Neuromarketing Overview
Neuromarketing defined <ul><li>It is  the process of using brain scanning techniques typically paired with eye tracking to...
Significance of Neuromarketing  <ul><li>It has the potential to be the standard for testing everything (commercials, print...
Research Techniques <ul><li>  (FMRI) Functional magnetic resonance imaging to measure changes in activity in parts of the ...
Criticisms <ul><li>Invasive technology </li></ul><ul><li>gimmicky attempts by advertisers to find non-traditional approach...
Brain Influence <ul><li>If you enjoy Neuromarketing, you ’ ll love  Brainfluence: 100 Ways to Persuade and Convince Consum...
<ul><li>You are welcome to contact Nigel Bairstow at B2B Whiteboard your source of B2B Asia / Pacific marketing advice </l...
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Neuromarketing

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The neuromarketing concept was developed by psychologists at Harvard University in 1990. The technology is based on a model whereby the major thinking part of human activity (over 90%) including emotion proceeds in subconscious area that is below the levels of controlled awareness. For this reason the perception technologists of the market are very tempted to learn the techniques of effective manipulation of the subconscious brain activity.

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Neuromarketing

  1. 1. Neuromarketing Overview
  2. 2. Neuromarketing defined <ul><li>It is the process of using brain scanning techniques typically paired with eye tracking to test the “neurological effectiveness” of commercials, print campaigns, or logos. </li></ul>
  3. 3. Significance of Neuromarketing <ul><li>It has the potential to be the standard for testing everything (commercials, print ads, websites, iPhone apps) within 5 years. </li></ul>
  4. 4. Research Techniques <ul><li>  (FMRI) Functional magnetic resonance imaging to measure changes in activity in parts of the brain, </li></ul><ul><li>  (EEG) and electroencephalography </li></ul><ul><li>(SST) Steady state topography to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state </li></ul><ul><li>(HR) heart rate,(RR) respiratory rate, (GSR) galvanic skin response to learn why consumers make the decisions they do, and what part of the brain is telling them to do it. </li></ul>
  5. 5. Criticisms <ul><li>Invasive technology </li></ul><ul><li>gimmicky attempts by advertisers to find non-traditional approaches toward gathering consumer opinion.  </li></ul>
  6. 6. Brain Influence <ul><li>If you enjoy Neuromarketing, you ’ ll love  Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing ! </li></ul><ul><li>  Roger Dooley has compiled 100 actionable techniques to build your brand, win new customers, and close more sales – it ’ s a mix of the all-time best ideas from here plus new material.   </li></ul>
  7. 7. <ul><li>You are welcome to contact Nigel Bairstow at B2B Whiteboard your source of B2B Asia / Pacific marketing advice </li></ul><ul><li>http://www.linkedin.com/pub/nigel-bairstow/6/41b/726 </li></ul><ul><li>http://www.b2b.whiteboard.com </li></ul>http://twitter.com/#!/b2bwhiteboard

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