Mobile devices allow for mass personalization by reaching billions of individuals. They combine the reach of television with the interactivity of the internet in an always connected device. Emerging markets are "mobile first" as mobile profiles, push notifications with permission can help personalize messages. Technological advances like app stores, better devices, faster networks and GPS will transform how companies market and build deeper customer relationships through mobile touchpoints with control given to consumers. Mobile opens new opportunities for customer relationship monetization through purchases, upsells, cross-sells and digital services powered by mobile numbers and location-based experiences.