Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

intro biz model generation 2011 0823 sz startup

1,511 views

Published on

Published in: Business
  • Be the first to comment

intro biz model generation 2011 0823 sz startup

  1. 1. Brief Introduction: Business Model Generation<br />Shenzhen Startup Meetup<br />August 23, 2011<br />1<br />
  2. 2. Sourced fromwww.businessmodelgeneration.comWritten by: Alexander Osterwalderand Yves Pigneur<br />2<br />Note: original work has been adapted under the license:http://creativecommons.org/licenses/by-sa/3.0/<br />
  3. 3. Before we start, a Business Model is not a Business Plan.What is a Business Plan?<br />A 30 page doc investors make you write, which they will not read. <br />You (founder) should write one at the appropriate time. <br />Typical format<br />Executive Summary<br />Company Overview<br />Business Environment<br />Detailed Company Description<br />Company Strategy<br />Financial Review<br />Income Statement<br />Balance Sheet<br />Cash-flow Statement<br />Action Plan<br />3<br />
  4. 4. What is a Business Model?<br />A business model describes the rationale of how an organization creates, delivers, and captures value.<br />It can be described using nine basic building blocks that show the logic of how a company intends to make money. <br />The nine blocks cover the four main areas of a business: <br />Customers<br />Offer<br />Infrastructure<br />Financial viability<br />The business model is a blueprint for a strategy to be implemented through organizational structures, processes, and systems.<br />4<br />
  5. 5. 9 Business Model Building Blocks<br />Customer Segments<br />An organization serves one or several Customer Segments.<br /> <br />Value Propositions<br />The way to it solves customer problems and satisfies customer needs.<br /> <br />Channels<br />VPs are delivered to customers through communication, distribution, and sales channels.<br /> <br />Customer Relationships<br />Customer relationships are established and maintained with each Customer Segment.<br /> <br />Revenue Streams<br />Revenue streams result from value propositions successfully offered to customers. <br /> <br />Key Resources<br />Key resources are the assets required to offer and deliver the previously described elements… <br /> <br />Key Activities<br />…by performing a number of Key Activities. <br /> <br />Key Partnerships<br />Some activities are outsourced and some resources are acquired outside the enterprise. <br /> <br />Cost Structure<br />The business model elements result in the cost structure.<br />5<br />
  6. 6. Deeper Dive into the 9 Building Blocks<br />6<br /><slides omitted><br />
  7. 7. 7<br />The Business Model Canvas<br />
  8. 8. 8<br />Example: Skype (Uses a “freemium” model)<br />Let’s look at this closer. It’s a voice calling services company with the operating economics of a s/w company. No telco infrastructure.<br />
  9. 9. We’ve just scratched the surface<br />Patterns of Business Models<br />Unbundling Business Models<br />The Long Tail<br />Multi-sided Platforms<br />Freemium models<br />Open Business Models<br />Design Techniques<br />Customer Insights<br />Ideation<br />Visual Thinking<br />Prototyping<br />Storytelling<br />Scenarios<br />Strategy<br />Business Model Environment<br />Evaluating Business Models<br />Blue Ocean Strategy<br />Managing Multiple Business Models<br />Process<br />Business Models Design Process<br />9<br />Other Topics Beyond Business Models<br />Writing Your Business Plan<br />Sources of Funding<br />How to Pitch to Investors<br />What Investors are looking for<br />Lean Development<br />Corporate Identity<br />The Customer Development Process (S Blank’s The 4 Steps)<br />Customer Discovery<br />Customer Validation<br />Customer Creation<br />Company Building<br />Exits (Exit fast and exit often!)<br />Much more!!<br />
  10. 10. No more slides, let’s start using the tool!<br />10<br />

×