This document summarizes Camille Paris' experience with social media marketing. Some key findings include: - Facebook was found to be the most effective tool for improving business, but privacy issues exist. The best times to post are Saturdays and weekday afternoons and evenings. - Making videos for YouTube was challenging but an important concept for audiences. - Twitter allows scheduling tweets and identifying relevant accounts to follow for events, sports, and brands. The character limit can restrict messages. - LinkedIn is useful for professional networking, building a personal brand, and finding relevant groups. - Different social networks suit different purposes and knowing their strengths and weaknesses helps choose the best ones.

1. SOCIAL MEDIA
MARKETING
Camille PARIS

2. My
10 Posts
19 Comments
275 Page views
25 views for the ROI’s post !
 Important concept people want to understand.
Which Social Media site
- will I continue to use ?
- is my least favorite ?
Making my VLOG was the most challenging part.

3. • Highest number of comments: 3 (on several posts)
 Monday, Wednesday, Friday, Saturday, Sunday
VLOG
3 hours (writing + recording)
14 views
What would you do differently?
A first record session to train myself and to become comfortable and
ready for the real record session.
How easy was it to do?
Not easy at all to speak alone in front of a computer and trying to
convince someone who I don’t see or hear.
Do you think that you will keep up a blog?
I don’t think I’ll keep up a blog because I won’t have time to update it.

4. • 535 Friends
• 190 brands and groups
What did you learn about Facebook?
The best time to share on Facebook is Saturday and others days at noon and
after 7pm. Best sharing frequency is 1 post every 2 days.
Facebook is an extremely effective tool to improve a business but everyone
has to be aware of dangers linked to the lack of privacy.
If I run a business in the future, I’m pretty sure I’ll use Facebook to get people
know about it (by creating a company page and posting relevant
information)

5. What have you learned about Twitter?
I can pre-write tweets and schedule their publication at the hour I want
them to appear on my Twitter account.
Will you continue to use Twitter regularly?
Of course, I already used Twitter before the SM class. I love this social
network, micro blogging network.
3 Followers: viverside  to know about every event, information of the University.
USA Synchronized Swimming  I practiced this sport during 11 years
Red Bull  I worked for the brand last year and to know about events
Strengths Weaknesses
Low cost, easy to use, ease of entry 140 characters restriction, you can’t
Increase of business relationships say everything you want
Reach quickly the audience. Everyone can say bad things just by
mentioning you
Lack of privacy
not everybody know how to use it.

6. Were you already using Linked In before the class?
Not at all, because I have a ‘s account.
How can you use this tool to leverage and build your personal brand?
Create a company page, a profile, leverage connections and post relevant
items for the business.
Which groups do you now belong to?
- IDRAC Alumni  It’s my Business School in France
- International Business Managers
I will continue to belong to these groups because they are interesting for my
studies.

7. Closing thoughts
Wikipedia is a very practical tool because the information’s source is
free and people have access to every subject with lots of details.
However, this wiki isn’t so reliable because anyone can add information
which are not verified. Consequently, they can be false.
Biggest take-aways ?
This class helped me to get a wider vision of Social Media Marketing.
Moreover, I went into in depth my knowledge about social networks I
already known and I discover new interesting ones like Delicious.
In the future, I’ll still have this knowledge, I’ll know several different social
networks, so I’ll be able to choose the one which suit the most with my
business.
I’ll will continue to use
I’m not crazy about because I already use Viadeo and I like it.