Digital Footprints: Using the Internet to enhance your career prospects


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Presentation slides for the LSE Careers Service / LSE Centre for Learning Technology Workshop 25/01/2010. Related links:

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  • JB Introductions Delicious – no handouts Questions as we go and time for questions at the end
  • JB – In brief What Is Your Digital Footprint? Your digital footprint is everything on the Internet that’s about you. This could include your profile on Facebook or MySpace, photos that you or your friends & family have posted online, as well as anything you have ever written on discussion boards, blogs or anywhere else. Why is it important Employer’s are looking; opportunity to widen your network There are some sectors who will google you before the consider you for interview and if you are not there, they may not call you to interview eg. journalism, media, advertising, PR, marketing, public affairs etc. They are active in these arenas and so need you to be confident with social networking – you may well be their target audience. We’ll be looking at you can take advantage of your digital footprint & the pitfalls
  • JB – surveys below are old and mixed reports have come out since presentation done last February so now just say its mixed but err on side of caution and stick to quotes on slides 25% of employers are checking on candidates prior to offering them a job Charities and retail firms least likely Media, professional services and finance most likely Personnel Today, UK Rejected? (% of candidates affected) Information about them drinking or using drugs (41%) Provocative or inappropriate photographs or information (40%) Poor communication skills (29%) Hired? Background supported their qualifications for the job (48%) Great communication skills (43%) Good fit for the company’s culture (40%)
  • JB Employers are out there so you need to be there too KPMG example – they have their own YouTube channel where you can research them, contact people through Linked In. At fairs now they do not take down names but ask them to join Facebook site so beware your Facebook profile although they say they do not pay attention to drunken photos. Also on Twitter advertising open days/vacancies etc Maybe don’t need to be in both place as information repeated. Virtual Chat – they are very proud of it and if you want to ask them questions use it – they have chats on Fridays through their website that you can sign up to. They would be delighted if you used it and raises your profile with them.
  • JB
  • JB These sites can be excellent for researching firms and finding out about application/interview procedures.
  • JB This post is anonymous… but take care If you are posting on sites such as Nicube or in chat rooms/forums – watch what you write… don’t be rude about employers in the sector you are interested! Some sites have employers participating.
  • Quick mention of Search Engines to help you find blogs that are worth following
  • ML What is your footprint? Shadow footprint
  • JB Racepoint - They had just hired someone who had a blog and commented on other blogs talking about PR and technology which demonstrated an interest and understanding
  • AOL Internship Program Project Title: Music, Editorial Intern Department: Programming Requested by: Nina Vanneck, Channel Director Intern Supervisor: Rebecca Laurence, Channel Manager Project Start Date: ASAP Project Completion Date: TBC Intern Rationale: This internship will run for 6 months. Exact dates are negotiable. Successful applicants must demonstrate that they are a solid journalist, with good writing skills and sound news judgment. Second, show us they are engaged in social networks. Do they have their own blog? Twitter? Digg and Technorati profiles? Post YouTube videos? Facebook fans? How have they used their presence in social networks to advance their life — personally or professionally? Project Goals/Project Skills: AOL Music is looking for an intern who is music obsessed. Suitable candidates will be passionate about music across all genres and regularly attend gigs. The AOL Music Intern will be able to demonstrate the ability to come up with and create great editorial ideas everyday by obsessively watching Google trends, twitter and other tools. We’re looking for someone who lives and breathes social media like MySpace, Bebo, Facebook and Twitter, who enjoys researching music news stories and wants to see their articles published on AOL Music and its blogs. The AOL Music Intern will be a highly organised forward thinker, researching the latest releases from every label and pointing out those that are key for AOL Music. Candidates will be able to demonstrate a keen and observant eye for what our competitors are doing and will help us create a contact database of all key industry people. Finally, an eye for detail with the ability to QA our sites is essential. Students who already blog are a step ahead by not only engaging in social media networks, but proving their writing skills, networking and establishing a presence on the Web. The skills that today’s young people are learning through networking on Facebook and MySpace and writing personal blogs on LiveJournal or Wordpress will be instrumental in building a place in tomorrow’s workforce. It’s up to us as early adopters and evangelists to take those skills and teach interns to translate them into business-oriented experience and expertise.
  • ML How many of you have googled yourself? Show: Matt Lingard (Web) Lots as you would expect, Judith Baines (UK) less but some old stuff shows it hangs around Google Alerts – show via More… menu
  • ML 1) If in doubt don’t post! Or keep it private. If you what to keep a public profile don’t include anything that you might find embarrassing later or wouldn’t want your work colleagues, lecturers or an employer to see. Consider using a different name (e.g a nickname) for your more private social profile. Once information has been posted online it can become almost impossible to remove because of archiving and file sharing. Even if you deactivate your social networking account, the information may still be held in the system and be accessible to others. [ Demo Facebook with account Search for John Smith] 2) Clearly separate your personal and professional online profiles. 3) Keep CVs / Profiles up-to-date 4) Don’t use unsuitable email addresses / voicemail message
  • ML
  • JB Commenting - Blogs, Amazon Book reviews, Other social media (e.g. Slideshare) Blogging Forums / Chatrooms Improve your CV You can beef up CV by putting digital links on there eg. if you are into music put link to current playlist eg. lastFM; if interested in photography, link to photos on Flickr – show them your digital presence Look at your own brand ; If it is in conflict with someone else then build up your brand to differentiate from another person! E.g. Invest in your own name as a domain name, especially if you have a common name…
  • JB Using a professional social networking site Set up your profile (like an online CV) Don’t forget to consider your privacy settings Develop your network of contacts Degrees of separation Join groups for your areas of interest Communicate Ask and answer questions Tell people what you’re working on Start and contribute to discussions Share news
  • JB
  • ML Informal social networking Twitter – follow employers in your chosen sector (Networking) Matt [ Demo me & Christian Fea] Again, there are some sectors who have a very active presence in Twitter eg. journalism, media, advertising, PR, marketing, public affairs, learning technologists etc. so pays you to be there and making contacts. Example given by PR company who tweet if they need an intern. Some people have 2 accounts, like Facebook, personal profile and public profile
  • ML Commenting on blog posts and news Gary’s blog – show comments Vice President Beauty Care looking after the Global Marketing for one of our global beauty care brands. Amazon book reviews Other social Media sites e.g. Slideshare – slide example is Deutsche Bank presentation Remember that the majority of people read blogs but do not comment. Most bloggers are delighted to have somebody comment or ask a question as its lets them know that it is of interest.
  • ML / JB Blogging yourself Finalists (LSE student blog) Second example - Winner of the first ever European blogging competition ‘ Th!nk About It,’ a competition that aimed to get young people talking about the European elections Went on to blog on his placement in Oz. Blog about any topic that interests you – shows you can write and communicate or that you have opinons relevant to the industry. eg. if you like food blog about restaurants etc; if you are interested in current affairs comment; if you want to get into advertising blog about current adverts whether you think they are effective etc.
  • ML
  • ML Student made the video to get an internship at MMU – asked her what her achievement was.
  • JB Been mostly talking about how we can use online networking tools Show Katie Brunt’s profile Read her carefully worded summary which says clearly who she is and what she wants Note in particular her 52 connections, her recommendations, her links to her website (show) and Twitter profile. She has multiple presences on the web. Linked in allows her to bring it all together
  • Linked in – link to websites, blogs etc If you blog set it to tweet automatically Link Twitter to Facebook Add blogs to Facebook etc etc CV - Could put links to photographs, music lists, websites etc or add Linked in Profile if it is impressive Signature on email – add link to blogs if you have them or webpages etc etc. Business card
  • JB Mind your manners. You wouldn’t approach someone at a party and say, “go get me a job at IBM”. Working a virtual room is no different, says Liz Ryan, a columnist and author. “ People believe networking is all about going to the universe with your problems and it’s not. It’s about human connections.” So go make connections. Personalise every approach by talking about something that will be of interest to the respondent The rules. If you initiate the contact, the onus is on you to keep contributing the kind of valuable information that will build that relationship into a useful connection. “You don’t have to be right in your educated guess about what might be valuable... you just have to try. And it has to be sincere,” Be polite. It’s better to let invitations from people you don’t know languish than reject connections, Liz Ryan says. Construct your profile carefully – people will judge you on it Set networking objectives but be prepared to build relationships over time Be someone who helps others Don’t make cold contacts – build relationships around common interests and connections Decide where you stand on privacy and on the boundaries between personal and professional
  • JB
  • Digital Footprints: Using the Internet to enhance your career prospects

    1. 1. Digital Footprints : Using the Internet to enhance your career prospects Judith Baines , Careers Service Matt Lingard , Centre for Learning Technology
    2. 2. What are going to cover? <ul><li>Keeping up to date with sector news </li></ul><ul><li>Develop your online presence </li></ul><ul><li>On-line networking </li></ul>
    3. 3. Why this is important? <ul><li>Researching careers </li></ul><ul><ul><li>Peer feedback on recruitment process </li></ul></ul><ul><ul><li>Chat to employers re. recruitment process </li></ul></ul><ul><ul><li>Improve commercial awareness </li></ul></ul><ul><li>Employers look for you </li></ul><ul><li>Promoting yourself </li></ul><ul><li>Creative job hunting </li></ul>
    4. 4. KPMG UK Graduate Recruitment Company Page KPMG YouTube Channel Talk to KPMG Staff KPMG UK & more
    5. 5. Facebook Pages & Groups
    6. 6. Message Boards & Forums
    7. 7. <ul><li>“… BNP [Paribas] does has a track record of messing people up... BNP graduate recruitment is very poorly managed...” </li></ul><ul><li>“ intern” on NiCube Discussion Forum </li></ul>Watch what you write!
    8. 8. Keeping Up To Date <ul><li>Feeds & News Readers </li></ul><ul><li>Google Alerts (Email) </li></ul><ul><li>Blog Search Tools </li></ul>
    9. 10. Why? <ul><li>“… everyone’s career will also be understood by what we say through online communication such as Facebook, email and Twitter… so learn to be digitally articulate and literate…” </li></ul><ul><li>Charlie Beckett, POLIS Director, LSE </li></ul><ul><li>“ We investigate everyone who applies; if there is no on-line presence at all, we will not invite them to interview...” </li></ul><ul><li>Director of Digital Strategies, Racepoint Group UK </li></ul>
    10. 11. AOL Internship Advert <ul><li>Good writing skills and sound news judgment. </li></ul><ul><li>Candidates - do they have their own blog? Twitter? Digg and Technorati profiles? Post YouTube videos? Facebook fans? </li></ul><ul><li>How have they used their presence in social networks to advance their life — personally or professionally? </li></ul><ul><li>Someone who lives and breathes social media like MySpace, Bebo, Facebook and Twitter </li></ul>
    11. 12. First Find Your Footprint Google Yourself! Then automate it…
    12. 13. Beware your digital footprint! <ul><li>Nationale Suisse employee sacked after surfing Facebook while off sick </li></ul><ul><li>Reuters, April, 2009 </li></ul><ul><li>We won’t hold drunken pictures against you, it helps build up a picture </li></ul><ul><li>Director of Digital Strategies, Racepoint Group UK </li></ul>
    13. 14. Protect Your Reputation <ul><li>Keep it Private </li></ul><ul><li>Do you want employers, lecturers, colleagues to see it? </li></ul><ul><li>Check Social Networking Privacy Settings </li></ul>
    14. 15. Taking Advantage <ul><li>Build a positive online presence </li></ul><ul><li>Expand your network </li></ul>
    15. 16. Professional Profile
    16. 17. Facebook <ul><li>Manage your Profile </li></ul><ul><li>Join employer Groups & Pages </li></ul>
    17. 18. Twitter <ul><li>Find People </li></ul><ul><ul><li>Employers </li></ul></ul><ul><li>Twitter Search </li></ul><ul><ul><li>Keywords </li></ul></ul><ul><li>Friends of… </li></ul>
    18. 19. Comments & Questions
    19. 20. Blogging
    20. 21. Writing Blogs <ul><li>Free Blogging tools </li></ul><ul><li>Informal Style, Regular Posts, Links </li></ul>“ you should approach blogging with some caution – and be careful not to ruin your career prospects” Gavin Whenman, Blogger, Diaries of UK Law Students
    21. 22. Creative Approach
    22. 23. Student online networking <ul><li>Katie Brunt, 2009 graduate in Advertising & Brand Management, MMU </li></ul><ul><ul><li>LinkedIn: </li></ul></ul><ul><ul><li>Website: </li></ul></ul><ul><ul><li>Blog: </li></ul></ul><ul><ul><li>Twitter: </li></ul></ul>(example courtesy of MMU and Helen Pownall)
    23. 24. Joined up Profile <ul><li>Link your sites together </li></ul><ul><li>Add your web links to: </li></ul><ul><ul><li>CV </li></ul></ul><ul><ul><li>Email signature </li></ul></ul><ul><ul><li>Business card </li></ul></ul>
    24. 25. Netiquette <ul><li>Be polite; think about your approach </li></ul><ul><li>Make connections </li></ul><ul><li>Build the relationship over time </li></ul><ul><li>Be sincere </li></ul><ul><li>Decide on boundaries </li></ul>
    25. 26. Finally… <ul><li>Links: </li></ul><ul><li> </li></ul><ul><li>Questions? </li></ul>