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1. Your company name
Brand
Marketing

2. Content
2
Brand Awareness - Introduction
Brand Awareness Steps
Brand Awareness Roadmap
Brand Awareness Campaign
Brand Awareness Metrics
Measuring Effectiveness of the Brand

3. Brand Awareness
Unaware of the brand
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Aided awareness
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Unaided awareness
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Top of mind
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Dominant
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Awareness Pyramid
Identify your brand
segment in this brand
awareness pyramid
and prepare short term
and long term
strategies to move up
in the ladder
3

4. Reward Interest
Maintain Interest
Create Interest
✓ Identify your Audience
✓ Determine your positioning
✓ Create your platforms and materials
Step 1
✓ Create content themes and
establish expertise
✓ Balance the use of different
marketing channels
Step 2
✓ Hold contests & challenges
✓ Plan campaigns & events
✓ Create a loyalty program
Step 3
Brand
Awareness
- Steps
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4

5. Steps To Build Brand Awareness Online
Facebook Ads Engagements and Clicks
Youtube Ads Clicks
Twitter Ads Engagements and Clicks
Social Posts Engagements and Clicks
Retargeting Audience Size and Impressions
LinkedIn Group Members and Engagements
Email Subscribers, opens, Clicks
Pinterest Friends and Engagements
Facebook Ads Impressions & Reach
Youtube Ads Impressions & Video Views
Twitter Ads Impressions
Search Ads Sales, Revenue, Profit
Email Blasts Sales, Revenue, Profit
Landing Page Optimization Conversion Rate
Search Ads Sales, Revenue, Profit
Repeat
Visibility &
Engagement
Awareness
Sales
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Channel Key Metrics
5

6. Brand Awareness Roadmap (Layout)
Choose a Brand
name, logo and
color
Development &
Execution of Brand
positioning strategies
Promotion of brand on
all social media
platforms
Consider the
slogan of the
Brand
Launch a brand
campaign
program
Extension of
the existing
brand
01
02
03
04
05
06
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This slide gives a layout
of the timeline of a
Brand, you can alter it as
per your requirements
6

7. Campaign Name
5 times the program
spend
Duration
5March- May’18 (90
days)
Key Messages
Type your text here
Objectives
Introduce the product
and generate
interested prospects
Target Audience
Type your text here
Budget
$ 250K
Expected ROI
XYZ
Components
Display Ads, Webinar
Series, Tech Summit
Goals
Multiple responses
Brand
Awareness
Campaign
7

8. Brand Awareness Metrics
How do people hear about my brand ?
Awareness
Jan 16 Feb 16 % MoM
Tweets 1,364 1,441 5.7%
Twitter Followers 928 487 -47.5%
Facebook Posts 109 167 53.3%
Facebook Fans 14,990 9,541 -36.3%
Brand Mentions 3,547 3,628 2.3%
Referring Links 1,550 445 -71.3%
New Links 1,991 855 -57.1%
Branded Search 9,944 11,718 17.8%
8

9. Awareness
Effectiveness Measurement
42.3
39.8
33
36.7
36.4
28.8
35.7
31
35.4
33
28.8
24.5
36
27.9
30.6
50's
40's
30's
20's
Total
Certainly have seen before Maybe have seen before Have never seen before
69.4
72.1
64.0
75.5
71.1
9

10. Brand Marketing Icon
10

11. Coffee Break
Let’s Have a Break, We'll Come
Back After 15 Minutes
11

12. Bar Graph
& Charts
12

13. Combo Chart
0
1
2
3
4
5
6
7
8
9
10
0
10
20
30
40
50
60
70
80
90
100
FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
GrowthRate(%)
MarketSize(RMB100
Million)
✓ Product 01 ✓ Product 02 ✓ Product 03
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
13

14. Donut Pie Chart
14
40%
30%
20%
10%
Product 02
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attention.
Product 01
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Product 04
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Product 03
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attention.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

15. Stacked Column
6 9
14 17
22 25 27 30 34
9
15
17
23
25
29
34
36
39
0
10
20
30
40
50
60
70
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09
Profit(Milliondollars)
✓ Product 01 ✓ Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
15

16. Additional
Slides
16

17. Our Mission
Vision
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Mission
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Goals
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17

18. Meet Our Team
Lilly William
Product Manager
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John Smith
Financial Manager
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Julie Hill
Marketing Manager
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18

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About Us
02
01
19

20. Comparison
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Facebook TwitterLinkedIn
70%
54%
65%
20

21. Financial
249 $
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329 $
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459 $
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599 $
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21

22. The Question I Ask Myself Like Almost
Every Day Is, ‘Am I Doing The Most
Important Thing I Could Be Doing?’
Unless I Feel Like I’m Working On The Most
Important Problem That I Can Help With,
Then I’m Not Going To Feel Good About
How I’m Spending My Time.
Mark
Zuckerberg
Quotes
22

23. Dashboard
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15%
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30%
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50%
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70%
23

24. Location
01
USA
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04
Brazil
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02
Russia
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03
Australia
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25. Target
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26. Timeline
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2014 2016
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audience's attention. 20172015
01 02 03 04
26

27. Mind Map
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01
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02
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04
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03
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28. Bulb Or
Idea
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29. ✓ This slide is 100% editable. Adapt it to your needs and capture your audience's
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Magnify
Glass 29

30. Thank
You
Address
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com
30