LinkedIn Leaderhsip Presentation

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This is a breif presentation on how to setup your profile on LinkedIn and a few little 'tricks' to get the most out of your profile.

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LinkedIn Leaderhsip Presentation

  1. 1. Welcome Technology and Leadership Communication YouTube: www.youtube.com/VIVIDINSIGHT Facebook: steve@vimm.com or Steve Gasser LinkedIn: www.linkedin.com/in/STEPHENGASSER Flickr: www.flickr.com/photos/vividinsight Blog: www.stevegasser.com Twitter: www.twitter.com/stevegasser Digg: www.digg.com/users/vivid1234
  2. 2. Agenda LinkedIn Overview/Develop your LinkedIn Profile on paper (45 minutes) Reviewing LinkedIn profiles and the how to improve yours (30 minutes) Looking for a job on LinkedIn (15 minutes) Q&A
  3. 3. Questions Ask lots of questions, don’t hold anything back….
  4. 4. My take on it… Don’t ask yourself what the world needs…. Ask yourself what will make you come alive…. Because what the world needs are more people who have come alive…. a lot
  5. 5. In 2009, your Division shuts down... • The Good news: There appear to be jobs out there, if you know where to look • In 2009 you have a VAST ARRAY of free communication tools at your disposal, and you can use them to find a new job
  6. 6. The current landscape • Common posting on corporate websites: quot;No recruiters or offshore teams please, we've already got our hands full, thanks.quot; • Relying solely on Recruiters is quot;badquot; o Employer's market Very costly, at 15% to 25% of base salary o Even fix-fee ($15k) difficult to part with o • Public posting of resume is quot;badquot;, in my opinion: Monster, The Ladders, etc. Why pay? o Too passive of an approach to the job hunt o But may be useful in a quot;cover all basesquot; approach o • Hiring managers are using Social and Web 2.0 to fill jobs Personal recommendations are still the best method to get quot;inquot; o
  7. 7. Craig’s List • Not only for buying/selling cars and junk, or quot;hooking upquot; • Low-cost way for employer to post job opening ($25 per post) • New jobs posted daily! In all categories. o Search, and RSS...
  8. 8. The Social Web • LinkedIn Stay connected professionally o • Facebook Stay connected socially o No longer college kids, most quot;kidsquot; have moved on o • Don't have an account, get one! Remember your parents having trouble programming the VCR? o Don't get quot;stuckquot;, don't be quot;afraidquot; of new technology o
  9. 9. LinkedIn • LinkedIn, stay connected professionally Job openings are posted o in-mail is a two-way street, hiring, getting hired o Your online resume: get recommendations, give recommendations o • MAJOR TIP: With a target company, search for company to find people who work there • MAJOR TIP: With a person's name, search for that person Get help getting introduced o • MAJOR TIP: Google the person's name
  10. 10. Web 2.0 Risks • Assume everything posted on Facebook, LinkedIn, etc stay forever Forever is a loooong time... assume o quot;googlequot; will eventually find it • Google yourself Take control of your online image. o • Would you hire this guy to run your Sales team? ---> Facebook photo of a sales executive o
  11. 11. What is LinkedIn • LinkedIn is an online network of more than 30 million experienced professionals from around the world. • “When you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. You can add more connections by inviting trusted contacts to join LinkedIn and connect to you.” • “Your network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals.”
  12. 12. LinkedIn Three Parts of LinkedIn 1. LinkedIn profile The profile section of LinkedIn is a great place to showcase what you’re all about. Make sure you have a great photo and descriptive information about yourself and your organization. This is an ad for connecting. Reach out to current friends and connections and get a few recommendations as these appear in your profile. 2. LinkedIn groups LinkedIn allows you to create groups and this can be a great way to pull together like-minded folks with an aim toward networking more formally. This can function a bit like a networking club might in the physical world. 3. LinkedIn Q & A For my money, this is one of the real powers of LinkedIn. Posing questions to your network and the at-large community is a powerful way to get some of your core messages across. You can also use this feature to get feedback on specific issues or even potential blog posts.
  13. 13. LinkedIn 101 The fastest LinkedIn presentation you have ever seen
  14. 14. Getting started: Creating and optimizing your profile
  15. 15. Headline • Be specific about your location and industry • Use the “Headline” as a way to attract visitors. Include what you do or what you are looking for ACTION ITEM
  16. 16. Real Time Updates • This can be updated as frequently as you wish • Say what you are doing similar to Facebook, Twitter • This will show in your connection’s “Network Updates”
  17. 17. E-mail Updates
  18. 18. Add your online places • Default is “My Company” “My Website” “My Blog” • Edit to name your company, name of website, etc • More click through’s when sites are named ACTION ITEM
  19. 19. Who are you and what do you do? • Summary = 30 second elevator pitch • Who you are, what you do, what you are interested in • Specialties can be used as keywords and acronyms specific to your industry ACTION ITEM
  20. 20. Online Resume • This is your resume but without the worry of 1 or 2 page minimums • Be descriptive • Include keywords and acronyms (again) where appropriate ACTION ITEM
  21. 21. Education • Be sure to list schools, majors, a ctivities in and out of the classroom ACTION ITEM
  22. 22. What interests you? • What are your hobbies, interests, volunteer activities • This humanizes you • This gives others the ability to find common interests with you ACTION ITEM
  23. 23. Your Groups and Associations • Include personal and professional groups
  24. 24. Honors and Awards • Include personal, profession al, and volunteer nominations and awards ACTION ITEM
  25. 25. How to get in touch with you • You may want to add a message • You may want to add your email address • Interested In = who you are looking to connect with ACTION ITEM
  26. 26. Your Personal URL • Personalize your URL • Add this to your email footer • When commenting on web sites, blogs, industry leave this URL for people to find you. • Include it when signing up for events
  27. 27. Use Google to search LinkedIn • Your reach is only so big • Google indexes most personal and company profiles • Start with this search string in Google – Site:LinkedIn.com (enter keywords) – You will need to “play” with words, phrases, “”, like you would usually do on any Google search
  28. 28. LinkedIn Tips • Create a specific email address for your LinkedIn account • Archive unwanted or unknown connection requests • “5” I Don’t Knows can get you in trouble with LinkedIn • “3,000” Invitations allowed (can request for more) • Personalize invitations or create your own templates. LinkedIn templates are boring. • Write recommendations • Participate in Questions & Answers
  29. 29. Ask yourself. . . Look at your profile, would you want to connect with you?
  30. 30. It’s not the size of your network but how you use it
  31. 31. 3 Steps • Build your LinkedIn Profile • Build your Online Professional Network on LinkedIn • Search for people, companies or jobs on LinkedIn
  32. 32. My take on it… Don’t ask yourself what the world needs…. Ask yourself what will make you come alive…. Because what the world needs are more people who have come alive…. a lot
  33. 33. Next Step Review an online profile Create/Enhance Your Profile Search LinkedIn for Job Look at how to use LinkedIn for Jobs
  34. 34. Thank You Technology and Leadership Communication YouTube: www.youtube.com/VIVIDINSIGHT Facebook: steve@vimm.com or Steve Gasser LinkedIn: www.linkedin.com/in/STEPHENGASSER Flickr: www.flickr.com/photos/vividinsight Blog: www.stevegasser.com Twitter: www.twitter.com/stevegasser Digg: www.digg.com/users/vivid1234

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