Improving Your Digital Footprint


Published on

An LSE Careers Service / Centre for Learning Technology presentation to LSE students on how to take advantage of your digital footprint and what to be careful about.

Published in: Technology, Business, Career

Improving Your Digital Footprint

  1. 1. Improving Your Digital Footprint Judith Baines , Careers Service Matt Lingard , Centre for Learning Technology
  2. 2. What are going to cover? <ul><li>What is your digital footprint? </li></ul><ul><li>Why is it important? </li></ul><ul><li>Finding your footprint </li></ul><ul><li>Taking advantage of it </li></ul><ul><li>Beware your digital footprint! </li></ul>
  3. 4. Why? <ul><li>25% of employers are checking on candidates prior to offering them a job </li></ul><ul><ul><li>Charities and retail firms least likely </li></ul></ul><ul><ul><li>Media, professional services and finance most likely </li></ul></ul><ul><li>Personnel Today, UK </li></ul>
  4. 5. Why it matters? <ul><li>Rejected? (% of candidates affected) </li></ul><ul><ul><li>Information about them drinking or using drugs (41%) </li></ul></ul><ul><ul><li>Provocative or inappropriate photographs or information (40%) </li></ul></ul><ul><ul><li>Poor communication skills (29%) </li></ul></ul><ul><li>Hired? </li></ul><ul><ul><li>Background supported their qualifications for the job (48%) </li></ul></ul><ul><ul><li>Great communication skills (43%) </li></ul></ul><ul><ul><li>Good fit for the company’s culture (40%) </li></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul>
  5. 6. Why? <ul><li>“… everyone’s career will also be understood by what we say through online communication such as Facebook, email and Twitter… so learn to be digitally articulate and literate…” </li></ul><ul><li>Charlie Beckett, POLIS Director, LSE </li></ul><ul><li>“ We investigate everyone who applies; if there is no on-line presence at all, we will not invite them to interview...” </li></ul><ul><li>Director of Digital Strategies, Racepoint Group UK </li></ul>
  6. 7. First Find Your Footprint Google Yourself! Then automate it…
  7. 8. Taking advantage <ul><li>Build a positive online presence </li></ul><ul><li>Make contacts / Expand your network </li></ul><ul><li>“ Be a content producer, not just a consumer, in order to be visible to recruiters” </li></ul><ul><li>Dan Schawbel, Personal Branding Expert </li></ul><ul><li>Added bonus – learn about your job sector </li></ul>
  8. 9. Commenting
  9. 10. Finding Blogs <ul><li>Specialist search tools </li></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><li>Google Blogs </li></ul></ul><ul><ul><li>Intute </li></ul></ul>
  10. 11. Commenting
  11. 12. Blogging
  12. 13. Writing Blogs <ul><li>Free Blogging tools </li></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Wordpress </li></ul></ul>
  13. 14. ‘ Social’ Networking
  14. 15. ‘ Social’ Networking
  15. 16. Networking
  16. 17. Networking
  17. 18. Networking
  18. 19. Beware your digital footprint! <ul><li>you should approach blogging with some caution – and be careful not to ruin your career prospects </li></ul><ul><li>Gavin Whenman, Blogger, Diaries of UK Law Students </li></ul><ul><li>We won’t hold drunken pictures against you, it helps build up a picture </li></ul><ul><li>Director of Digital Strategies, Racepoint Group UK </li></ul>
  19. 20. Beware your digital footprint! <ul><li>In 2006, a number of Metropolitan police officers were disciplined after posting a series of joke videos on Facebook </li></ul><ul><li>The Guardian, August, 2008 </li></ul><ul><li>Oxford University staff are logging on to Facebook and using evidence they find on student profiles to discipline students </li></ul><ul><li>Media Guardian, July, 2007 </li></ul>
  20. 21. <ul><li>“… BNP [Paribas] does has a track record of messing people up... BNP graduate recruitment is very poorly managed...” </li></ul><ul><li>“ intern” on NiCube Discussion Forum </li></ul>Watch what you write!
  21. 22. Finally… <ul><li>Links: </li></ul><ul><li> </li></ul><ul><li>Questions? </li></ul>