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How to use LinkedIn, Twitter and Facebook to extend your reach


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I talk about ways that you can participate in the various social networks including Business Week's BX, Facebook, LinkedIn and Twitter to help extend your brand and reach.

Published in: Career

How to use LinkedIn, Twitter and Facebook to extend your reach

  1. 1. Working the Internet BDPA October 19, 2009 David Strom [email_address] (310) 857-6867 St. Louis, MO
  2. 2. You too can create content!
  3. 3. Agenda <ul><li>Twitter for business </li></ul><ul><li>LinkedIn Answers and Groups </li></ul><ul><li>Business Week’s BX </li></ul><ul><li>Facebook ideas </li></ul>
  4. 5. But who really is “the real Shaq”
  5. 7. Twitter for business
  6. 14. Social brand index
  7. 20. How not to use social media!
  8. 21. Or the “Motrin Moms”
  9. 22. Yammer
  10. 23.
  11. 26. My header
  12. 27. Public profile
  13. 28. Do’s <ul><li>Make sure they are people you can visualize in your mind or have some memory </li></ul><ul><li>Do check LinkedIn daily </li></ul><ul><li>Make sure you have your settings the way you intended </li></ul><ul><li>Constantly cultivate and feed your network </li></ul>
  14. 29. Don’ts <ul><li>Don’t send out mass invites to more than 30 people at once </li></ul><ul><li>Don’t put non-professional items in your status updates </li></ul><ul><li>Don’t obsess about the number of connections and build slowly over time </li></ul><ul><li>Don’t just get started on the site two weeks before you are changing jobs </li></ul><ul><li>Don’t worry too much about using InMail </li></ul>
  15. 30. Recommendations
  16. 38. Should you pay for it?
  17. 39.
  18. 41. My profile:
  19. 44. A better way to use Facebook
  20. 47. Facebook makes it hard sometimes
  21. 48. Facebook “marriage”
  22. 49. What about videos?
  23. 50. Contact <ul><li>David Strom </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li>(310) 857-6867 </li></ul><ul><li>St. Louis, MO </li></ul><ul><li> </li></ul><ul><li>davidstrom </li></ul>