Social media for beginners

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Social media for beginners

  1. 1. Social Media for beginners<br />Higher Education and Careers Professionals <br />Matthew Mobbs<br />e: mjm33@le.ac.uk<br />web: http://mjmobbs.com<br />twitter: mjmobbs <br />
  2. 2. What is Social Media?<br />Internet services where online content is generated by the users<br />User comment and discuss the content<br />
  3. 3. Getting Started<br />Choose and start to develop a Personal Brand<br />
  4. 4. Personal Brand (Your Digital Foorprint)<br />“Your personal brand is made of all of your “digital assets” which can have both economic and sentimental value.”<br />Nathan Lustig (1st November 2010) Personal Branding Blog, http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital<br />kgbpeople.com<br />
  5. 5. Getting Started<br />Choose and start to develop a Personal Brand<br />Username – try and keep it the same on all networks<br />Consider why you want to use the network/media<br />Professional<br />Personal<br />When joining always create a full profile and upload a suitable picture of yourself<br />Start to build a network<br />Engage!<br />Promote yourself<br />
  6. 6. What is a network?<br />people you know (and maybe the people who they know)<br />people who know you (and maybe the people who know them)<br />way of accessing help and advice<br />a way of providing help and advice<br />based on the idea of reciprocity<br />
  7. 7. Build a professional network<br />
  8. 8. Weak links and long tails<br />Dunbar number = 150<br />If your network gets too big or noisy<br /><ul><li>Lose people
  9. 9. Organise into sub-networks – different platforms</li></ul>Core network who you have regular interactions with<br />Interactions<br />Weak links, few or no interactions, form Long Tail. Tend to be most useful, less like you, have different expertise<br />People in your network<br />
  10. 10. Which network?<br />Personal<br />Service<br />Students<br />Blogs<br />
  11. 11. Twitter<br />140 character ‘micro blogging’<br />Follow and Followers<br />@ convention enables you to direct tweets at specific users (but seen by all Followers)<br /># tags used to theme tweets<br />Retweeting – Accreditation and Amplification<br />Personal Learning Network<br />
  12. 12. Careers Service - @uolsd<br /><ul><li>Started September 2009
  13. 13. 840 Followers
  14. 14. Keep students updated about activities and respond to questions</li></ul>Types of tweets<br /><ul><li>Automated
  15. 15. Personalised
  16. 16. Responsive
  17. 17. Retweets</li></li></ul><li>Automated Tweets<br />Website<br />RSS Feed<br />News<br />Events<br />
  18. 18. Personalised Tweets<br />Help Desk<br />
  19. 19. Responsive Tweets<br />Asked questions by students and we reply using @ convention<br />
  20. 20. Retweets<br />Number of the top employers and jobs sites have social media presences<br />KPMG Graduate Recruitment<br />Company profile<br />KPMG Channel<br />@KPMG_UK_LLP<br />
  21. 21. Retweets<br />Number of the top employers and jobs sites have social media presences<br />KPMG Graduate Recruitment<br />Company profile<br />We follow and a ‘Retweet’ opportunities<br />KPMG Channel<br />@KPMG_UK_LLP<br />
  22. 22. Which network?<br />Personal<br />Service<br />Students<br />Account<br />Learning Network<br />Blogs<br />
  23. 23. Facebook<br />The ‘Social’ Network<br />
  24. 24. Careers Service – Facebook<br />http://www.facebook.com/uolstudentdevelopment<br /><ul><li>Page – ‘Like’
  25. 25. Started September 2009
  26. 26. 2175 people ‘like’</li></ul>Types of posts:<br /><ul><li> Automated
  27. 27. Discussions
  28. 28. Feedback</li></li></ul><li>Automated Posts<br />Website<br />RSS Feed<br />News<br />Add #fb<br />Events<br />Selective twitter updates<br />
  29. 29. Discussion<br />Start a topic with a stimulus<br />Allow students to reply<br />Acknowledge contribution<br />Try and continue discussion – More contribution<br />
  30. 30. Feedback<br />Try and get informal feed back from students on the service<br />
  31. 31. Feedback<br />Try and get informal feed back from students on the service<br />
  32. 32. Which network?<br />Personal<br />Service<br />Students<br />Account<br />Learning Network<br />Page<br />Social<br />Blogs<br />
  33. 33. LinkedIn<br />Professional Network<br />Profile is more like a CV<br />Experience<br />Specialities<br />Updates tend to be professional achievements<br />Join professional interest groups<br />
  34. 34. Employers<br />
  35. 35. Employers<br />
  36. 36. Careers Service - LinkedIn<br />More Complicated! <br />Due to the nature of the personalised profile <br />Groups:<br /><ul><li>Graduate internship programme 12 Members
  37. 37. Enterprise Inc Scheme 106 Members</li></ul>Future Plans<br /><ul><li>Use as a career guidance tool
  38. 38. Researching employers </li></li></ul><li>Which network?<br />Personal<br />Service<br />Students<br />Account<br />Learning Network<br />Page<br />Social<br />Professional<br />Groups and Advice<br />Blogs<br />
  39. 39. Student delivery workshop<br />Run a training session as part of ‘Leicester Award’<br />Using social media to assist your Career and develop a personal branding<br /><ul><li>Researching Careers
  40. 40. Peer feedback on the recruitment process
  41. 41. Chat to employers
  42. 42. Improve you commercial awareness
  43. 43. Creative job hunting
  44. 44. LinkedIn
  45. 45. www.tweetmyjobs.com
  46. 46. www.twitterjobsearch.com
  47. 47. Digital Footprints and Personal Brand</li></li></ul><li>“In three to five years time I would expect not to be looking at CVs and doing most of my recruiting online using LinkedIn”<br />Graduate Recruiter – Accenture <br />
  48. 48. Protecting Yourself (workshop slide)<br />Keep it private<br />Do you want employer, lecturers, colleague, your mum to see it?<br />Check your Social Network Privacy Settings<br />Outside and inside<br />
  49. 49. Future plans<br />Make the workshop part of the Service’s core deliver (departments)<br />Offer more hands on workshops – using social media<br />One-to-one consultations Social Media Profiles and Digital Footprints<br />Use LinkedIn more as a Career guidance tool <br />
  50. 50. Which network?<br />Personal<br />Service<br />Students<br />Account<br />Learning Network<br />Workshops and advice<br />Page<br />Social<br />Professional<br />Groups and Advice<br />Blogs<br />
  51. 51. Blogging<br />A website with <br />Changing front moment<br />Content displayed in reverse chronological order<br />Opportunities for comments and interactions<br />Write longer, more in-depth reflections - CDP<br />Wordpress<br />Blogger<br />mjmobbs.com<br />Posterous<br />
  52. 52. A tool for reflective practice<br />Collection<br />Reflection<br />Progression<br />Feedback form followers<br />
  53. 53. Why Blog?<br />Creates a repository of your work/advice/stuff for you and your clients.<br />Makes your resources available to other practitioners and builds your reputation. <br />Extends your reach beyond those people you can physically see/meet.<br />It offers a new way of delivering career guidance.<br />It is a practitioner-centred technology that provides a vehicle for your expertise. <br />It is creative and fun.<br />
  54. 54. Getting people to read your blog<br />Tell people about it<br />Link to your blog through other social media (twitter, facebook)<br />Matthew Mobbs<br />Learning Technologist <br />Student Support and Development Service<br />University of Leicester<br />LE1 7RH<br />e: mjm33@le.ac.uk<br />Web: mjmobbs.com<br />Twitter: @mjmobbs<br />LinkedIn: http://uk.linkedin.com/pub/matthew-mobbs/7/381/48b<br /><ul><li>Keep writing
  55. 55. Promote yourself
  56. 56. Read and comment on other peoples blogs – link to your own</li></li></ul><li>Student Development Service Blog<br />http://uolsd.wordpress.com/<br />
  57. 57. Student Development Service Blog<br />http://uolsd.wordpress.com/<br /><ul><li>Pilot Experiment
  58. 58. Student Contributors
  59. 59. Write about Career Development issues from student perspective
  60. 60. Volunteering, Preparing for Careers Fairs, Selling yourself through CVs
  61. 61. Post are proof read and ‘signed-off’ by Service Professionals</li></li></ul><li>Using Blogs with Students<br />Used major programmes such as Work Placements, Graduate Scheme, Leicester Award and Enterprise schemes<br />Assessed as reflective practice<br />Encourage to maintain as an ePortfolio <br />Promoted to assist with job applications <br />Sometimes struggle with tangible experiances<br />
  62. 62. Collating Evidence (workshop slide)<br />Team Working Skills<br />£30.00<br />WORK<br />Team working<br />Team working<br />Team working<br />Group Project<br />
  63. 63. Why do this?<br />What experience do you have of working in teams?<br />Team working<br />IT Skills<br />Communication<br />Team working<br />Work Placement<br />Team working<br />IT Skills<br />Team working<br />Team working<br />Communication<br />Team working<br />Networking<br />IT Skills<br />Networking<br />
  64. 64. Which network?<br />Personal<br />Service<br />Students<br />Account<br />Learning Network<br />Workshops and advice<br />Page<br />Social<br />Professional<br />Groups and Advice<br />Blogs<br />Student Contribution<br />Reflective<br />Personal reflection – ePortfolios<br />
  65. 65. Manage online information<br />One of key skills of a careers professional is to source, manage and know about information, opportunities and sources of support.<br />Social media can increase your ability to do this.<br />But…. <br />
  66. 66. Manage online information<br />One of key skills of a careers professional is to source, manage and know about information, opportunities and sources of support.<br />Social media can increase your ability to do this.<br />But…. <br />
  67. 67. Digital literacy and critical analysis<br />Identify useful information and sources<br />Select from what you receive<br />Read/use the information<br />The Challenge of information management<br />File it<br />Retrieve it<br />
  68. 68. RSS can help you<br />RSS Feeds and News readers<br />
  69. 69. 6 things a Careers Professional could do with Social Media<br />Create a Personal Brand for themselves and teach clients how<br />Build a professional network<br />Engage clients and market their services<br />Create online career learning opportunities using blogs<br />Manage online information for themselves and the their clients<br />Develop their own and clients digital literacy<br />Tristram Hooley<br />http://adventuresincareerdevelopment.posterous.com/5-things-careers-professionals-could-do-with <br />
  70. 70. What have we learnt?<br />Social media is about people not technology<br />Horses for courses<br />Choose the networks that suit you<br />
  71. 71. 10 Commandments of Social Media<br />Thou Shalt Not Be a Narcissist<br />Thou Shalt Listen to What Others Are Saying<br />Thou Shalt Not Spam<br />Thou Shalt Say Something of Substance<br />Thou Shalt Not Abuse Thy Neighbour<br />Thou Shalt Give Credit Where Credit is Due<br />Thou Shalt Learn How to Spell (or at least use a spell checker)<br />Thou Shalt Use Real Words<br />Thou Shalt Not Bear False Witness<br />Thou Shalt Not Be a Friend Wh*re<br />http://www.noupe.com/how-tos/ten-commandments-of-social-media.html<br />

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