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Pestle (Environmental analysis) - overview

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Framework for Pestle (Environmental analysis)

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Pestle (Environmental analysis) - overview

  1. 1. PESTLE Analysis Overview
  2. 2. Company Microenvironment Suppliers Customers Distributors Competitors Macroenvironment Political/Legal Environment Technological Social Economic The Marketing Environment
  3. 3. Macro (remote) environment: PESTLE model PESTLE: Political Factors Economic Factors Socio-cultural Factors Technological Factors Legal Factors Environment Factors A framework that assists in analyzing the external (remote) environment and identifying the existing opportunities & threats
  4. 4. Environmental impact matrix: Macro (Remote) Environment Factor Impact of Factor Potential opportunity or threat Political/legal Increased legislation on product liability Mild threat (-1) Economic Recession in key overseas markets Major threat (-4) Technological Little innovation likely from competitors Neutral impact (0) Socio-cultural Increased awareness of environmental protection issues Significant opportunity (+5)
  5. 5. Framework for PESTEL Analysis
  6. 6. You are welcome to contact Nigel Bairstow at B2B Whiteboard, your source of B2B Asia / Pacific marketing advice http://www.linkedin.com/pub/nigel-bairstow/6/41b/726 Visit and join: www.b2bwhiteboard.com http://twitter.com/#!/b2bwhiteboard
  7. 7. You are welcome to contact Nigel Bairstow at B2B Whiteboard, your source of B2B Asia / Pacific marketing advice http://www.linkedin.com/pub/nigel-bairstow/6/41b/726 Visit and join: www.b2bwhiteboard.com http://twitter.com/#!/b2bwhiteboard

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