Cloud services will make ‘video everywhere’ a reality.
EPG and content discovery will move to the second screen.
Longtail metadata creation and curation will become a brand necessity.
Linear TV will not die - it will become social, participative and curated…
Second screen engagement will drive curated experiences and new monetisation models.
Digital In A Downturn Broadcast Asia2009 Finasfstine
End of days for TV? Following an opportunity to particpate in BroadcastAsia last week here in Singapore, I took a gander on making a few predictions on what was in store for Asia given trends in television and the onset of online, interactive alternatives:
1) Asia will leverage its broadband roll-out in order to be among the world’s first in delivering new video-telecom, e-government, and energy-management services
2) A new breed of interactive programming that combines gaming with television-style drama will dominate the Korean and Japanese entertainment landscape
3) China will struggle with these changes; intermittently clamping down then opening up, before the real revolution in digital media takes off
4) Indian software developers will unfurl new concepts in virtual (re: “cloud”) computing that lead to server and network optimization and higher levels of operational efficiency
5) Asian broadcast & cable operators will be vying for a place alongside the telecommunications’ companies who start offering bundled voice, broadband and interactive entertainment services
The Future of Business in a connected world (FPA Boston Presentation)Gerd Leonhard
This is an edited version of my talk on The Future of Business in a networked Society, for the Financial Planning Association, in Boston (March 3, 2010).
Digital In A Downturn Broadcast Asia2009 Finasfstine
End of days for TV? Following an opportunity to particpate in BroadcastAsia last week here in Singapore, I took a gander on making a few predictions on what was in store for Asia given trends in television and the onset of online, interactive alternatives:
1) Asia will leverage its broadband roll-out in order to be among the world’s first in delivering new video-telecom, e-government, and energy-management services
2) A new breed of interactive programming that combines gaming with television-style drama will dominate the Korean and Japanese entertainment landscape
3) China will struggle with these changes; intermittently clamping down then opening up, before the real revolution in digital media takes off
4) Indian software developers will unfurl new concepts in virtual (re: “cloud”) computing that lead to server and network optimization and higher levels of operational efficiency
5) Asian broadcast & cable operators will be vying for a place alongside the telecommunications’ companies who start offering bundled voice, broadband and interactive entertainment services
The Future of Business in a connected world (FPA Boston Presentation)Gerd Leonhard
This is an edited version of my talk on The Future of Business in a networked Society, for the Financial Planning Association, in Boston (March 3, 2010).
Issues in the industry is a huge aspect of media that must be known to all who work in it. My powerpoint includes aspects such as rating wars, technologies and regulatory bodies. Audience effect theories are also explained and applied.
Monetizing Music in a connected society (Berklee alumni event in Nashville)Gerd Leonhard
The complete 90-page PDF of my presentatio on how to monetize music online (ie. make money with it:)... covering a slew of related topics such as marketing, promotion, social media, facebook commerce, branding, copyright, licensing etc... video to follow soon. enjoy
Millward Brown ve Dynamic Logic tarafından hazırlanan “2012’ye 12: 2012 İçin 12 Dijital Öngörü” raporunu ekte bulabilirsiniz.
Bu raporda Millward Brown dijital medyanın trendlerinden bahsediyor. Rapora göre 2012’da dijital arenada bizi bekleyen trendler:
1. Gamification / “Oyunlaştırma” : Etkileşimi ve etkiyi artırmak için oyun dinamiklerini oyun dışına taşımak
2. Mobil Cüzdan : 2012 mobil ödeme devri
3. Sanal Birliktelik : TV ve sosyal medyanın birliği
4. Online Video : Sadece YouTube ve İzlesene değil, aynı zamanda Apple TV, Google TV, Tivibu...
5. Mobil Pazarlama : Mobil pazarlama daha sosyal ve daha lokal olacak
6. Uygulamalar : Uygulama (aplikasyon) deliliği artarak devam edecek. Sadece mobilde değil, TV’de de uygulamalar olacak
7. Sosyal Alışveriş : Sosyal ağlarda oluşturulan topluluklara satış yapmak
8. Social Graph / “Sosyal Grafik” : Sosyal medyada doğru metrikleri kullanarak ölçüm yapmak ve tüketici içgörülerini anlamak
9. İçerik Paylaşımındaki Regülasyon : Paylaşılan içeriklerin değeri artarken, paylaşım regülasyonları oluşacak. İçeriklere ücretsiz ulaşabilmek adına tüketicilerden kendilerine ait dijital bilgiler toplanacak ve bu bilgiler markalar tarafından kullanılabilecek
10. Kaynaktan / Platformdan Bağımsız Paylaşım : Platformdan bağımsız paylaşımın yükselişi, yani platform yerine aksiyonun ve içeriğin önemi
11. Convergence / “Yakınsama” : (Rapor Çin’den bahsediyor ancak tüm pazarlarda geçerli olan bir trend) - Sosyal mecraların yakınsaması; blogların, mikro-blogların, tüm sosyal paylaşım platformlarının zaman yönetimi açısından tek çatı altında toplanması
12. Real-time / “Gerçek Zamanlı” Online Reklam : Online reklamcılıkta gerçek zamanlı analitik değerlendirme ve yaratıcı kalibrasyonuna doğru gidiş
Trendlerin detaylarını Millward Brown’un raporunda bulabilirsiniz.
Keyifli okumalar!
Data Con LA 2018 - How is Blockchain Changing Relationships in Entertainment ...Data Con LA
How is Blockchain Changing Big Data Relationships in Entertainment by Mariana Danilovic, CEO, Hollywood Portfolio
It could be a presentation or a panel about big data issues in Entertainment that are driving adoption of blockchain platforms.
With all the talk about connected living at CES 2013, we cannot ignore the fact that the Internet is indelibly permeating all of the appliances we interact with everyday.
An example of this is the television. We have all heard of Internet-compatible connected TVs and smart TVs. Feedback-compatible Hybrid Broadband TV (HbbTV) is no different–except for the feature which allows viewers to carry out actions defined by the program they are watching at specific points.
As marketers and advertisers, we are constantly looking for better ways for our brands to engage with consumers. With broadband and Wi-Fi as widespread as ever, HbbTV could be the key to collecting feedback-based data from consumers at home.
BBDO Proximity has explored the advent and intricacies of HbbTV in the Digital Lab’s newest thought piece, Push the Button, discussing the implications for a new social TV experience as well as what the future of marketing could look like with the adoption of this technology.
To deliver on this potential, smarter media and entertainment companies are transforming business models, operations and customer experiences. (1) Innovate business models and seize digital market opportunities, (2) Differentiate the consumer experience, (3) Improve operational efficiencies.
It's the Battle of the Century, and the front line is in our living room. Billions are at stake as Media giants, Tech titans and Internet innovators revolutionise the Future of TV.
Issues in the industry is a huge aspect of media that must be known to all who work in it. My powerpoint includes aspects such as rating wars, technologies and regulatory bodies. Audience effect theories are also explained and applied.
Monetizing Music in a connected society (Berklee alumni event in Nashville)Gerd Leonhard
The complete 90-page PDF of my presentatio on how to monetize music online (ie. make money with it:)... covering a slew of related topics such as marketing, promotion, social media, facebook commerce, branding, copyright, licensing etc... video to follow soon. enjoy
Millward Brown ve Dynamic Logic tarafından hazırlanan “2012’ye 12: 2012 İçin 12 Dijital Öngörü” raporunu ekte bulabilirsiniz.
Bu raporda Millward Brown dijital medyanın trendlerinden bahsediyor. Rapora göre 2012’da dijital arenada bizi bekleyen trendler:
1. Gamification / “Oyunlaştırma” : Etkileşimi ve etkiyi artırmak için oyun dinamiklerini oyun dışına taşımak
2. Mobil Cüzdan : 2012 mobil ödeme devri
3. Sanal Birliktelik : TV ve sosyal medyanın birliği
4. Online Video : Sadece YouTube ve İzlesene değil, aynı zamanda Apple TV, Google TV, Tivibu...
5. Mobil Pazarlama : Mobil pazarlama daha sosyal ve daha lokal olacak
6. Uygulamalar : Uygulama (aplikasyon) deliliği artarak devam edecek. Sadece mobilde değil, TV’de de uygulamalar olacak
7. Sosyal Alışveriş : Sosyal ağlarda oluşturulan topluluklara satış yapmak
8. Social Graph / “Sosyal Grafik” : Sosyal medyada doğru metrikleri kullanarak ölçüm yapmak ve tüketici içgörülerini anlamak
9. İçerik Paylaşımındaki Regülasyon : Paylaşılan içeriklerin değeri artarken, paylaşım regülasyonları oluşacak. İçeriklere ücretsiz ulaşabilmek adına tüketicilerden kendilerine ait dijital bilgiler toplanacak ve bu bilgiler markalar tarafından kullanılabilecek
10. Kaynaktan / Platformdan Bağımsız Paylaşım : Platformdan bağımsız paylaşımın yükselişi, yani platform yerine aksiyonun ve içeriğin önemi
11. Convergence / “Yakınsama” : (Rapor Çin’den bahsediyor ancak tüm pazarlarda geçerli olan bir trend) - Sosyal mecraların yakınsaması; blogların, mikro-blogların, tüm sosyal paylaşım platformlarının zaman yönetimi açısından tek çatı altında toplanması
12. Real-time / “Gerçek Zamanlı” Online Reklam : Online reklamcılıkta gerçek zamanlı analitik değerlendirme ve yaratıcı kalibrasyonuna doğru gidiş
Trendlerin detaylarını Millward Brown’un raporunda bulabilirsiniz.
Keyifli okumalar!
Data Con LA 2018 - How is Blockchain Changing Relationships in Entertainment ...Data Con LA
How is Blockchain Changing Big Data Relationships in Entertainment by Mariana Danilovic, CEO, Hollywood Portfolio
It could be a presentation or a panel about big data issues in Entertainment that are driving adoption of blockchain platforms.
With all the talk about connected living at CES 2013, we cannot ignore the fact that the Internet is indelibly permeating all of the appliances we interact with everyday.
An example of this is the television. We have all heard of Internet-compatible connected TVs and smart TVs. Feedback-compatible Hybrid Broadband TV (HbbTV) is no different–except for the feature which allows viewers to carry out actions defined by the program they are watching at specific points.
As marketers and advertisers, we are constantly looking for better ways for our brands to engage with consumers. With broadband and Wi-Fi as widespread as ever, HbbTV could be the key to collecting feedback-based data from consumers at home.
BBDO Proximity has explored the advent and intricacies of HbbTV in the Digital Lab’s newest thought piece, Push the Button, discussing the implications for a new social TV experience as well as what the future of marketing could look like with the adoption of this technology.
To deliver on this potential, smarter media and entertainment companies are transforming business models, operations and customer experiences. (1) Innovate business models and seize digital market opportunities, (2) Differentiate the consumer experience, (3) Improve operational efficiencies.
It's the Battle of the Century, and the front line is in our living room. Billions are at stake as Media giants, Tech titans and Internet innovators revolutionise the Future of TV.
The internet is coming to your TV set, along with all the targeting and interactivity of digital media. This will make true Video on Demand (VOD) a reality and potentially replace traditional TV advertising models.
Visiware leading the 2nd screen revolution - nex tv rio 1.0Frédéric Arquier
NexTV Rio 2013 presentation: Multiscreen is a revolution for TV distribution, but what about 2nd screen, this new behaviour of TV viewers who are now using multiple screens at the same time? The attention shift from TV to personal screens is a major disruption for advertisers and capturing the attention of dual screeners on their personal screen becomes a strategic challenge for the whole TV industry
The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
Convergence leads to increased competiton for traditional broadcast TV as all content now migrated to connected TV-sets. Broadcasters need strong umbrella brands and monetize more self-produced content in a 3screen environment.
Convergence leads to increased competiton for traditional broadcast TV as all content now migrated to connected TV-sets. Broadcasters need strong umbrella brands and monetize more self-produced content in a 3screen environment.
There has been much talk over the past year about the Cloud. Our Cloud Marketing booklet provides some insight into what we think will be the key implications for marketers today and tomorrow.
Hackathon Presentation to the European Union in BrusselsBlockchain News
Hackathon Presentation to European Commission DG CONNECT in Brussels by Richard Kastelein on November 26, 2013 at "How to foster ICT and web enterprises in Europe: learning from practice". The event was a think tank session to help foster ideas and feedback on the new Startup Manifesto initiative. Neelie Kroes, Vice-President of the European Commission and her team have created the manifesto for entrepreneurship & innovation to power growth in the EU.
See http://startupmanifesto.eu/
We need to do hackathons at the EU level. Here are my suggestions and presentation.
SUGGESTED RECOMMENDATION FOR FUTURE ACTIONS
Form an EU hackathon task force to utilise this new phenomenon to tackle problems and find solutions – from civic issues to entertainment, health to environment. Blend international cooperation and competition (gamification) to help facilitate innovation.
Possible marketing strategy could also include a partnership with TV production company to shoot reality show or competition-driven format around Hackathon and/or Bootcamp. Long term vision could also include a TV format similar to Eurovision Song Festival with another angle. Eurovation Startup Festival with the best hackers in Europe vying for most innovative country.
See http://www.eurovation.org/
Headlines from Appmarket.tv for Multiplatform engagement through apps at MIPTV
Case studies of second-screen innovation on smartphones and tablets, as well as connected TV.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Securing your Kubernetes cluster_ a step-by-step guide to success !
Crossmediacafe 2012 - Future of Television Presentation
1. The Second Screen – Social TV, Play-along TV,
Companion TV and Transmedia in Europe
Richard Kastelein
Managing Director – Agora Media Innovation Ltd. London, UK
UK President – Connected TV Marketing Association (CTVMA)
Publisher – www.appmarket.tv
Columnist – Association of International Broadcasting
Magazine, The Channel.
February 2012 – Hilversum, Netherlands
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
2. CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
3. Discover today’s “Game Changers” - the latest technology driven
products/services with the power to transform consumer behaviour
and the potential to disrupt the TV business as we know it today.
Print media was hit hard and the Music Industry has faced huge
disruption in the past few years.
Is TV next?
Many pundits think so - and here's a chance to meet some of the
companies that might just democratize the living room entertainment
experience.
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
4. The Storm is a‟ Coming
Shotsberger (2000) reported that though it Radio took 38 years to
reach 50 million listeners. TV took 13 years to reach 50 million
viewers.
The Internet took four Years, iPod took three years…Facebook added
100 million users in less than 9 months and iPhone applications hit
1 billion in 9 months. How long before 100 million Tablets and
Smart Phones appear in front of 100 million Smart TVs? Not as
long as you think…. 2013 most likely.
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
6. A connected world with TV
Everywhere and new gatekeepers
in the living room.
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
7. Technology Technology
disrupted every disrupted every
facet of the music facet of the print
business, challeng media
ing old models business, challengi
and creating new ng old models and
ones. creating new ones.
•News and print media discovery and consumption has
rapidly shifted from print newspapers and magazines to
•Music discovery rapidly shifted from MTV/radio to the the internet and especially social media.
internet, iTunes and especially social media.
•Traditional publishers have tried to adopt pay structure to the
•Artists adopted direct-to-fan models and cutting out the Internet with limited success.
middleman altering the value chain.
•A growing population creating content via blogs and social
•A growing population is consuming music via streaming media competing with the traditional value chain.
rather than “owning” it.
•As print newspaper and magazine, professional journalists
•As record sales decline, ticket sales have been growing. Live and have shifted to PR and professional photographers are doing
Merchandising are the new oil in the industry. more weddings.
•Labels are trying to diversify their revenue away from recorded •Traditional print publishers are trying to diversify their revenue
music, while promoters and managers are expanding into label-like away from print and moving to video and multiplatform to
models. compete with TV.
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
8. Do you think the TV Industry will not be
disrupted … or let‟s say Democratised?
Of course it will. And the stakes are huge. The
intersection of the web and linear broadcast TV is
fundamentally going to change the way TV is found
and consumed.
For fifty years, nothing much has changed. Brands buy TV time via
agencies. Broadcasters and Pay TV incumbents collect billions. Content
producers create. There‟s been no direct route between creatives and
fans in TV.
But that‟s about to change… And technology is going to drive it.
Consumers want more. Scarcity will die.
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
9. What does this mean for Third Party
Developers Migrating from the Web?
• Changes in gatekeeper roles of the living room TV mean
a new world of open SDK‟s and API‟s via CE
manufacturers such as
Samsung, Panasonic, LG, Philips, Sharp, Microsoft, Sony
and more.
• New sources of funding from Venture Capitalists looking
towards disruption of the TV industry and seeing the
global TV Ad spend of 200 Billion dollars as up for grabs.
• TV App standards and infrastructure very similar to
Apple and Google frameworks – and about 80 per cent
HTML-based code.
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
10. What does this mean for
Independent content producers?
• Changes in gatekeeper roles of the living room TV with
more competition via the Internet. More routes to
viewers.
•New possibilities in forming direct relationships with
brands and agencies, who are looking for alternatives to
the 30 second spot via branded content.
•New devices such as the iPad provide
similar, rich, viewing experiences to consumers both
watching streaming video and second screen applications.
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
11. What does this mean for Brands and
Agencies?
• Brands are more likely to go direct to consumer with
branded content – Red Bull has an inventory of 1000
episodes of content which is sells at MIPTV and MIPCOM.
• The 30 second spot is dead. Agencies will have to do
more than just toss propaganda at a broadcaster and
hedge on unquantifiable data from Nielson and BARB.
• Second Screen behavior on the rise will acerbate the
tradition 30-second spot structure as more people move
to multiplatform and engage on second screens during
commercials.
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
12. What does this mean for
Broadcasters and Pay TV?
• Broadcasters currently own the relationship with the
brands and they need to work to keep it.
• Broadcasters need to own the second screen. But they
are not moving fast enough to do so. Their 200 billion in
global ad spend is up for grabs. Who wants it?
• They need to operate with more agility and cross
department. Silos don‟t work in a multiplatform
engagement world.
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
13. Currently: What is happening
We believe that the new value chain emerging in TV, will share much in common with the retail
value chain.
Customers
Content Production Customers Infrastructure Customers
Engagement Creation Monetisation Monetisation Remote Control
e.g. Endemol, Red Bull Data Capture Data Capture Device affinity
CE Mr. C
Creators Retailers Distributors Potato
Devices
Content Purchasing
Advertising
Commerce
Its currently a market being played out…
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
14. Creators Retailers Distributors CE Devices
Maintaining traditional economics – rights, release windows
Exploring new incremental revenue streams
Exploring opportunities to go direct to consumer
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
15. Creators Retailers Distributors CE Devices
Broadcasters are being turned into Retailers
Broadcasters traditional revenue streams are threatened
Retailing is becoming an open market
Video on Demand will be differentiated on price & brand
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
16. Creators Retailers Distributors CE Devices
Analogue being switched off
DTT development
Satellite – Set top box and standalone
Telecoms – IPTV and OTT, Hybrid
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
17. Creators Retailers Distributors CE Devices
Multiple Connected device brands
Smart and Connected TV
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
18. Connected Devices
Microsoft Sony Nintendo Apple TV Connected Blu-ray Disk
Xbox 360 Playstation3 Wii TV Player
Games Games Console Game Console Media Internet Disk Player
Console Streamer Connected Set with Internet
Connection
44.6m 41.6m 75m 250,000 since 10m shipped 5m shipped
Worldwide Worldwide Worldwide re-launch Europe Europe
Sourced from Decipher www.decipher.co.uk
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
19. Discover today’s “Game Changers” - the latest technology driven
products/services with the power to transform consumer behaviour
and the potential to disrupt the TV business as we know it today.
Print media was hit hard and the Music Industry has faced huge
disruption in the past few years.
Is TV next?
Many pundits think so - and here's a chance to meet some of the
companies that might just democratize the living room entertainment
experience.
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
20. The Reports
- 50 per cent of Tablet Owners View Both Feature-Length Movies and TV Shows on the Device
- Report: Huge Gaps in Multiplatform TV Delivery Capability by US Broadcasters
- Four in Five UK kids watch TV On Demand - BBC and CBBC iPlayers
- Study: 80 per cent of UK Teens Use Second Screen to Communicate with Friends when Watching Television
- Ericsson study shows On-Demand as next TV service and tablets as remote
- Almost Half of All British Using Social Media While Watching TV
- Study: 30 Percent of All US Households Already Have TV Connected to Internet
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21. The Timeline
2011: Connected Devices will account for 70 percent of CE Device Market Value 2011
2013: TV Applications and Widgets Market Worth over €1 Billion Euro by 2013
2014: Web-to-TV Video Content Revenue will grow by 750% to $17 billion by 2014
2014: Report: Global Connected TV Shipments to Grow 58% Annually Through 2014
2014: 47 million European Households will have Connected TV by 2014
2014: Installed “Smart TV” to Reach Over 230 Million by 2014, Says In-Stat
2015: Report: Half Billion Connected devices sold by 2015
2015: Report: Ads in Apps - €8.5 billion market by 2015
2016: Participation TV To Generate $2.9 Billion By 2016
2017: Report: Global Market for IPTV to Reach $81.2 Billion by 2017
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22. SECOND SCREEN ENGAGEMENT
There is certainly crossover
in all these different areas.
And I think the winner, the
one who wins the second
screen - whether that be
an incumbent or a
disrupter - will weave a
tapestry from all of them.
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
23. Seventy percent of tablet owners and 68 percent of smartphone
owners said they use their devices while watching television.
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
24. PLAY-ALONG TV
2 screen synchronicity – Million Pound Drop, Intuition, The Voice
Well done to the Million Pound Drop for winning the Digital Creativity awards at BAFTA, an
award that incorporated all aspects of social media, interactivity, multi-media and audience
participation.
As the show is broadcast live, viewers are encouraged to
play along online at the same time with statistics on their
performance appearing on screen during the broadcast
and being read out.
Online players receive no prize money. Hundreds of
thousands of people play on a second screen during the
live show.
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
25. PLAY-ALONG TV
2 screen synchronicity – Million Pound Drop, Intuition, The Voice
intuïtie („Intuition‟ in English) was a groundbreaking Dutch daytime gameshow in which the viewers
are the contestants. Viewers can play for free using their laptop or smartphone. The show tested
viewers‟ gut instincts with picture-based questions on people and places.
Everyone who took part in the show won prize vouchers; the number of
vouchers won was determined by the audience‟s average score. Intuïtie was
developed by Freemantle‟s Screenpop and uses Ex Machina‟s PlayToTV
platform.
http://vimeo.com/30311600
Two-screen TV show described as 'a game-changing idea'
Purpose
To create a shared experience for viewers with a two-
screen, real-time TV game that tests the intuition of the
audience.
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
26. +
THANK YOU!
We inspire, create and deliver convergent strategies
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27. +
What We Do
We inspire, create and deliver convergent strategies
CONNECTED TV AND CONSUMERS –
HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012
28. Production Companies
Broadcasters and Telco and Broadcasters
Goodchild is a multi-award
Johnson specialises in television winning independent '360'
Social and Community Product Development and showrunner and digital strategist
Delivery. Johnson's unique for TV, web, mobile and IPTV.
+
Kastelein's roots in experience helping He is a leading light in the UK's
innovative, interactive date back productise, design and deliver media industry - implementing
to his work at Interactive Chat UK's Lovefilm to Connected TV. the world's first factual
Systems in 2007 -. He founded He is a leading multi-platform interactive TV programme:
Appmarket.tv – a leading portal analyst and contractor where 'Walking With Beasts' which
for Connected TV, TV Apps, Multi- Web meets TV and has worked won him a BAFTA - he then
Who We Are
platform, Social TV and with the likes of BSkyB, BBC, HiT went on to set up BBC Factual's
Transmedia in early 2010. He Entertainment and ESPN. iTV unit. More recently he
was Winner of the 2010 Deloitte Johnson, a speaker on the headed up all of BBC Children's
Tech., Media & Telcom (TMT) international TV circuit. interactive services.
Predictions for Entrepreneurs in
and recently a Finalist at IBC's Paul Johnson | Partner Marc Goodchild| Partner
ConnectedWorld.TV Personality
of the Year Hamacher heads up the
Johnson is an expert in brand
publishing side of Agora Media
engagement planning & multi-
Group and is both Editor-in-Chief
Richard Kastelein | Partner screen consumer interactivity, inc
of Appmarket.tv site and PR
2-screen /OTT TV - strategy to
Director. A Broadcast Journalist
execution - Formerly he was the
and Field Producer at the BBC,
Business Director, Branded
she was also a former Writer and
Content at Ogilvy &
Producer at the BBC World
Mather, Commercial Director at
Service News, Discovery
Edward Cavendish, Brand &
Channel, a Television
Advertising Director - EMEA at
Producer/Director at Mentorn,
We inspire, create and deliver convergent strategies Motorola and Global Brand
and Travel Channel International.
Director at Allied - Lyons.
She was IPC writer of the year in
1990.
Keith Johnson| Partner Adriana Hamacher| Partner
Brands and Agencies Publishing
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HILVERSUM, NETHERLANDS – FEBRUARY 7, 2012