Let's start a conversation


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Presntation to Business Network East Midlands - 9th Feb 2010

Getting started – having a go.

Networking via the web is more than adding friends and joining groups. It’s making connections with like-minded professionals for support, advice, news updates and networking for mutual benefit. Once created, your online presence (all the platforms tool and services you sign up to) needs managing, maintaining and monitoring.

By taking control of your online assets sending them to where they can promote you and aggregating them together for maximum value to you, a current, rich and dynamic presence for all your online networking endeavours is at your finger tips.

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  • Business is always looking for ROI… return on investment. With Social Media and Social Technology it is important to consider ROE… return on engagement.
  • Let's start a conversation

    1. 1. Social Media Let’s start a conversation #nellpcm
    2. 2. Social Media Marketing Ellen Carroll www.nelliepr.co.uk http:// twitter.com/Ellen_Carroll Ellen Carroll PR consultant, owner and director of Nellie PR – engaging and attentive public relations/online PR agency based in Nottingham.
    3. 3. Social Media Development Caron – Jane Lyon www.pcmcreative.co.uk http:// twitter.com/pcmcreative PCM’s owner, lead practitioner & consultant. Working with businesses to develop digital sustainability for the future on-line and off. Social Media Adventurer & Explorer.
    4. 4. Today <ul><li>What is Social Media? </li></ul><ul><li>Do I need it? </li></ul><ul><li>Why are you here? </li></ul><ul><li>Beginning your journey. </li></ul><ul><li>Case Studies </li></ul><ul><li>Call to action </li></ul>
    5. 5. Is it just a Fad? http:// bit.ly/cMiehn
    6. 6. Social Media?
    7. 8. Social Media <ul><li>Newspapers </li></ul><ul><li>Magazines </li></ul><ul><li>Theatre </li></ul><ul><li>Film </li></ul><ul><li>Radio </li></ul><ul><li>Television </li></ul><ul><li>Books </li></ul>
    8. 9. Old Media vs. New Media <ul><li>“ Don't add technology to the way you do things, change the way you do things when you see what the technology can do.” </li></ul><ul><li>Marcus Romer </li></ul><ul><li>Artistic Director - Pilot Theatre Company. </li></ul>
    9. 10. What is it? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web Rich Media
    10. 11. Social Media <ul><li>The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. </li></ul><ul><li>Social media can take many different forms, including text, images, audio, and video. </li></ul><ul><li>Popular social mediums include blogs, message boards, podcasts, wikis. </li></ul>
    11. 13. Web 2.0 <ul><li>Harnessing Collective Knowledge </li></ul><ul><li>Rich User Experience </li></ul><ul><li>More Channels of Communication </li></ul>
    12. 14. Business Benefits <ul><li>Cost effective web updates </li></ul><ul><li>Greater control of your web content </li></ul><ul><li>Boosted organic Goggle listings </li></ul><ul><li>Cost reduction on printed materials </li></ul><ul><li>Eco-friendly </li></ul>
    13. 15. What can it do? <ul><li>Greater access to your marketing materials </li></ul><ul><li>Greater reach for your marketing materials </li></ul><ul><li>Facilitates word of mouth sharing </li></ul><ul><li>Enables social sharing </li></ul><ul><li>Increase repeat business </li></ul>
    14. 16. Time <ul><li>Email updates </li></ul><ul><li>Mobile updates </li></ul><ul><li>Voice to Text </li></ul><ul><li>Webinars </li></ul><ul><li>User Generated Content </li></ul><ul><li>RSS </li></ul>
    15. 17. The current buzz <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Delicious </li></ul><ul><li>Digg </li></ul><ul><li>Linkedin </li></ul><ul><li>Flickr </li></ul>Image Draw the Line
    16. 18. Do I need it?
    17. 19. Adding Social Media <ul><li>Why are you here? </li></ul><ul><li>Curtain Twitching! </li></ul>
    18. 20. Focus Public Sector B-2-B B-2-C Identity Brand Personality Product Philosophy Ethics USP
    19. 21. Why Social Networking Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”
    20. 22. The 7 Roads of Social Media <ul><li>Generate new leads / Find work? </li></ul><ul><li>Provide customer service? </li></ul><ul><li>Improve customer retention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Align with your competitors? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Do business more productively? </li></ul>
    21. 23. Social Networking <ul><li>Generate new leads / Find work </li></ul><ul><li>Customer Retention </li></ul><ul><li>Establishing Authority </li></ul>
    22. 24. <ul><li>Artistic </li></ul><ul><li>Organisational </li></ul><ul><li>Business </li></ul>Holistic Digital Development www.getambition.com
    23. 25. <ul><li>Case Studies </li></ul><ul><li>Road Shows </li></ul><ul><li>Workshops </li></ul><ul><li>Social Network </li></ul>Holistic Digital Development
    24. 26. http:// www.getambition.com /resources
    25. 27. www.getambition.ning.com
    26. 28. What is important? <ul><li>Networking </li></ul><ul><li>Participation </li></ul><ul><li>Engagement </li></ul><ul><li>Sharing </li></ul><ul><li>Gathering </li></ul><ul><li>Development </li></ul>
    27. 29. Live Documentation #getambition
    28. 30. Filtering mcl3 mediacamplondon “ media camp london”
    29. 31. Collecting getambition
    30. 32. Engaging
    31. 33. Documenting
    32. 34. On the Move <ul><li>Laptop </li></ul><ul><li>Webcam / Mobile </li></ul><ul><li>Microphone </li></ul><ul><li>Wi-Fi </li></ul>
    33. 35. Live Streaming <ul><li>Point and shoot </li></ul><ul><li>Hit 5 to Tweet </li></ul>http://qik.com/video/1795286 Nottingham Creative Business Awards Launch
    34. 36. Sharing getambition
    35. 37. <ul><li>Arrive </li></ul><ul><li>Listen </li></ul><ul><li>Ask </li></ul><ul><li>Provide </li></ul><ul><li>Advise </li></ul>The 5 steps
    36. 38. Business Networking <ul><li>Personal profile for members </li></ul><ul><li>Groups </li></ul><ul><li>Take part in discussions </li></ul><ul><li>Ask questions </li></ul><ul><li>Share experience </li></ul><ul><li>Status updates </li></ul><ul><li>Content feeds </li></ul><ul><li>Niche Networks </li></ul>
    37. 39. Ask the Customer <ul><li>Makers Mark </li></ul>
    38. 40. <ul><li>“ Social media and Web 2.0 are great, but not pure play. If you don’t already have a community built around your brand, you may as well set your Internet marketing budget on fire, because you’re faking it.” </li></ul>Connecting Building On-Line Community Starts Off-Line
    39. 41. Making it Work <ul><li>Make the web part of your process. </li></ul><ul><li>Schedule social media time. </li></ul><ul><li>Start small. </li></ul><ul><li>Pick your platforms. </li></ul>
    40. 42. All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team, Employees Suppliers Press
    41. 43. Call to Action <ul><li>Identify your top 3 priority roads </li></ul><ul><li>Sign up to Twitter & Linkedin </li></ul><ul><li>Tweet and include the #nellpcm tag </li></ul><ul><li>Install Tweetdeck </li></ul><ul><li>Run a keyword column search </li></ul>
    42. 44. Social Media is here http://bit.ly/4notmY – like it or not!
    43. 45. Questions