The slides from my guest lecture at the Queensland University of Technology in Brisbane.

1. SOCIAL MEDIA And HR!
@DamonKlotz

2. QUT GRADUATE
UNCONVENTIONAL
CAREER PATH
AHRI
STUDENT GROUPS

12. Clients & Projects

14. HR Opportunity or Problem?

17. Social Media Policy

22. THE BRIEF!
120 HIRES IN 4 WEEKS JUST
USING FACEBOOK

23. TARGETED FACEBOOK ADS
- LIVED WITHIN 25KMS OF FIRENZE
- LISTED AN INTEREST IN ROCK N
ROLL
- HAD BAR WORK / HOSPITALITY
EXPERIENCE

24. - Answering questions on facebook
means you only have to answer once
- Initial screening using uStream
- They ran group interviews as events
using eventbrite = onus on candidate

25. - 4000 resumes received
- 700 invited to interview
- 20 slots per hour over three days
- 120 hires from 600 interviews
- Start to finish in 4 weeks
- TOTAL COST 10% OF USUAL OPENING
- ESTABLISHED TALENT POOL

28. INNOVATION IN THE SOCIAL
RECRUITING SPACE!

30. - Twitter job streams
- LinkedIn Pages
- Untapped resource
- Higher engagement, clicks & reach
- Virtual Onboarding
- jobs with videos receive a 34% higher application rate
- Pinterest Job Boards
- Talent Sourcing
- Job Infographics
#SocialRecruiting

31. Where is the
foe part?
The risks associated with social
media will still be present even
if we choose not to participate
ourselves.

32. Where is the
foe part?
• They will still talk about your organisation
online
• Which impacts your employer brand
• So that EVP Strategy goes out the window if
your perceived brand doesn’t match what
people say about you online
So how do I know what they are saying online?

33. www.search.twitter.com
www.google.com/alerts
They are your friend.
How to track what
is being said…

34. DON’T FORGET!
The impact of social
media use on your
personal brand!
You are what you tweet…

35. Tweeting advice!
BoQ CEO Stuart Grimshaw
“I have a filter that I have put in
place called, will this bite me in the
arse? You just ask yourself before
you tweet.”
Deloitte CEO Giam Swiegers
“Any executive under the age of 45who is not confident with socialmedia will never get to be a leaderbecause the world is going tochange.”

36. - Sign up to LinkedIn & complete your profile to 100%
- Understand the importance of who’s viewed your profile
- Networking 101: people love their own name and to share
- Get on people’s radar by posting interesting updates
- Try to keep a ratio of 80/20 of online/offline connections
- Don’t make the mistake 99% of people make when sending a request
How to grow a network of 500+ real contacts!

38. damon@damonklotz.com
@DamonKlotz
Get in touch.