InnoVits Workshop on Business Model                February 2nd 2012Stefano Mizio
This Talk is Based On• Business Model Generation • Steve Blank Blog/materials• Alexander Osterwalder Blog        • Lean St...
We are all familiar with Business Plan
Business Plan1.   A document your investors make you write that     they don’t read2.   A useful place for you to collect ...
Product Introduction Model Concept/    Product   Alpha/Beta   Launch/Seed Round    Dev.        Test      1st Ship   The Le...
Product Introduction Model:             Two Implicit Assumptions  Customer Problem : known Concept/        Product   Alpha...
What Is a Business Model?   It describes the rationale of how an organization    creates, delivers and captures value   ...
What’s A Startup?      Search                            Execute      Scalable                            Large      Start...
Startups Model, Companies PlanThe Search for the Business Model     The Execution of the Business Model      Scalable     ...
Startups Model, Companies Plan               The Execution of the Business ModelScalable                          Large   ...
No Business Plan survives first   contact with customersSo Search for a Business Model                          Steve Blank
The Business Model:Any company can be described in       9 building blocks Customers – Offer – Infrastructure - Financial ...
CUSTOMER SEGMENTS which customers and users are you serving? which jobs do they really want to get done?
VALUE PROPOSITIONS what are you offering them? what is that  getting done for them? do they care?
CHANNELShow does each customer segment want to be reached?          through which interaction points?
CUSTOMER RELATIONSHIPSwhat relationships are you establishing with each segment?       personal? automated? acquisitive? r...
REVENUE STREAMS   what are customers really willing to pay for? how?are you generating transactional or recurring revenues?
KEY RESOURCESwhich resources underpin your business model? which                assets are essential?
KEY ACTIVITIESwhich activities do you need to perform well in your        business model? what is crucial?                ...
KEY PARTNERSwhich partners and suppliers leverage your model?           who do you need to rely on?
COST STRUCTURE what is the resulting cost structure?which key elements drive your costs?
key activities   value             customer                         proposition       relationships     key               ...
Turning Hypotheses to Facts        Test                       Test        Hypotheses:                Hypotheses:        • ...
S.MIZIO@ALUMNIMIP.ITInnovitamins on Linkedin
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Stefano Mizio innovits workshop on business model

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Innovits workshop for MBA students and entrepreneurs

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Stefano Mizio innovits workshop on business model

  1. 1. InnoVits Workshop on Business Model February 2nd 2012Stefano Mizio
  2. 2. This Talk is Based On• Business Model Generation • Steve Blank Blog/materials• Alexander Osterwalder Blog • Lean Startup
  3. 3. We are all familiar with Business Plan
  4. 4. Business Plan1. A document your investors make you write that they don’t read2. A useful place for you to collect your guesses about your business • Size of Opportunity • Customers • Channel • Demand Creation • Revenue/Expenses/Profit3. The template to look like everyone else when you do present to VC’s Steve Blank
  5. 5. Product Introduction Model Concept/ Product Alpha/Beta Launch/Seed Round Dev. Test 1st Ship The Leading Cause of Startup Death
  6. 6. Product Introduction Model: Two Implicit Assumptions Customer Problem : known Concept/ Product Alpha/Beta Launch/Seed Round Dev. Test 1st Ship Product Features : known
  7. 7. What Is a Business Model? It describes the rationale of how an organization creates, delivers and captures value A diagram that shows all the flows between your company and its customers All on a single sheet of paper * Alex Osterwalder
  8. 8. What’s A Startup? Search Execute Scalable Large Startup CompanyA Startup is a temporary organization used to search for a repeatable and scalable business model Steve Blank
  9. 9. Startups Model, Companies PlanThe Search for the Business Model The Execution of the Business Model Scalable Large Transition Startup Company- Business Model- describes “unknowns” - customer needs - feature set - business model- found by iteration
  10. 10. Startups Model, Companies Plan The Execution of the Business ModelScalable Large TransitionStartup Company Business Plan - describes “knowns” - features - customers/markets - business model
  11. 11. No Business Plan survives first contact with customersSo Search for a Business Model Steve Blank
  12. 12. The Business Model:Any company can be described in 9 building blocks Customers – Offer – Infrastructure - Financial Viability Alexander Osterwalder
  13. 13. CUSTOMER SEGMENTS which customers and users are you serving? which jobs do they really want to get done?
  14. 14. VALUE PROPOSITIONS what are you offering them? what is that getting done for them? do they care?
  15. 15. CHANNELShow does each customer segment want to be reached? through which interaction points?
  16. 16. CUSTOMER RELATIONSHIPSwhat relationships are you establishing with each segment? personal? automated? acquisitive? retentive?
  17. 17. REVENUE STREAMS what are customers really willing to pay for? how?are you generating transactional or recurring revenues?
  18. 18. KEY RESOURCESwhich resources underpin your business model? which assets are essential?
  19. 19. KEY ACTIVITIESwhich activities do you need to perform well in your business model? what is crucial? 19
  20. 20. KEY PARTNERSwhich partners and suppliers leverage your model? who do you need to rely on?
  21. 21. COST STRUCTURE what is the resulting cost structure?which key elements drive your costs?
  22. 22. key activities value customer proposition relationships key customerpartners segments cost revenuestructure key streams resources channels 22 images by JAM
  23. 23. Turning Hypotheses to Facts Test Test Hypotheses: Hypotheses: • Product • Problem • Market Type • Customer • Competition • User • Payer Test Hypotheses: • Pricing Model / Pricing
  24. 24. S.MIZIO@ALUMNIMIP.ITInnovitamins on Linkedin

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