India Digital Media

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rajeshjain

Business Technology

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The Indian Media and Entertainment (M&E) industry has shown great progress since the last decade. The industry is on the cusp of a new era enabled by new delivery platforms, technological innovations, improved content variety and encouraging regulatory schemes. The industry in India is going through a phase of transformation with the digitization of cable networks. Television broadcasters are widening their reach in regional areas to become nationwide players.

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A comprehensive background of Henkel containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.

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The competition asked 3 things to do- 1) Tracking down metrics related to learning, reading and writing- what would be required to track down on a daily, weekly, monthly and yearly basis? 2) Gamifying that whole setup for accomplishing objectives better 3) Helping in growing a community of learners who shall be accountable for their individual and community growth I covered in detail the various aspects of- 1) Industry Overview 2) Competitor Analysis 3) TAM-SAM-SOM 4) Marketing Strategy -Social Media Strategy (YouTube) -Branding Strategy 5) Cost-Benefit Analysis

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Suitmedia is digital consulting firm, expert in integrated digital marketing and technology services. Our services: • Web design & development: PHP, ASP, Ruby, Python, HTML5, JavaScript • Mobile application development: iOS, Android, BlackBerry • Social media marketing, digital influencer activation • Digital advertising: display, search, social, video, placement Our clients: • Airline: Citilink, AirAsia • Automotive: Toyota, Kawasaki, Audi, Agung Toyota • Banking: Muamalat, BRI, Mandiri, CIMB Niaga, Citibank • Commerce: Bukalapak, HijUp, Groupon • Consumer Goods: Unilever, Procter & Gamble, Coca Cola, Pizza Hut Delivery, Nutricia, Johnson & Johnson • Conglomerates: Bakrie & Brothers • Electronics: BlackBerry, Lenovo, HP, SNexian, Motorola, Samsung • Entertainment: Republik Twitter • Finance: KSEI, KPEI, TA Finance, Trimegah, Recapital, Asuransi Bintang • Government: UKP-PPP, KKP • Infrastructure: Nusa Konstruksi Engineering • International: United Nations, European Union, ASEAN • Media: Bisnis Indonesia, Business Week, SCTV • NGO: PKPU • Oil & Gas: SKK Migas, Pertamina PHE • Retail: Matahari • Travel: AirAsiaGo, Expedia, Nebengers • Telecommunication: Bakrie Telecom Our products (startups): • BukaLapak.com : Indonesian largest e-commerce marketplace • HijUp.com : Indonesian largest moslem fashion e-commerce http://www.suitmedia.com

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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers. Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.

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