The Power of Infographics<br />The
Business of Visualization <br />Mark Smiciklas, Digital Strategist, IntersectionConsulting.com<br />

Infographics have emerged as one
of the most popular and shareable forms of social content.<br />Robin Richards – JESS3<br />

Same Search ~120 days ago
= 574k*<br />* http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-must-evolve/ <br />

Why?<br />

Easy to digest.<br />Credit: http://www.flickr.com/photos/will-lion/2595497078/<br
/>

Easy to share.<br />Source: http://www.flickr.com/photos/webtreatsetc/5321658646/<br
/>

They are cool..<br />Source: http://www.flickr.com/photos/7372907@N07/3428778556/<br
/>

One definition. <br />Infographics are
visual representations of information, data or knowledge that present complex information quickly and clearly.<br />Wikipedia<br />

For some it means data
visualization.<br />Source: http://www.flickr.com/photos/gdsdigital/4423754587<br />

For others it’s idea art.<br
/>Source: David Armano, darmano.typepad.com<br />

Infographic types and applications. <br
/>

Statistics<br />Applications: presenting company information,
industry research.<br />Source: http://www.flickr.com/photos/gdsdigital/4361707483/<br />

Concepts<br />Applications: illustrating thought leadership
or philosophy.<br />

Models<br />Applications: business process, service
offerings.<br />Source: David Armano, EdelmanDigital.com<br />

Cartoons<br />Applications: ideas, concepts, scenarios,
culture.<br />

Information<br />Applications: industry resources, specs,
“cheat sheets”, comparisons<br />Source: http://jess3.com/the-blog-tree/<br />

Timelines<br />Applications: evolution, progress, history,
schedules.<br />Source: http://conversations.nokia.com/2011/02/10/social-media-week-inside-nokia/?mobile<br />

Getting started. <br />

Explore new ways to inform.<br
/>Source: http://www.flickr.com/photos/iareef/4478057025/<br />

Record your thoughts.<br />Source: http://www.flickr.com/photos/47388015@N00/5546771797/<br
/>

Process and refine ideas.<br />Source:
David Armano, http://www.flickr.com/photos/7855449@N02/2780461830/<br />

Create and publish.<br />

A few things to remember.
<br /><ul><li>Keep it simple.

Tell a story.

Make sharing easy.

Your ideas > your software.

Just do it.</li></li></ul><li>Workflow example. <br
/>Visualizing the idea that a heavy investment in social media won’t solve your organizational issues.<br />

Started with the idea of
a weak foundation<br />http://www.flickr.com/photos/timparkinson/2436926028/ <br />

That morphed into a <br
/>“house of cards”<br />http://www.flickr.com/photos/peter_roberts/4457615801/<br />

Which turned into a (bad)
sketch<br />

Infographic ROI. <br />Infographics are
cool but also add business value.<br />

Brand Awareness<br />1168 tweets, 722
inbound links, 58 blog articles, 3003 offsite views<br /> Source: http://www.slideshare.net/Eloqua/infographics-in-15-minutes<br />

Signals =Conversations<br />

Improved Results<br />Source: Dave Gray,
Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeY<br />

Content creation options. <br /><ul><li>DIY.

In-house designer.

Outsource to a pro.

Partner with an art student.</li></li></ul><li>About
Mark Smiciklas<br />Mark’s background includes over 18 years in senior marketing roles, accumulating broad experience in the areas of marketing strategy, communication, business development and sales management. Blending strategic thinking with a practical approach, he teaches organizations how to leverage the dynamics of web 2.0 to achieve business objectives.<br />Mark’s service offering is framed by his core beliefs in trust creation, listening, audience analysis and stakeholder engagement. Working with B2B and B2C clients and having experienced supply-side and consumer facing situations enable him to offer unique insight.<br />An interest in the evolution of social business continues to motivate him, as does a sincere passion for teaching. Mark’s genuine love of technology and people continue to ignite ongoing learning and new thinking that aims to help individuals and organizations connect with their audiences.<br /> <br />http://www.intersectionconsulting.com<br />http://www.facebook.com/Intersection.Consulting<br />https://twitter.com/intersection1<br />http://www.flickr.com/photos/intersectionconsulting<br />

The Power of Infographics<br />The
Business of Visualization <br />Mark Smiciklas, Digital Strategist, IntersectionConsulting.com<br />