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Emotions in Marketing


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Emotions are powerful triggers in advertising to prompt consumer response.

Emotions in Marketing

  1. 1. Emotions in Marketing Overview
  2. 2. Consumer Emotions defined <ul><li>Emotions are bodily changes, together with mental change, influencing one ’ s decisions, sometimes out of the normal pattern for the individual, used particularly in reference to buying behavior. </li></ul>
  3. 3. Emotions are about <ul><li>I am laughing, I am crying, I am enjoying, I am sad, I am upset, I am interesting, I am looking, I am hearing, I am speaking, I am showing, I am..,,,,, Feeling, Love, Anger, Fear, Disgust </li></ul>
  4. 4. What are Emotions? <ul><li>We all experience hundreds of emotions and there are no words to explain all of them </li></ul>Source :
  5. 5. Exhibit 1.0 Eight Families of Emotions Source: Goleman, D. (1998). Working with emotional intelligence. New York: Bantam Books
  6. 6. <ul><li>Emotional triggers can be used to evoke feelings among your target audience and move them to action through your marketing messages.  </li></ul>
  7. 7. Emotion of Fear
  8. 8. Emotion of Anger
  9. 9. Emotion of Love
  10. 10. Emotion of Enjoyment
  11. 11. Emotion of Suprise
  12. 12. <ul><li>You are welcome to contact Nigel Bairstow at B2B Whiteboard your source of B2B Asia / Pacific marketing advice </li></ul><ul><li> </li></ul>http://