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1. Infographic Design
INFOGRAPHIC
DESIGN SERVICES
Exaltus.ca

2. WHY PRODUCE INFOGRAPHICS?
People remember
only
20%
of what they read.
http://blog.wyzowl.com/power-visual-communication-infographic
2

3. WHY PRODUCE
INFOGRAPHICS ?
of the learning
we do takes
place visually.
Visuals are processed
60,000×
faster than text
http://www.familyconnect.org/info/multidiscapacidad/learning/using-the-senses/135
http://blog.wyzowl.com/power-visual-communication-infographic
More than
80%

4. Infographics by The Numbers
4
62%
of B2B marketers
use infographics
78%
of B2B buyers
share infographics
with colleagues
sometimes or
frequently
Gain credibility
Display your in-depth
expertise in your subject
matter and become a voice
of authority in your space
Clarify
Use beautiful visuals to make
complex data (such as
statistics, lists and timelines)
easier to digest
Go viral
Harness the viral
power of infographics
on social networks &
gain huge visibility
http://bit.ly/2icWEHk
2014 B2B Content Preferences Survey, Demand Gen
Sources:

5. 5

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8. Creating a Compelling Infographic
The Process
Know your
Audience
Choose a
Topic
Gather your
Data
Define your
Main Points
Create a
Wireframe
Assemble a
Visual Plan
Craft Visual
Elements
Stitch It All
Together

9. Make key decisions based on your audience.
KNOW YOUR AUDIENCE
The Right
Topic
The Right Amount
of Data
The Right Level of
Complexity
The Right
Look & Feel

10. Choose a Topic
10
Valuable &
interesting to
your audience
Not already
widely
available
Showcases
what makes
you special
Your sweet spot

11. Create a Storyline or Wireframe
• Organize the flow of the
infographic into a clear storyline.
• If your story isn’t flowing quite
right, reorganize.
• Fill any gaps with additional data
points, examples or anecdotes that
bolster your thesis. Try to answer
the five key questions of Where,
What, Who, When, and How.
• Add rough renderings of charts,
graphs, and other data
visualization.
11
• Key point
• Key pointTitle
• Key point
• Key pointTitle
• Key point
• Key pointTitle

12. Craft a plan that works with both your content and your style guidelines
Create a Visual Plan
12
Typography
Colors
Image Style

13. Gather Visual Elements
• Preserve a consistent visual style
throughout your infographic
• Ensure consistency by creating original
images or finding free icons at these
sites.
13

14. Stitching it All Together
• Pull everything together with snappy
headlines and descriptive text.
• Use tools such as:
• Canva
• Piktochart
• Visual.ly
• Easel.ly
• Adobe Illustrator
• Adobe Photoshop
14

15. INFOGRAPHICS
LOBBY
MORE INFOGRAPHICS

16. Visit exaltus.ca/contact