Uploaded byCarole Alalouf
Exaltus infographic design services
Infographics enhance information retention by leveraging visual communication, processing visuals 60,000 times faster than text. They are widely used by B2B marketers to establish credibility and simplify complex data, contributing to increased sharing on social networks. The process of creating compelling infographics involves understanding the audience, selecting a relevant topic, organizing data, and using visual elements effectively.
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- 2. WHY PRODUCE INFOGRAPHICS? Peopleremember only 20% of what they read. http://blog.wyzowl.com/power-visual-communication-infographic 2
- 3. WHY PRODUCE INFOGRAPHICS ? ofthe learning we do takes place visually. Visuals are processed 60,000× faster than text http://www.familyconnect.org/info/multidiscapacidad/learning/using-the-senses/135 http://blog.wyzowl.com/power-visual-communication-infographic More than 80%
- 4. Infographics by TheNumbers 4 62% of B2B marketers use infographics 78% of B2B buyers share infographics with colleagues sometimes or frequently Gain credibility Display your in-depth expertise in your subject matter and become a voice of authority in your space Clarify Use beautiful visuals to make complex data (such as statistics, lists and timelines) easier to digest Go viral Harness the viral power of infographics on social networks & gain huge visibility http://bit.ly/2icWEHk 2014 B2B Content Preferences Survey, Demand Gen Sources:
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- 8. Creating a CompellingInfographic The Process Know your Audience Choose a Topic Gather your Data Define your Main Points Create a Wireframe Assemble a Visual Plan Craft Visual Elements Stitch It All Together
- 9. Make key decisionsbased on your audience. KNOW YOUR AUDIENCE The Right Topic The Right Amount of Data The Right Level of Complexity The Right Look & Feel
- 10. Choose a Topic 10 Valuable& interesting to your audience Not already widely available Showcases what makes you special Your sweet spot
- 11. Create a Storylineor Wireframe • Organize the flow of the infographic into a clear storyline. • If your story isn’t flowing quite right, reorganize. • Fill any gaps with additional data points, examples or anecdotes that bolster your thesis. Try to answer the five key questions of Where, What, Who, When, and How. • Add rough renderings of charts, graphs, and other data visualization. 11 • Key point • Key pointTitle • Key point • Key pointTitle • Key point • Key pointTitle
- 12. Craft a planthat works with both your content and your style guidelines Create a Visual Plan 12 Typography Colors Image Style
- 13. Gather Visual Elements •Preserve a consistent visual style throughout your infographic • Ensure consistency by creating original images or finding free icons at these sites. 13
- 14. Stitching it AllTogether • Pull everything together with snappy headlines and descriptive text. • Use tools such as: • Canva • Piktochart • Visual.ly • Easel.ly • Adobe Illustrator • Adobe Photoshop 14
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Editor's Notes
- #2 Hi everyone, Thank you so much for giving me your time today. My name is Carole Alalouf and I am the founder and President of Exaltus. I’m going to try to keep it short and sweet for you. I find that generally the best thing I can do for people to see the value of my Slide Wizard tool is to let them see it in action. So I am going to show you how I use the tool for my own needs. Just before I start, I’d like to just get a bit of an idea of who I am talking to. So I’m just going to throw out a few questions: Are there people on the call who are in Sales? Are there people on the call who are in Marketing and Research? In your company, who produces the master decks? Who customizes them? Great. So let’s begin.