2. Business Model Canvas
• Osterwalder's work propose a single reference
model, called business model canvas based on
the similarities of a wide range of business model
conceptualizations. It is a popular used
frameworks for describing the elements of
business models.
• With this business model design template, an
enterprise can easily describe their business
model. Aspects of the template are Infrastructure,
Offering, Customers, Finances, etc
• See Utube video for overview.
• https://www.youtube.com/watch?v=QoAOzMTLP5s
5. Key Partners Key Activities Value Proposition Customer
Relationships
Customer Segments
Key Resources Channels
Cost Structure Revenue Streams
Business Model Canvas
6. Key Partners Key Activities Value Proposition Customer
Relationships
Customer Segments
Key Resources Channels
Cost Structure Revenue Streams
What segment(s)
are we targeting?
What are the
customer needs?
What products and
services will we
offer?
What value do they
deliver to the
customer?
Through which
channels do
customers want to
be reached?
Which is most cost-
efficient?
What type of
relationship does
the customer
want?
What relationship
do we want?
How will we make money? (product sale? usage fees?....)
What is our pricing model?
What key activities
are required by our
- value
propositions?
- channels?
- revenue streams?
Who are our key
partners?
Our key suppliers?
Which key
activities do
partners perform?
What are the most important costs inherent in our
business model?
Which key resources / key activities are most expensive?
What resources
are required to
support those key
activities?
Business Model Canvas
7. You are welcome to contact Nigel Bairstow at B2B
Whiteboard, your source of B2B Asia / Pacific
marketing advice
http://www.linkedin.com/pub/nigel-bairstow/6/41b/726
Visit and join: www.b2bwhiteboard.com
http://twitter.com/#!/b2bwhiteboard
Editor's Notes
Another way to look at this model is in the context of value..
INFRASTRUCTURE – how we create value.
The second is the OFFER. It could be a product, and it could be a service – or both.
CUSTOMER section is where we deliver value.
The PROFIT EQUATION is where we capture that value.
Within these four areas are nine building blocks that describe the logic of how a company intends to make money.
Finally, there are costs associated with creating and delivering value. Some business models are cost-centrics; others less so. Business models in Tiers B and C are likely to be based on a low cost structure.
TRANSITION
Here’s a great example of how a company developed a low-cost business model to succeed in a new tier.