Developing your web presence: the
Matt Lingard, Jane Secker,
LSE Centre for Learning Technology
Manchester Metropolitan University
Aims of course
• Understand your web presence & its importance
• Consider institutional vs personal vs social web
• Highlight tools for developing your web presence
• Understand need to write for the web
• Provide knowledge for running a training session
on web presence
• 10.30 Introductions & overview
• 10.50 Mapping your own and others’ web presence
• 11.50 Google tips
• 12.00 Web presence: institutional
• 12.30 Web presence: personal & professional activities
• 13.00 Lunch
• 13.45 Web presence presentation: personal & social
• 14.15 Creating an action plan
• 14.30 Writing for the web
• 14.50 Running web presence training: tips and issues to consider
• 15.20 Round up and questions
• 15.30 Close
• Your work
• Build professional network
• Reach wider audience
Googling ‘Jane Secker’
• What do we find?
• Which pages are top of the list and why?
• Groups of 3
• Find out as much as possible about 1 of your group
• Can create a personal Google home page with
short cuts to useful links and news feeds
• If signed in, Google behaves differently as it
learns about you!
•Google behaves differently
depending on version
•And where you are located
in the world
Your web presence
• Professional activities
• Social Networks / Social Media
Jane’s institutional presence
• LSE Experts pages
• Includes my recent research
• LSE Research Online for publications
• Research appears in Google Scholar
• But can also appear on other pages
• LSE website
• CLT department page
• LSE Library web page
Your institutional presence
• for research and for your teaching materials
• Key advantages are often have RSS feeds so can
generate dynamic list
• May be policy about contributions from library staff
• Departmental web pages
• Allow you to create a professional profile
• Usually focused specifically on your job
Activity – in groups
• How do you appear on your official institutional
• Can you do anything to improve these pages?
• Are you free to edit them?
• Can you deposit material in an institutional
repository and do you?
• Feedback good practice
Web presence: professional
• Check your profile on other websites that matter
• Membership of professional groups e.g. CILIP
• Committee membership
• Conference websites
• Journal editorial boards
• Identity – personal!
• A home
• Control: content, design, updating
• Traditional vs web-based authoring
• Website vs blog
• Institutional vs external hosting
• Domain names
Journalists’ Inverted Pyramid
“Above the fold”
• Short paragraphs
• Lists – numbered or bulleted
• Start with information-carrying words
Emphasis & Links
• CAPITALS Bold Italics Underline Colour
XClick here to read my case study
XRead my latest case study here
• Use plain language
• Avoid jargon & expand acronyms
• Avoid clichés, limit similes & metaphors
• Limit humour / sarcasm
• International language
Setting up your website involves co-operative
collaboration between the various members of a team
such as the designer and the commissioner, for
example. The method is a simple one.
Setting up your website involves collaboration between
team members, such as the designer and the
commissioner. The method is simple.
Running training on web presence
• What worked from today’s session?
• What do you need to change?
• Who are your audience?
• What format of session and for how long?
• What challenges will it present?
• What additional support might you need to offer
to complement this course?
• Any technical issues
• Any other issues?
• Find out lots about institutional policies on
• IPR / copyright issues
• use of social media / networking
• Use of institutional repository
• Use of web 2.0 tools
• Try Googling participants beforehand
• Encourage lots of discussion and activities
• Ask delegates to bring laptops if they have them
to avoid need to use a computer room
• Talk to staff in other departments: e-learning, IT
Training, educational developers
• Jane Secker firstname.lastname@example.org
• Matt Lingard email@example.com
• Links: http://tinyurl.com/CSGILpresence