Web: 2010 Discover the 10
Strategies Defining Your Business Future Jay Berkowitz www.TenGoldenRules.com

Web: 2010 Discover the 10
Strategies Defining Your Future <ul><li>What innovations are driving success? </li></ul><ul><li>Top social media websites for business? </li></ul><ul><li>What is the future for Google </li></ul><ul><li>Who is poised to challenge them? </li></ul><ul><li>How can you use the internet to build your personal brand? </li></ul><ul><li>How do you make money in Social Media? </li></ul><ul><li>What’s a PeoplePond? </li></ul><ul><li>Handout = Copy of Slides </li></ul>

Career Highlights <ul><li>Developed ‘Live’ campaign
used in 208 countries </li></ul><ul><li>Managed largest territory in country. Promotion increased sales 34% </li></ul><ul><li>Developed internet sales and marketing strategy, sold first integrated deal </li></ul><ul><li>Created 4 of 6 ‘Hall of Fame’ banners </li></ul><ul><li>Launched Atkins Diet Online, 22 diets overall </li></ul><ul><li>Wrote Ten Golden Rules for DMA July ‘03 </li></ul><ul><li>Launched TenGoldenRules.com in 2003 </li></ul>

<ul><li>Marketing Consultants </li></ul><ul><li>Drive visits to
your site, Convert visits to sales </li></ul><ul><li>Strategy, Creative, Search, Landing Pages, Affiliate Management, Blogs, Optimized PR </li></ul><ul><li>Best clients = Internet is important to sales </li></ul>What is TenGoldenRules.com?

Recent Media Wall Street Journal

Recent Media Business Journal

Recent Media B&T Australia

Recent Media FOX TV

Strategy #1 Micro Communications

We take our news in
small ‘bites’ RSS Subscription

Micro Communications - Twitter

Twitter = Microblogging, 140 Characters
Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet

@MissionPie <ul><li>@MissionPie Pssst! Hey you!
Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!! </li></ul><ul><li>8:10 AM May 2nd </li></ul>

Micro Marketing

The Three E’s of Social
Media Educate

The Three E’s of Social
Media Educate

The Three E’s of Social
Media Entertain

The Three E’s of Social
Media Engage (www.Twitter.com/ColderIce)

The Three E’s of Social
Media Engage (www.Twitter.com/Iconic88)

Strategy #1 Micro Communications <ul><li>Strategy:
Short Communications for a short attention span </li></ul><ul><li>Business Applications: RSS Subscriptions, Twitter for Business, Qik </li></ul><ul><li>Advanced Strategies: The 3 E’s: Educate, Entertain, Engage </li></ul>

Virtualization – New USanFranOnline.com Internet
Marketing Master Certificate

Virtualization – Virtual University

Virtualization – IBM in Second
Life

@ErinBlaskie – Virtual Assistant

GoToMeeting – Virtual Meetings

Guru – Virtual Employees

Dr. Tom Hopkins – Virtual
MD

Strategy #2 Virtualization <ul><li>Strategy: Businesses
and segments going virtual </li></ul><ul><li>Business Applications: Virtual Assistants, Virtual Employees, Virtual Meetings, </li></ul><ul><li>Advanced Strategies: Provide Virtual Services, Virtual Training: Lorman and Coleman Communications turning to Webinars </li></ul>

Free! #3

Free Websites – WordPress Blog
Platform

Free Music - RadioHead

Podcasts!!! FREE on iTunes

Google Analytics - FREE tool
to measure site traffic and activity

26,149 Links TO the page!!
Alexa Rank 6,553 Google Page Rank (Site Importance) 6/10 SEO Quake Toolbar

11,400 pages indexed or ‘read’
by Google Google Page Rank 3/10 SEO Quake Toolbar

462,433 Alexa Rank! SEO Quake
Toolbar Michael Eisenberg

Compete.com – Measures unique Visitors

SpyFu – Reports on Pay
Per Click

Ragan.com Free Newsletter - Paid
Content Model

Strategy #3 Free! <ul><li>Strategy: Amazing
Free Products with a revenue model attached </li></ul><ul><li>Business Applications: Free Plus Paid, WordPress, Analytics, SEO Quake, SpyFu, Compete, iTunes </li></ul><ul><li>Advanced Strategies: Ad Model, Analytics = AdWords Performance, Upgrade Model (Compete, SpyFu) </li></ul>

Strategy #4 Social Search

Social Search Search.Twitter.com

BazaarVoice – Add Ratings to
your site

BazaarVoice – Add Ratings to
your site

Threadless – Community votes pick
the new shirts

94% Research major purchases online

Strategy #4 - Social Search
<ul><li>Strategy: Add reviews to websites, participate in ratings and reviews </li></ul><ul><li>Business Applications: TripAdvisor, Google, CNET, Amazon , Yelp!, Angie’s List </li></ul><ul><li>Advanced Strategies: </li></ul><ul><li>Build a Community around your Information Product! Ask for Ratings to Get Listed </li></ul>

Strategy #5 - Customer Service
is the new Marketing Department http://www.youtube.com/watch?v=CvVp7b5gzqU

Customer Service is the new
Marketing Department – Frank Eliason

Customer Service is the new
Marketing Department – Shashi Bellamkonda

Customer Service is the new
Marketing Department – Richard Binhammer

Technorati and Google Blog Search

Radian6 Web Monitoring Tool

Search.Twitter.com = Instant Search

Strategy #5 Customer Service as
the New Marketing Department <ul><li>Strategy: Monitor your brand in Social Media and develop a dialogue with your customers and prospects </li></ul><ul><li>Business Applications: Richard at Dell, Amazon, Zappos,Technorati and Google Blog Search, Radian6 </li></ul><ul><li>Advanced Strategies: Monitor your Brand Message, Join the Conversation, Be Genuine. Be Transparent. Experiment. </li></ul>

Strategy #6 Disintermediation II

Strategy #6 Disintermediation II –
Consumer Journalism

HARO – HelpAReporterOut.com

Sample HARO Media Leads <ul><li>URGENT
0) Homeowners default on modified mortgages (USA Today) </li></ul><ul><li>1) Companies doing well (Marketwatch.com) </li></ul><ul><li>9) New parents fighting about money (Pregnancy Magazine) </li></ul><ul><li>10) Social Networking Articles/Blogs etc. (EBook) </li></ul><ul><li>28) Finding the best IT talent (Processor Magazine) </li></ul><ul><li>31) Best cruising deals of 2009 (Los Angles Times) </li></ul><ul><li>32) Finances during long-term travel (Book) </li></ul>

Strategy #6 Disintermediation – Part
II <ul><li>Strategy: Take advantage of ‘news hole’, disintermediate existing business models </li></ul><ul><li>Business Applications: Develop products to connect directly with consumers </li></ul><ul><li>Advanced Strategies: Help-A-Reporter free to the consumer with sponsor revenue, Niche opportunities? </li></ul>

Strategy #7 Super Widgetization /
Open Source

Super Widgetization – Facebook Aps

Super Widgetization – 1 Billion
iPhone Aps

Super Widgetization – Twitter Aps

Super Widgetization – Twitter Aps

Super Widgetization – Amazon Affiliate
Widgets

Widgetbox

Strategy #7 Super Widgetization <ul><li>Strategy:
Develop applications to go direct to the desktop, Facebook, iPhone </li></ul><ul><li>Business Applications: Facebook, Apple/iPhone, Amazon, eBay, Widgetbox, Facebook Applications, Straight to the iPhone </li></ul><ul><li>Advanced Applications: Create an Application or Widget to make something easier and to bring your business to your audience, Create a Blidget! </li></ul>

Video!

Gary Vaynerchuk’s Amazing WineLibrary.tv

http://www.youtube.com/watch?v=qg1ckCkm8YI Will It Blend –
Amazing Viral Product Demos

Best Practices – Entertain, Great
Music, Celebrities, Spoofs

Best Practices – Educate “How
to Videos”

Meta data – Tag your
videos, use all the title and description and include long target phrases Tag Videos for Blended Search

TubeMogul – Distribute to Multiple
Sites with Great Reporting

Strategy #8 - Video! <ul><li>Strategy:
Videos build viral traffic and conversion </li></ul><ul><li>Business Applications: YouTube, “How To” Videos, Name and Tag videos with keywords </li></ul><ul><li>Advanced Strategies: TubeMogul, Communities, Great Thumbnails, Web 2.0 Celebrities, parodies, comedy </li></ul>

Strategy #9 Personal Brand!

“ Start right now :
as of this moment you're going to think of yourself differently! You're not an &quot;employee&quot; of General Motors …. Starting today you are a brand Tom Peters ‘The Brand Called You’ Fast Company in August 1997

<ul><li>1. Be You Own Brand
Manager </li></ul><ul><li>Develop your brand marketing plan. </li></ul><ul><li>How are you going to promote your brand? How are you going to take it to the next level? </li></ul><ul><li>Set specific, measurable goals </li></ul>

<ul><li>2. Determine Your USP </li></ul><ul><li>What
makes you Distinctive? </li></ul><ul><li>How can you enhance your unique skills </li></ul><ul><li>I determined my USP was a combination of brand and online </li></ul><ul><li>I wrote “The Ten Golden Rules of Internet Marketing” which shaped my life </li></ul>

<ul><li>3. Follow your passion! </li></ul><ul><li>Where
do you like to hang out </li></ul><ul><li>What do you love to read? </li></ul><ul><li>Create your content in an area that you really care about </li></ul>http://garyvaynerchuk.com/2008/09/11/execute-on-being-you/

<ul><li>4. Listen </li></ul><ul><li>“ Listening is
my first move in starting to understand social media. G o and read blogs. Go visit Twitter.com and more importantly search.twitter.com , and see what people are saying. Read comments on people’s blogs and see which ones seem to get any response. Search using Google and Technorati.com, and start listening to conversations that are out there.” </li></ul>Chris Brogan

<ul><li>5. Embrace Your Inner Author
</li></ul><ul><li>Create unique content. </li></ul><ul><li>Write a blog. Write a book or a free eBook </li></ul><ul><li>Submit articles to industry publications. </li></ul><ul><li>Create a website. </li></ul><ul><li>Build great content on Facebook and LinkedIn </li></ul>

<ul><li>6. Build Your Net </li></ul><ul><li>Set
a goal to make a few quality connections </li></ul><ul><li>Give to Get </li></ul><ul><li>Ask about them </li></ul><ul><li>Add new contacts and follow up </li></ul><ul><li>Be my friend! </li></ul><ul><li>Safety Net </li></ul>

<ul><li>7. Volunteer to Shine </li></ul><ul><li>Volunteer
to develop new skills </li></ul><ul><li>Work in a comfort zone then push yourself </li></ul><ul><li>Enhance a skill through freelance opportunities. Guru, e-Lance and BINTRO offer an opportunity for you to sell personal assets that might not be part of your current job but can be on your future resume! </li></ul>Missy Ward winner of the ShareASale Pay It Forward Award!

<ul><li>8. Innovate to Lead </li></ul><ul><li>Test
new technologies. Take a free trial. </li></ul><ul><li>Report on how new tools they work on your blog. </li></ul><ul><li>Position yourself as an early adopter and soon people will be asking you about the next big thing! </li></ul>

<ul><li>9. Entrepreneur </li></ul><ul><li>Entrepreneur is a
verb </li></ul><ul><li>I wish I started earlier in my career. </li></ul><ul><li>Employers look to hire people who have managed their own business </li></ul><ul><li>No barriers to starting. </li></ul><ul><li>Start selling products as an affiliate CJ, LinkShare, or Share-A-Sale. </li></ul>

<ul><li>10. Speak Up! </li></ul><ul><li>The biggest
differentiator for my career </li></ul><ul><li>Toastmasters </li></ul><ul><li>Volunteered for the social committee at work and the charity association </li></ul><ul><li>Presentation Zen </li></ul><ul><li>Practice makes perfect! </li></ul>

PeoplePond.com and Google Profiles

Strategy #9 Build Your Personal
Brand <ul><li>Strategy: Carve out a Unique Niche for your Personal Brand </li></ul><ul><li>Tactics: Brand Manager, Follow your Passion! Innovate, Entrepreneur, Volunteer, Toastmasters </li></ul><ul><li>Advanced Tactics: eBooks, White Papers, Public Speaking - Presentation Zen, PeoplePond.com and Google Profiles </li></ul>

an evolving extension of the
World Wide Web in which the semantics of information and services on the web is defined, making it possible for the web to understand and satisfy the requests of people and machines to use the web content . It derives from World Wide Web Consortium director Sir Tim Berners-Lee's vision of the Web as a universal medium for data, information, and knowledge exchange. (Wikipedia) is the study of meaning . The word &quot;semantics&quot; itself denotes a range of ideas, from the popular to the highly technical. It is often used in ordinary language to denote a problem of understanding that comes down to word selection or connotation. (Wikipedia)

Tim Berners-Lee <ul><li>“ I have
a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A ‘Semantic Web’, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The ‘intelligent agents’ people have touted for ages will finally materialize.” (Wikipedia) </li></ul>

Did you mean…

THAT IS A LOT OF
DATA

New MSN Search “Bing” features
word meaning

Bintro – Semantic Opportunity Matching

<ul><li>Micro Communications </li></ul><ul><li>Virtualization </li></ul><ul><li>Free! </li></ul><ul><li>Social
Search </li></ul><ul><li>Customer Service as Marketing Department </li></ul><ul><li>Disintermediation – Part 2 </li></ul><ul><li>Super-Widgetization </li></ul><ul><li>Video Video Video! </li></ul><ul><li>Personal Branding </li></ul><ul><li>Semantic Web / Web 3.0 </li></ul>Web: 2010: The 10 Strategies Defining Your Business Future

What is TenGoldenRules.com?

What is TenGoldenRules.com? Search Engine
Marketing

What is TenGoldenRules.com? Landing Pages
& Conversion

What is TenGoldenRules.com? Blogs and
Web 2.0

What is TenGoldenRules.com? Video

What is TenGoldenRules.com? Viral Marketing

What is TenGoldenRules.com? eNewsletters

What is TenGoldenRules.com? New Program
Launch Strategy

<ul><li>Try 1 thing today! </li></ul><ul><li>Please
‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation! </li></ul></ul><ul><ul><li>Podcast call in 206-888-6606 </li></ul></ul><ul><ul><li>Be my friend! Linked In, Twitter @jayberkowitz </li></ul></ul><ul><ul><li>Speaking Opportunities </li></ul></ul><ul><ul><li>Consulting, Search, Conversion, Affiliate </li></ul></ul><ul><li>Handouts = email slides </li></ul><ul><li>Q&A </li></ul>Web: 2010: The 10 Strategies Defining Your Business Future Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]