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Critical Path Analysis for a New Product Release

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Asia Pacific Marketing Institute
Asia Pacific Marketing Institute

Critical path analysis is a useful tool for the B2B marketer in increasing speed to market for new product releases.

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Critical Path Analysis for a New Product Release Overview
Critical Path Analysis • Identifies all the individual activities that make up a larger project. • Identifies the sequence in which activities have to be undertaken. • Identifies which activities can only taken place once other activities have been completed. • Identifies which activities can be undertaken simultaneously, thereby reducing the overall time taken to complete the whole project. • Identifies when certain resources will be needed – for example, developing a new product launch.
Critical Path Analysis for a New Product Release
You are welcome to contact Nigel Bairstow at B2B Whiteboard your source of B2B Asia / Pacific marketing advice http://www.linkedin.com/pub/nigel-bairstow/6/41b/726 http://twitter.com/#!/b2bwhiteboard

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Critical Path Analysis for a New Product Release

  • 1. Critical Path Analysis for a New Product Release Overview
  • 2. Critical Path Analysis • Identifies all the individual activities that make up a larger project. • Identifies the sequence in which activities have to be undertaken. • Identifies which activities can only taken place once other activities have been completed. • Identifies which activities can be undertaken simultaneously, thereby reducing the overall time taken to complete the whole project. • Identifies when certain resources will be needed – for example, developing a new product launch.
  • 3. Critical Path Analysis for a New Product Release
  • 4. You are welcome to contact Nigel Bairstow at B2B Whiteboard your source of B2B Asia / Pacific marketing advice http://www.linkedin.com/pub/nigel-bairstow/6/41b/726 http://twitter.com/#!/b2bwhiteboard