Making Social Media Work For You


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Making Social Media Work For You

  1. 1. Making Social Media Work for You<br />Dean Stanberry<br />
  2. 2. Today’s Agenda<br />What is Social Media?<br />Why Does it Matter?<br />Which One’s are for Me?<br />What If I Don’t Want to Be Found!<br />Get LinkedIn, and Like it…<br /><ul><li>If you see this icon - - clicking it will take you to a resource on the internet. You must be online for this feature to work.</li></li></ul><li>What is Social Media?<br />Wikipedia Says<br />Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.“ <br />Social media have been modernized to reach consumers through the internet, and has become appealing to big and small businesses. Credible brands are utilizing social media to reach customers and to build or maintain reputation. <br />
  3. 3. What is Social Media?<br />What Social Media Is Not<br />Easy<br />Fast<br />Substitute for Sound Practices<br />A Practice to be Done by Interns<br />Another Place to Distribute Your Press Release<br />Something That Will Work if Your Site is “Broken”<br />Something To Send Out Mass Emails For<br />Something You Can Do Without Participation<br />Something You Can Do in Disguise<br />
  4. 4. Why Does It Matter?<br />ROI Research Reports:<br />40% of those surveyed use social sites to connect with brands and products.<br />37% learned about a new product or service from a social networking site.<br />32% use social networks to recommend products or services to friends.<br />
  5. 5. Why Does It Matter?<br /> Reports:<br />More than half of small-business owners reported using social media sites to gather information about companies, products and prospects before buying or doing business with them.<br />
  6. 6. Why Does It Matter?<br />Inbound Marketing Reports:<br />41% of Twitter and LinkedIn users, 44 % of Facebook users and 46 % of businesses with a company blog say they acquired customers through those channels.<br />
  7. 7. Is Social Media Really Old School?<br />The social-media revolution isn't as revolutionary as some people would have you believe, writes Glenn Croston. Businesses have always thrived by building relationships and using them to generate sales, Croston argues, and social-media marketing is simply another tool to facilitate that process. "Reach out to people, and they'll reach out to you. And the business will flow from there," he writes.<br />FastCompany Expert Blog Aug 10, 2010<br />
  8. 8. Why Does It Matter?<br />8/25/2010<br />Traditional 2-wayCommunication<br />Ambient Communication<br />
  9. 9. Which One’s are for Me?<br />Most experts agree it’s a necessity to create a blog — especially if you own a B2B company and want to raise your profile as an industry expert. It’s likely much easier than you think to start blogging.<br />Facebook Twitter YouTubeMySpace Flickr LinkedInGoogleIFMA CommunityYahooMSN Blogger<br /> [New?]<br />Twitter is a micro blogging service whose users send short messages, called “tweets” (up to 140 characters, including spaces). Twitter users “follow” each other.<br />The best-known consumer social networking site, Facebook works especially well if your business markets to consumers. The idea is to create “fans” or to get people to “like” your product or brand.<br />The most widely-known general business networking site, LinkedIn is useful if you sell business-to-business products or services, want to build a reputation, or are seeking new employees, vendors or partners.<br />
  10. 10. I’m Online – Now What?<br />Manage your online presence.<br />If you’re signed up for a service, but don’t keep it current – cancel the account.<br />Be consistent!<br />Be conscious of what you say, and how you say it.<br />Don’t put anything online you wouldn’t want your mother to see <br />
  11. 11. What If I Don’t Want to Be Found!<br />How to Stay Anonymous Online<br />PC Magazine Article, by Eric Griffith 5/2/2010,2817,2363302,00.asp <br />
  12. 12. Want to Know More?<br />8/25/2010<br />
  13. 13. LinkedIn<br />What is LinkedIn?<br />
  14. 14. LinkedIn: How to Join<br />Go to and register yourself as a member<br />
  15. 15. LinkedIn: How to Join<br />There are paid upgrades, but mostly of benefit to HR Recruiters and marketing professionals<br />
  16. 16. LinkedIn: How to Join<br />Registering your account with the personal vs. work e-mail address<br />
  17. 17. LinkedIn: Your Profile<br />Your profile includes items such as a personal summary, your specialties, current employer, past work experiences, education, and other personal information<br />
  18. 18. LinkedIn: Your Profile<br />On-line help is available, search for “LinkedIn Tips and Tricks”<br />
  19. 19. LinkedIn: Your Profile<br />Good book: <br />“Teach Yourself LinkedIn in 10 Minutes”, <br />by Patrice-Anne Rutledge<br />
  20. 20. LinkedIn: Your Profile<br />Recommend including a good, professional looking photo<br />(photoshop optional)<br />
  21. 21. LinkedIn: Building Your Network<br />Consider your networking strategy<br />
  22. 22. LinkedIn: Building Your Network<br />Don’t treat it as a numbers game<br />
  23. 23. LinkedIn: Building Your Network<br />Already have an address book?Import it…<br />
  24. 24. LinkedIn: Building Your Network<br />LinkedIn provides protections so that members are not “spammed”<br />
  25. 25. LinkedIn: Building Your Network<br />3 degrees of separation<br />
  26. 26. LinkedIn: Building Your Network<br />It’s who you know…<br />
  27. 27. LinkedIn: Get Recommended<br />If you’re a job seeker – recruiters will look at your profile<br />
  28. 28. LinkedIn: Get Recommended<br />Don’t be shy-ask for recommendations<br />
  29. 29. LinkedIn: Get Recommended<br />Don’t “swap” recommendations<br />
  30. 30. LinkedIn: Get Recommended<br />You need 3 recommendations for you profile to be considered “complete”<br />
  31. 31. LinkedIn: Get Recommended<br />Jobs posted on LinkedIn may specify “Recommendations Preferred”<br />
  32. 32. LinkedIn: Groups<br />There are over 600,000 Groups organized around any topic you can imagine<br />
  33. 33. LinkedIn: Groups<br />There are 90+ IFMA groups including councils, chapters, and specific FM topics<br />
  34. 34. LinkedIn: Groups<br />You can join up to 50 groups<br />
  35. 35. LinkedIn: Groups<br />View the menu “More | Group Profile” to see the administrator and # of members<br />
  36. 36. LinkedIn: Groups<br />Join discussions; establish yourself as a subject matter expert<br />
  37. 37. LinkedIn: Groups<br />Consider appropriateness – transgressions will be reported…<br />
  38. 38. LinkedIn: Jobs<br />Are you a job seeker?Set up a Saved Job Search<br />
  39. 39. LinkedIn: Jobs<br />Have a company on your radar?Look them up…<br />
  40. 40. LinkedIn: Jobs<br />Use your connections…<br />
  41. 41. LinkedIn: Jobs<br />Go ahead - follow along…<br />
  42. 42. LinkedIn: Settings<br />You are in control…<br />
  43. 43. LinkedIn: Settings<br />Use Profile Settings to control what others see about you<br />
  44. 44. LinkedIn: Settings<br />Use E-Mail Notifications to determine where and how often you get notification updates<br />
  45. 45. LinkedIn: Settings<br />Use Personal Information to control name, location and e-mail addresses<br />
  46. 46. LinkedIn: Settings<br />Use Privacy Settings to fine-tune what you show the public. <br />TIP: Turn off Profile & Status Updateswhen editing your profile.<br />
  47. 47. LinkedIn: Applications, Tools & Mobile<br />Select “More | Application Directory” to view the applications available to attach to your profile.<br />
  48. 48. LinkedIn: Applications, Tools & Mobile<br />For example; Use BOX.Net to make documents available<br />
  49. 49. LinkedIn: Applications, Tools & Mobile<br />Tools help integrate LinkedIn to Outlook and Internet Explorer<br />“Tools” appears on the bottom of every page.<br />
  50. 50. LinkedIn: Applications, Tools & Mobile<br />Mobile keeps you up to date on the go…<br />“Mobile” appears on the bottom of every page.<br />
  51. 51. LinkedIn: Applications, Tools & Mobile<br />Add a LinkedIn button to your Facebook profile<br />
  52. 52. Bonus Video<br />Gist CEO – T.A. McCann<br />Dan Schawbel<br />What is Gist in 90 Seconds<br />(Upper-Left in Window)<br />Personal Branding Webinar (30 Min)<br />
  53. 53. Dean Stanberry<br /><br /><br />