Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital Footprints @ LSE: Supporting students to use social media


Published on

Presentation at AGCAS regional training event: Social Media, London on January 26th 2011 at University of the Arts, London.

Published in: Education, Business, Technology
  • Be the first to comment

  • Be the first to like this

Digital Footprints @ LSE: Supporting students to use social media

  1. 1. Digital Footprints @ LSE Supporting Students to Use Social Media Judith Baines , Careers Adviser Matt Lingard , Learning Technologist London School of Economics
  2. 2. Today’s topics <ul><li>Our current offerings </li></ul><ul><ul><li>Digital Footprint Workshop </li></ul></ul><ul><ul><li>Keeping-up-to-date hands-on </li></ul></ul><ul><ul><li>LinkedIn Webinar </li></ul></ul><ul><li>Future Plans </li></ul>
  3. 3. Digital Footprint Workshop <ul><li>Lunchtime presentation </li></ul><ul><ul><li>50-mins </li></ul></ul><ul><ul><li>40-80 students </li></ul></ul><ul><ul><li>Co-presented </li></ul></ul><ul><li>Title: Digital Footprints: Using the Internet to enhance your career prospects </li></ul><ul><li>First ran in January 2009 </li></ul>
  4. 4. Why?
  5. 5. What are going to cover? <ul><li>Keeping up to date with employer and sector news </li></ul><ul><li>Your Digital Footprint </li></ul><ul><ul><li>Beware! </li></ul></ul><ul><ul><li>Develop your online presence </li></ul></ul><ul><li>On-line networking </li></ul>
  6. 6. Why this is important? <ul><li>Researching careers </li></ul><ul><ul><li>Peer feedback on recruitment process </li></ul></ul><ul><ul><li>Chat to employers re. recruitment process </li></ul></ul><ul><ul><li>Improve commercial awareness </li></ul></ul><ul><li>Creative job hunting </li></ul><ul><li>Employers look for you </li></ul><ul><li>Promoting yourself </li></ul>
  7. 7. KPMG UK Graduate Recruitment Company Page KPMG YouTube Channel Talk to KPMG Staff KPMG UK & more Keeping Up With Employer & Sector News
  8. 8. Keeping Up To Date <ul><li>Feeds & News Readers </li></ul><ul><li>Google Alerts (Email) </li></ul><ul><li>Blog Search Tools </li></ul>
  9. 9. First Find Your Footprint Google Yourself! Then automate it…
  10. 10. Protect Your Reputation <ul><li>Keep it Private </li></ul><ul><li>Do you want employers, lecturers, colleagues to see it? </li></ul><ul><li>Check Social Networking Privacy Settings </li></ul>
  11. 11. Taking Advantage <ul><li>Build a positive online presence </li></ul><ul><li>Expand your network </li></ul>
  12. 12. Taking Advantage <ul><li>Social networking </li></ul><ul><ul><li>Profiles </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><li>Commenting & Asking Questions </li></ul><ul><li>Blogging </li></ul>
  13. 13. Joining up Your Profile <ul><li>Link your sites together </li></ul><ul><li>Add selected web links to: </li></ul><ul><ul><li>CV </li></ul></ul><ul><ul><li>Business card </li></ul></ul><ul><ul><li>Email signature </li></ul></ul>Outlook > Options > Mail > Signatures…
  14. 14. Netiquette <ul><li>Be polite; think about your approach </li></ul><ul><li>Make connections </li></ul><ul><li>Build the relationship over time </li></ul><ul><li>Be sincere </li></ul><ul><li>Decide on boundaries </li></ul>
  15. 15. Hands-on Workshop <ul><li>PG Students </li></ul><ul><li>Dept. Workshop </li></ul><ul><li>Learning Technology Staff </li></ul><ul><li>Computer Lab </li></ul><ul><li>1) Feeds & News Readers </li></ul><ul><li>2) Delicious Bookmarking </li></ul>
  16. 16. LinkedIn Webinar <ul><li>Online </li></ul><ul><li>Web Conference (Wimba Classroom) </li></ul><ul><li>12 Participants </li></ul><ul><ul><li>6 on campus, 6 off campus </li></ul></ul><ul><li>Option to ask questions via audio or text </li></ul>
  17. 18. LinkedIn Webinar - Topics <ul><li>What is Linkedin? Why use it? </li></ul><ul><li>Your Profile - Get Noticed </li></ul><ul><li>Get Connected </li></ul><ul><li>Researching & Getting More Connected! </li></ul>
  18. 19. Linkedin Webinar – 4 th November We will start at 1:05pm . Before the Linkedin presentation begins there will be an introduction to using Wimba. Please be patient! With fewer visual clues, responses online can be slower than in a face-to-face session! The webinar will be presented by Judith Baines & Matt Lingard While you are waiting… You might want to watch “Linkedin: What’s all the fuss about?” Go to: and look for: The webinar will be recorded & will be made available in Moodle in the LSE Careers information &presentations course.
  19. 20. Questions? You can type in the text chat or raise your hand if you want to speak
  20. 21. Your Profile - Get Noticed <ul><li>Create a complete profile </li></ul><ul><ul><li>Keep it up-to-date </li></ul></ul><ul><li>Get Recommendations </li></ul><ul><li>Use Updates </li></ul><ul><li>Link it together </li></ul>
  21. 22. Updates <ul><li>Update your status at least once a week </li></ul>
  22. 23. Personalise your connections <ul><li>What to do if they don’t respond </li></ul><ul><li>Requests from other people </li></ul>
  23. 24. Researching Employers <ul><li>Company Pages </li></ul><ul><ul><li>Jobs that exist there </li></ul></ul><ul><ul><li>“ Follow” for news </li></ul></ul><ul><ul><li>Window into the company’s culture </li></ul></ul>
  24. 25. What we learnt! <ul><li>Webinar Feedback </li></ul><ul><ul><li>“ A really useful talk and a great way to communicate with the careers service” </li></ul></ul><ul><li>Webinar Format </li></ul><ul><li>LinkedIn Best practice </li></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Personalising initial contact </li></ul></ul><ul><ul><li>Keywords </li></ul></ul>
  25. 26. (Possible) Future Plans <ul><li>Continue with main presentation & LinkedIn webinar </li></ul><ul><li>More hands-on </li></ul><ul><ul><li>More topics.. </li></ul></ul><ul><ul><li>Different format </li></ul></ul><ul><li>LinkedIn Surgery </li></ul>
  26. 27. Links & Contact Judith: [email_address] Matt: [email_address]