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Social media for savvy managers

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Presentation on effective use of social media for internal communications delivered by Kate Elliott at the Savvy Managers Workshop, Kings Centre, Norwich on Friday 18th February 2011

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Social media for savvy managers

  1. 1. Using Social Media for Internal Communications Kate Elliott
  2. 2. What is Social Media? Web 2.0 A category of websites that is based on user participation and user-generated content www.facebook.com www.blogger.com www.youtube.com www.twitter.com www.linkedin.com
  3. 3. Why should we care about social media?   • “ Twitter now growing at a staggering 1,382%” Source - Mashable.com   • “ Facebook now has over 500 million active users; more than 250 million of which visit the site at least once a day” - Facebook.com • 44% of the UK population have a social networking profile
  4. 4. Risks associated with social media   • Personal privacy • Personal awareness • System security - passwords • Brand abuse • Public presence = PR disaster • Cyber bullying • Recruitment
  5. 5. <ul><li>Case study - Virgin </li></ul>13 employees “ Customers are chavs” Criticised flight safety Sacked – Bringing firm into disrepute
  6. 6. <ul><li>Case study – Facebook dismissal </li></ul>“ Hiya Chelsea its Elaine from work. I had to tell the owner bout u losin that tenner coz obviously the till was down. She wasn’t pleased and said I have to let u go. I’m really sorry. If u call in in the week with your uniform I’ll sort your wages out. Elaine xx”
  7. 7. <ul><li>Case study – “I hate my job” </li></ul>
  8. 8. <ul><li>Social media steps </li></ul>Ban? Intro social media policy – reduce risk to staff & protect reputation Contract amendments Email (social) privacy policy Promote positive use
  9. 9. <ul><li>Social Media for Professional Development </li></ul><ul><li>www.linkedin.com </li></ul><ul><li>Online CV </li></ul><ul><li>Public – take care! </li></ul><ul><li>Personal branding – blog </li></ul><ul><li>Be honest and true to yourself </li></ul>
  10. 10. <ul><li>Applications for Internal Comms </li></ul><ul><li>Private (closed) groups </li></ul><ul><li>Intranet </li></ul><ul><li>Consultation </li></ul><ul><li>Cost-effective </li></ul><ul><li>Promote team engagement </li></ul><ul><li>Help and support </li></ul>
  11. 11. Kate Elliott Marketing Director Active Marketing & Design Ltd 5 Progress House Plantation Park Blofield Norwich NR13 4PL Tel: 01603 716700 [email_address] www.activemd.co.uk Twitter ID: @activemdkate Facebook: Active Marketing & Design www.linkedin.com/in/kateeelliott Contacts

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