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Digital Footprints @ LSE: Supporting students to use social media

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Presentation at AGCAS regional training event: Social Media, London on January 26th 2011 at University of the Arts, London.

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Digital Footprints @ LSE: Supporting students to use social media

  1. 1. Digital Footprints @ LSE Supporting Students to Use Social Media Judith Baines , Careers Adviser Matt Lingard , Learning Technologist London School of Economics
  2. 2. Today’s topics <ul><li>Our current offerings </li></ul><ul><ul><li>Digital Footprint Workshop </li></ul></ul><ul><ul><li>Keeping-up-to-date hands-on </li></ul></ul><ul><ul><li>LinkedIn Webinar </li></ul></ul><ul><li>Future Plans </li></ul>
  3. 3. Digital Footprint Workshop <ul><li>Lunchtime presentation </li></ul><ul><ul><li>50-mins </li></ul></ul><ul><ul><li>40-80 students </li></ul></ul><ul><ul><li>Co-presented </li></ul></ul><ul><li>Title: Digital Footprints: Using the Internet to enhance your career prospects </li></ul><ul><li>First ran in January 2009 </li></ul>
  4. 4. Why?
  5. 5. What are going to cover? <ul><li>Keeping up to date with employer and sector news </li></ul><ul><li>Your Digital Footprint </li></ul><ul><ul><li>Beware! </li></ul></ul><ul><ul><li>Develop your online presence </li></ul></ul><ul><li>On-line networking </li></ul>
  6. 6. Why this is important? <ul><li>Researching careers </li></ul><ul><ul><li>Peer feedback on recruitment process </li></ul></ul><ul><ul><li>Chat to employers re. recruitment process </li></ul></ul><ul><ul><li>Improve commercial awareness </li></ul></ul><ul><li>Creative job hunting </li></ul><ul><li>Employers look for you </li></ul><ul><li>Promoting yourself </li></ul>
  7. 7. KPMG UK Graduate Recruitment Company Page KPMG YouTube Channel Talk to KPMG Staff KPMG UK & more Keeping Up With Employer & Sector News
  8. 8. Keeping Up To Date <ul><li>Feeds & News Readers </li></ul><ul><li>Google Alerts (Email) </li></ul><ul><li>Blog Search Tools </li></ul>
  9. 9. First Find Your Footprint Google Yourself! Then automate it…
  10. 10. Protect Your Reputation <ul><li>Keep it Private </li></ul><ul><li>Do you want employers, lecturers, colleagues to see it? </li></ul><ul><li>Check Social Networking Privacy Settings </li></ul>
  11. 11. Taking Advantage <ul><li>Build a positive online presence </li></ul><ul><li>Expand your network </li></ul>
  12. 12. Taking Advantage <ul><li>Social networking </li></ul><ul><ul><li>Profiles </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><li>Commenting & Asking Questions </li></ul><ul><li>Blogging </li></ul>
  13. 13. Joining up Your Profile <ul><li>Link your sites together </li></ul><ul><li>Add selected web links to: </li></ul><ul><ul><li>CV </li></ul></ul><ul><ul><li>Business card </li></ul></ul><ul><ul><li>Email signature </li></ul></ul>Outlook > Options > Mail > Signatures…
  14. 14. Netiquette <ul><li>Be polite; think about your approach </li></ul><ul><li>Make connections </li></ul><ul><li>Build the relationship over time </li></ul><ul><li>Be sincere </li></ul><ul><li>Decide on boundaries </li></ul>
  15. 15. Hands-on Workshop <ul><li>PG Students </li></ul><ul><li>Dept. Workshop </li></ul><ul><li>Learning Technology Staff </li></ul><ul><li>Computer Lab </li></ul><ul><li>1) Feeds & News Readers </li></ul><ul><li>2) Delicious Bookmarking </li></ul>
  16. 16. LinkedIn Webinar <ul><li>Online </li></ul><ul><li>Web Conference (Wimba Classroom) </li></ul><ul><li>12 Participants </li></ul><ul><ul><li>6 on campus, 6 off campus </li></ul></ul><ul><li>Option to ask questions via audio or text </li></ul>
  17. 18. LinkedIn Webinar - Topics <ul><li>What is Linkedin? Why use it? </li></ul><ul><li>Your Profile - Get Noticed </li></ul><ul><li>Get Connected </li></ul><ul><li>Researching & Getting More Connected! </li></ul>
  18. 19. Linkedin Webinar – 4 th November We will start at 1:05pm . Before the Linkedin presentation begins there will be an introduction to using Wimba. Please be patient! With fewer visual clues, responses online can be slower than in a face-to-face session! The webinar will be presented by Judith Baines & Matt Lingard While you are waiting… You might want to watch “Linkedin: What’s all the fuss about?” Go to: http://tinyurl.com/lselinkedin and look for: The webinar will be recorded & will be made available in Moodle in the LSE Careers information &presentations course.
  19. 20. Questions? You can type in the text chat or raise your hand if you want to speak
  20. 21. Your Profile - Get Noticed <ul><li>Create a complete profile </li></ul><ul><ul><li>Keep it up-to-date </li></ul></ul><ul><li>Get Recommendations </li></ul><ul><li>Use Updates </li></ul><ul><li>Link it together </li></ul>
  21. 22. Updates <ul><li>Update your status at least once a week </li></ul>
  22. 23. Personalise your connections <ul><li>What to do if they don’t respond </li></ul><ul><li>Requests from other people </li></ul>
  23. 24. Researching Employers <ul><li>Company Pages </li></ul><ul><ul><li>Jobs that exist there </li></ul></ul><ul><ul><li>“ Follow” for news </li></ul></ul><ul><ul><li>Window into the company’s culture </li></ul></ul>
  24. 25. What we learnt! <ul><li>Webinar Feedback </li></ul><ul><ul><li>“ A really useful talk and a great way to communicate with the careers service” </li></ul></ul><ul><li>Webinar Format </li></ul><ul><li>LinkedIn Best practice </li></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Personalising initial contact </li></ul></ul><ul><ul><li>Keywords </li></ul></ul>
  25. 26. (Possible) Future Plans <ul><li>Continue with main presentation & LinkedIn webinar </li></ul><ul><li>More hands-on </li></ul><ul><ul><li>More topics.. </li></ul></ul><ul><ul><li>Different format </li></ul></ul><ul><li>LinkedIn Surgery </li></ul>
  26. 27. Links & Contact http://www.diigo.com/list/mattlingard/asml Judith: [email_address] Matt: [email_address]

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