Presentation at LIBA Insight 09

1. Digital Strategies
Rajesh Jain
NetCore Solutions
www.emergic.org
rajesh@netcore.co.in

2. Leveraging Digital Tech
For Startups For Enterprises
• Multi-Modal • Employees: Software
– Internet – Cloud Computing / SaaS
– Mobile • Customers: Relationships
• SMS, Mobile Internet, Voice, – Invertising
App-on-Phone
– Social Networks for Real-time
• Think Mobile First tracking
• Multi-Monetisation (ABC) • Prospects: Acquisition
– Advertisers – Awareness and Response
– Businesses campaigns
– Consumers – Internet, Mobile, Social
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3. Four Ideas for the Digital World
Digital
PubSub for
Services
MobWeb
Operator
Invertising Mirror World
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4. Idea 1. Digital Services Operators will
create Telco-independent ecosystem
Payment Distribution Publishing Compelling
Collection (Reach) Platform Services
Diverse Services to generate Rs 50 ARPU
Content Digital Identity Push Connected
AppStores and Presence Commerce Experiences
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5. Enrich the Mobile Experience with
Connected Devices and Services
• Network-dependent Device- • Wireless-enabled Network
Service Combo Computers
– End-to-End Solution • eReaders
– Analogous to Amazon Kindle – Books
and iPhone-iTunes-AppStore – Education
– Become a Data MVNO – News
– Target top-of-pyramid
consumers
• Tablets
– Browsing
– Generate higher ARPU
• Enriched Experienced across • LBS Devices
different Verticals – Tracking: People, Asset, Vehicle
– Computing, Reading, – Traffic Alerts
Education, Gaming, • Connected Gaming Consoles
Entertainment
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6. Idea 2: PubSub for MobWeb
(1) PUBLISH (to Web)
(2) SUBSCRIBE
Globally
unique
digital (3) VIEW and DISCOVERY
identity
(4) PUSH DELIVERY
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7. Idea 3: Invertising to build
Hotlines to Customers
TM-ECON TM-ECON TM-ECON
Leaders this week: Leaders this week: International News:
*THE COLLAPSE OF *FLYING BLIND - The tragedy of the TURNING THEIR BACKS ON THE
MANUFACTURING - The financial commons meets the final frontier. WORLD - The economic meltdown
crisis has created a manufacturing Space is a public common and has popularised a new term:
crisis. What should governments do humanity needs to value it. Space deglobalisation. Is globalisation
about it? Having bailed out the waste stays in orbit for decades, or really ending? World trade has
financial system, governments are even centuries. It is time to stop so plunged. The integration of the
now being called on to save industry many satellites from flying blind. world economy is in retreat on
too. *** Pick up the latest copy of The almost every front.
*** Visit http://m.economist.com Economist from a vendor near you *** Visit www.economist.com/print
Feb 20th, 2009 Feb 21st, 2009 Feb 22nd, 2009
sms TE to 575758 to get daily updates from The Economist
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8. Invertising for Enterprises
TM-IKW TM-IKW TM-IKW
*Google Everywhere: As the Search *The Economic Incentives of the *The Crowded, Caffeinated Soft
Giant Grows, How Much Is Too 'Store-within-a-Store' Retail Model - Drink Sector: Who Will Bubble Up to
Much? - Although real-time mobile New research by the Top? - With the market for
ad relevance could be viewed as a Wharton's Z. John Zhang and traditional soft drinks dominated by
sign that one company has too much Kinshuk Jerath of Carnegie Mellon giants Coca-Cola and PepsiCo,
power, Wharton faculty say, so far, University, looks into the alternative beverages have become a
the convenience Google provides dynamics of manufacturer-run shops rapidly growing and highly profitable
outweighs any apparent privacy operating under the roof of piece of the beverage industry.
worries. traditional retailers. ***
http://m.mytoday.com/u/389 Visit http://m.mytoday.com/u/390 http://m.mytoday.com/u/391
Sep 8th, 2009 Sep 9th, 2009 Sep 10th, 2009
sms IKW to 575758 to get daily updates from Knowledge@Wharton
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9. Invertising for Enterprises
TM-FABINDIA TM-FABINDIA TM-FABINDIA TM-FABINDIA
Re-vitalise your HOME and Fabindia invites you to an Fabindia exbh of FABINDIA FURNITURE -
OFFICE with the new range exhibition of GARMENTS, FURNITURE & DHURRIES 14- NEW COLLECTION AT
of UPHOLSTERY at Fabindia ACCESSORIES and 15 Feb 11 am - 9 pm at SUNVILLE, 9 DR. Annie
store KALAGHODA 23-25 JEWELLERY 7 - 8 Feb at the CLUB PREMISES SHER-E- Besant road, Worli, Mumbai
Jan. PALLI HILL store PUNJAB SOCIETY MAHAKALI 18. Ph. 989323650230 from
CAVES ROAD ANDHERI EAST. 20 - 22 feb, 10am - 7pm
Open to all.
Jan 24th, 2009 Feb 6th, 2009 Feb 14th, 2009 Feb 20th, 2009
sms START FABMUM to 575758 to get regular updates from Fabindia
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10. Idea 4: Mirror World
Points of Voter
Maps
Interest Database
Voting Census + Contact
Numbers Govt Info Lists
Sales User Live Info
Data Profiles Streams
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11. Summary: Digital Strategies
Startups and Enterprises Four Ideas
• Internet and Mobile • Digital Services Operator
• Real-time and Social • PubSub for MobWeb
• Push, Permission, Profile... • Invertising
• …Paid! • Mirror World
www.emergic.org
rajesh@netcore.co.in
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