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VALUE OFFERDESIRED VALUE
CREATED VALUE
TRANSFER ACTIVITY
PARTNERSHIP
CANVAS
AIM OF THE PARTNERSHIP
PARTNER WE
How will we collaborate to
connect and transfer value
with our partner?
What will be the result of the
value transfer between partners?
Think of:
Joint product/service, new resource, exclusive arrangements,
e.g. the type of assets: land, buildings, plant and machinery,
Or intangible assets: goodwill, patents, copyrights, knowledge,
matching technology protocols,
referral management
systems, content
How does our offer complement or enhance the assets
we desire from our partner?
What asset do we seek to leverage
from a partner?
What leverage do we offer
our partner?
(Whatdoesourpartnervalueinus?)(Whatisourpartnerwillingtoofferus?)
VALUE OFFER
DESIRED ASSETS
CREATED VALUE
TRANSFER ACTIVITY
VALUEOFFER
DESIREDASSETS
CREATEDVALUE
TRANSFERACTIVITY
Bart Doorneweert - partnershipcanvas.com

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The Partnership Canvas

  • 1. VALUE OFFERDESIRED VALUE CREATED VALUE TRANSFER ACTIVITY PARTNERSHIP CANVAS AIM OF THE PARTNERSHIP PARTNER WE How will we collaborate to connect and transfer value with our partner? What will be the result of the value transfer between partners? Think of: Joint product/service, new resource, exclusive arrangements, e.g. the type of assets: land, buildings, plant and machinery, Or intangible assets: goodwill, patents, copyrights, knowledge, matching technology protocols, referral management systems, content How does our offer complement or enhance the assets we desire from our partner? What asset do we seek to leverage from a partner? What leverage do we offer our partner? (Whatdoesourpartnervalueinus?)(Whatisourpartnerwillingtoofferus?) VALUE OFFER DESIRED ASSETS CREATED VALUE TRANSFER ACTIVITY VALUEOFFER DESIREDASSETS CREATEDVALUE TRANSFERACTIVITY Bart Doorneweert - partnershipcanvas.com