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Euprera Spring Symposium February 2010 By Ben Cotton [email_address] www.twitter.com/bencotton www.socialwebthing.com www.linkedin.com/in/bencotton social web thing .com

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Introduction <ul><li>Blogging since 2007 </li></ul><ul><li>Studied BA (Hons) Public Relations and graduated in 2008 </li></ul><ul><li>Worked in the Leeds Met press office, Yorkshire CCC PR dept and PR research centre </li></ul><ul><li>Currently working in the Edelman UK Digital team, Spook Media </li></ul>social web thing .com

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Why? <ul><li>To be heard/indulge passion for writing/show I have an opinion </li></ul><ul><li>Different stage in my career – gone from student to practitioner </li></ul><ul><li>Wanted a new focus on social media </li></ul><ul><li>Wordpress – industry standard </li></ul>social web thing .com

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Gained <ul><li>Unintended consequences: </li></ul><ul><li>Networking opportunities </li></ul><ul><li>Raised my profile </li></ul><ul><li>Gained a job </li></ul><ul><li>Discovered a niche </li></ul><ul><li>Improved my writing </li></ul>social web thing .com

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Top 5 Posts social web thing .com <ul><li>List of 2010 PR Grad Schemes </li></ul><ul><li>Q&A with Edelman HR ace </li></ul><ul><li>Internships available at Shine </li></ul><ul><li>Q&A with high flying SAE </li></ul><ul><li>Social Media guidelines – be social and get involved </li></ul>

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Promotion social web thing .com

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Feedback social web thing .com

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How’s it helped me? <ul><li>SWT has enabled me to network with industry colleagues </li></ul><ul><li>Formulate an opinion on industry issues </li></ul><ul><li>Increase personal SEO </li></ul>social web thing .com

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The future <ul><li>Maintain social media, PR and employability focus </li></ul><ul><li>Do I want to chase page views? Accept advertising? </li></ul><ul><li>Become a messagboard/fourm </li></ul><ul><li>Who knows?! </li></ul>social web thing .com

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Tips <ul><li>Differentiate </li></ul><ul><li>Answer a need </li></ul><ul><li>Engage. Avoid broadcasting, create a dialogue </li></ul><ul><li>Shout! Build an audience, comment, promote </li></ul>social web thing .com

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Q&A Any questions? social web thing .com

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Thank you Contact details [email_address] www.twitter.com/bencotton www.socialwebthing.com www.linkedin.com/in/bencotton social web thing .com