH DELIVERY 6
  • 7. Idea 3: Invertising to build Hotlines to Customers TM-ECON TM-ECON TM-ECON Leaders this week: Leaders this week: International News: *THE COLLAPSE OF *FLYING BLIND - The tragedy of the TURNING THEIR BACKS ON THE MANUFACTURING - The financial commons meets the final frontier. WORLD - The economic meltdown crisis has created a manufacturing Space is a public common and has popularised a new term: crisis. What should governments do humanity needs to value it. Space deglobalisation. Is globalisation about it? Having bailed out the waste stays in orbit for decades, or really ending? World trade has financial system, governments are even centuries. It is time to stop so plunged. The integration of the now being called on to save industry many satellites from flying blind. world economy is in retreat on too. *** Pick up the latest copy of The almost every front. *** Visit http://m.economist.com Economist from a vendor near you *** Visit www.economist.com/print Feb 20th, 2009 Feb 21st, 2009 Feb 22nd, 2009 sms TE to 575758 to get daily updates from The Economist 7
  • 8. Invertising for Enterprises TM-IKW TM-IKW TM-IKW *Google Everywhere: As the Search *The Economic Incentives of the *The Crowded, Caffeinated Soft Giant Grows, How Much Is Too 'Store-within-a-Store' Retail Model - Drink Sector: Who Will Bubble Up to Much? - Although real-time mobile New research by the Top? - With the market for ad relevance could be viewed as a Wharton's Z. John Zhang and traditional soft drinks dominated by sign that one company has too much Kinshuk Jerath of Carnegie Mellon giants Coca-Cola and PepsiCo, power, Wharton faculty say, so far, University, looks into the alternative beverages have become a the convenience Google provides dynamics of manufacturer-run shops rapidly growing and highly profitable outweighs any apparent privacy operating under the roof of piece of the beverage industry. worries. traditional retailers. *** http://m.mytoday.com/u/389 Visit http://m.mytoday.com/u/390 http://m.mytoday.com/u/391 Sep 8th, 2009 Sep 9th, 2009 Sep 10th, 2009 sms IKW to 575758 to get daily updates from Knowledge@Wharton 8
  • 9. Invertising for Enterprises TM-FABINDIA TM-FABINDIA TM-FABINDIA TM-FABINDIA Re-vitalise your HOME and Fabindia invites you to an Fabindia exbh of FABINDIA FURNITURE - OFFICE with the new range exhibition of GARMENTS, FURNITURE & DHURRIES 14- NEW COLLECTION AT of UPHOLSTERY at Fabindia ACCESSORIES and 15 Feb 11 am - 9 pm at SUNVILLE, 9 DR. Annie store KALAGHODA 23-25 JEWELLERY 7 - 8 Feb at the CLUB PREMISES SHER-E- Besant road, Worli, Mumbai Jan. PALLI HILL store PUNJAB SOCIETY MAHAKALI 18. Ph. 989323650230 from CAVES ROAD ANDHERI EAST. 20 - 22 feb, 10am - 7pm Open to all. Jan 24th, 2009 Feb 6th, 2009 Feb 14th, 2009 Feb 20th, 2009 sms START FABMUM to 575758 to get regular updates from Fabindia 9
  • 10. Idea 4: Mirror World Points of Voter Maps Interest Database Voting Census + Contact Numbers Govt Info Lists Sales User Live Info Data Profiles Streams 10
  • 11. Summary: Digital Strategies Startups and Enterprises Four Ideas • Internet and Mobile • Digital Services Operator • Real-time and Social • PubSub for MobWeb • Push, Permission, Profile... • Invertising • …Paid! • Mirror World www.emergic.org rajesh@netcore.co.in 11