This document discusses Rajesh Jain's background as an entrepreneur and investor in India's internet and mobile space. It summarizes some of his past ventures like IndiaWorld, one of India's first internet portals, and Netcore Solutions, which provides managed mail and security services. It also discusses his current venture capital firm Emergic Venture Capital and some of the companies it has invested in like Novatium, which aimed to bring affordable computing to middle income Indian homes, and NetCore, a mobile VAS operator focused on building direct consumer reach and monetizing through various models like advertising. The guiding philosophy of Emergic Innovations is described as having bold goals, focusing on local non-consumers, with

1. Emergic
Emerging Enterprises,
Technologies and Markets
Made in India, Made for the World
Rajesh Jain
http://emergic.org

2. An Entrepreneur and Investor in
India’s Internet and Mobile space
• 1994-2000: IndiaWorld
– India’s first Internet portal; Self-funded
– Acquired by Sify in Nov 1999 for $115 million in one
of Asia’s largest Internet deals
• 1998-now: Netcore Solutions
– Managed Mail & Security Services for Enterprises
– Mobile Data Services for Consumers & Enterprises
• 2005-now: Emergic Venture Capital
– Investments in creating India’s Digital Infrastructure 2

3. Novatium’s Goal: Bring Computing and
Internet Home for Middle India
• 50 million Middle Income Homes
• 8 million Home PCs
• 5 million Broadband Connections
• 30 million Cybercafe Visitors
Reduce Cost and Complexity
Simultaneously for Mass-Market
3

4. Novatium used ‘Thin’ Computing
to achieve Simplicity and Affordability
Zero-maintenance
Low-Power
Local Printer
USB Devices
Webcam
Multimedia
TV Output
Server Sync
Windows and
$100 one-time for Computer Linux Apps
$10 per month for Service 4

5. Novatium focus is now on
Mass Reach and Multi-Monetisation
Indian Homes Computing VAS
• Telcos • Mass Ads
• Local Providers • Targeted Ads
• Retail • Subscriptions
Beyond – Content
• SMEs – Applications
• Education • Commerce
• Rural • Additional Access
5

6. NetCore used SMS Subscriptions to
build Audience and Monetisation
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7. Media on Mobile Multi-Monetisation
• 3.8 million subscribers • Ads and Leads
• 11 million subscriptions • Paid Channels
• 13 million SMS daily • Email2SMS
• 150+ advrtsrs; 250+ cmpgns • Invertising
3
Subscribers in Millions
2
1
0
1 3 5 7 9 11 13 15 17
Time in Months
7

8. NetCore is building a
Mobile VAS Operator
Direct-to-Consumer Reach and Right-of-Way
Multi-Monetisation Model and Cash Balance
Owned SMS Infrastructure at Operators
Data MVNO with Airtime Monetisation
8

9. The Guiding Philosophy
of Emergic Innovations
Bold and Focus on Local
Ambitious Non-
Goals Consumers
Limited
Simpler and
Legacy helps
Cheaper
Leapfrog
Made in India, Made for the World
http://emergic.org 9