Social Media Networking: A fad or an essential career tool<br />CDAA | Brisbane | 3 March 2010<br />Jenni Proctor | Career...
Essential career tool always<br />“It’s not what you know, it’s who you know.”<br />Networking<br />
Traditional networks<br />
“It’s not what you know, it’s who knows that you know about it.”<br />Networking – A new dimension<br />
Typing pool – 2010 version<br />
Linked In<br />Twitter<br />Facebook<br />Power TrioBest sites for career management<br />
Social<br />Mainly social for most people<br />Can ask anyone to be your friend<br />News Sharing – Status, New babies, Ho...
Ernst & Young Careers<br />
<A way of communicating to many using only 140 characters  Used a lot by celebs and business  US trend to advertise jobs t...
www.linkedin.com<br />More professionally oriented<br />Can’t just link with anyone<br />Interest groups<br />Resume uploa...
August, 2009 - ComScore<br />70% of internet users visited social networking websites in 2009<br />Nearly 9 million Austra...
World’s largest professional network <br />48 million members and growing<br />875,000 members in Australia<br />Over 1,00...
Preferred option for professional networking<br />Network - Informational interviews<br />Integrates blog posts and Twitte...
Is Social Media Networking  helpful in finding a new job?<br />14% some contact<br />7%  “My career profile is available f...
Social Networking Freedoms<br />In 2003 – 2004, Social Media was BLOCKED<br />Traditional companies<br />Problems with Wor...
Ciaran Norris, head of social media at the WPP agency Mindshare, says: <br />“Last year was definitely a tipping-point for...
Globalisation<br />Economic changes<br />Flexible labour practices<br />Information technology<br />New techniques<br />Ne...
Impacts on job seekers<br />What we need to tell our clients<br />Professional practice<br />The use of social media withi...
Employers use search engines and social media to evaluate clients<br />Internet content = new or lost opportunities<br />N...
Be aware, not naïve<br />Be consistent<br />Be respectful<br />Update regularly<br />2.  What we need to tell our clients<...
Their use of Social Media<br />Their level of privacy<br />Anything on site that is private information<br />Their level o...
Be consistently branded<br />How often is it updated?<br />Is the information consistent with your resume?<br />Profession...
Same Advice, Different Context<br />Until about 2009<br />Now<br />Present yourself well in applications and interviews<br...
Are you networking online?<br />Are you learning from others online?<br />Are you using social media to promote your own p...
Best example I have seen:<br />Career Success Radio – <br />Keith Keller and Annemarie Cross<br />Weekly broadcasts<br />I...
Talent Bar<br />Yworld<br />Global Career Coaching Alliance<br />Yahoo Groups – Career coaches<br />Other sites to explore...
To be Career Development Practitioners of the current times, relevant to all generations and aware of the main modes of co...
Contact:  Jenni Proctor<br />Career Clarity<br />jenni@careerclarity.com.au<br />www.careerclarity.com.au<br />
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Social Media A Fad Or An Essential Career Tool

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Presentation for Career Development Association of Australia, Queensland Branch, about the use of Social Media as a career tool.

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Social Media A Fad Or An Essential Career Tool

  1. 1. Social Media Networking: A fad or an essential career tool<br />CDAA | Brisbane | 3 March 2010<br />Jenni Proctor | Career Clarity<br />jenni@careerclarity.com.au<br />
  2. 2. Essential career tool always<br />“It’s not what you know, it’s who you know.”<br />Networking<br />
  3. 3. Traditional networks<br />
  4. 4. “It’s not what you know, it’s who knows that you know about it.”<br />Networking – A new dimension<br />
  5. 5. Typing pool – 2010 version<br />
  6. 6.
  7. 7. Linked In<br />Twitter<br />Facebook<br />Power TrioBest sites for career management<br />
  8. 8. Social<br />Mainly social for most people<br />Can ask anyone to be your friend<br />News Sharing – Status, New babies, Holidays, Parties, Photos<br />Business<br />Heavily used by small business<br />Fan pages and groups to share specific information <br />News Sharing – Workshops, Products <br />Meetup groups – networking events<br />Facebook<br />
  9. 9. Ernst & Young Careers<br />
  10. 10. <A way of communicating to many using only 140 characters Used a lot by celebs and business US trend to advertise jobs through Twitter ><br />That’s 138 characters!<br />Headline pointing to your website or article<br />Expand your job or business network<br />Can search on daily basis – find out what jobs are coming up <br />Expert status<br />Twitter<br />
  11. 11.
  12. 12. www.linkedin.com<br />More professionally oriented<br />Can’t just link with anyone<br />Interest groups<br />Resume uploaded<br />research people, companies, groups<br />Linked In<br />
  13. 13. August, 2009 - ComScore<br />70% of internet users visited social networking websites in 2009<br />Nearly 9 million Australians visited a social networking site in June, 2009<br />Only 29% in 2008<br />Popularity Worldwide: <br />Facebook followed by MySpace, Windows Live, Bebo and Twitter. <br />Facebook- 6 million visitors and growing 95 % from the previous year. <br />MySpace Sites -3.5 million visitors, up 5 % <br />Windows Live Profile with nearly 2 million visitors. <br />Twitter witnessed the most substantial growth, surging to 8,000,000 visitors in June, 2009<br />Orkutalso achieved significant growth, up 607 percent.<br />Talent Bar and yworld are upcoming sites.<br />Social networking in Australia<br />
  14. 14. World’s largest professional network <br />48 million members and growing<br />875,000 members in Australia<br />Over 1,000 companies using LinkedIn Talent Advantage to hire employees.<br />Telcos and banks are most likely to take advantage of the business network site<br />Telstra, IBM, Optus, National Australia Bank and ANZ listed as the top five companies in Australia with the most employees on LinkedIn. <br />Top five positions for Australians on LinkedIn include: business owner, director, manager, consultant and project manager.<br />Industries - information technology and services industry, financial services, computer software, telecommunications, marketing and advertising, accounting, education management, human resources, banking and management consulting.<br />Reference: http://www.smarte-commerce.com/social-networking-usage-in-australia/<br />Linked In <br />
  15. 15. Preferred option for professional networking<br />Network - Informational interviews<br />Integrates blog posts and Twitter <br />Can join groups to show expertise and interest<br />Can submit articles to showcase expertise and link to website<br />Can be useful for researching companies and individuals<br />Linked In Advantages<br />
  16. 16. Is Social Media Networking helpful in finding a new job?<br />14% some contact<br />7% “My career profile is available for public view.”<br />The Age….<br />
  17. 17. Social Networking Freedoms<br />In 2003 – 2004, Social Media was BLOCKED<br />Traditional companies<br />Problems with Workplace Internet Leisure Browsing<br />Contemporary companies want someone who<br />Can promote their brand<br />Can acquire new business<br />Social personality usually uses social media!<br />
  18. 18. Ciaran Norris, head of social media at the WPP agency Mindshare, says: <br />“Last year was definitely a tipping-point for social media. Advertisers can now see it’s not just for kids, it’s not just for geeks – that was the worry before. More clients are asking about what we can do in social media..”<br />Evening Standard, London, 25th January, 2010<br />Advertisers take it seriously<br />
  19. 19. Globalisation<br />Economic changes<br />Flexible labour practices<br />Information technology<br />New techniques<br />New practices<br />New strategies<br />New approaches<br />World of work<br />
  20. 20. Impacts on job seekers<br />What we need to tell our clients<br />Professional practice<br />The use of social media within our profession<br />What career practitioners need to know<br />
  21. 21. Employers use search engines and social media to evaluate clients<br />Internet content = new or lost opportunities<br />New opportunities – market skills, establish contacts, promote themself<br />Lost opportunities –photos, comments <br />Blurred boundaries between public & private<br />Privacy being tightened on Facebook<br />1. Impacts on job seekers<br />
  22. 22. Be aware, not naïve<br />Be consistent<br />Be respectful<br />Update regularly<br />2. What we need to tell our clients<br />
  23. 23. Their use of Social Media<br />Their level of privacy<br />Anything on site that is private information<br />Their level of awareness about privacy<br />Their “exposure” – How would you feel if your employer or prospective employer looked at your site? Help or hinder your prospects?<br />Keeping up to date with changes on a site<br />Questions for clients<br />
  24. 24. Be consistently branded<br />How often is it updated?<br />Is the information consistent with your resume?<br />Professional or social profile?<br />Shorts and thongs or business suit?<br />Skills, accomplishments, passions, professional interests – Are they visible anywhere?<br />Risk minimisation<br />Profile Savvy<br />
  25. 25. Same Advice, Different Context<br />Until about 2009<br />Now<br />Present yourself well in applications and interviews<br />Present yourself in a good light to potential employers<br />Look, act and sound as if you would be a good employee<br />Utilise your network well<br />Manage your online profile carefully <br />Maintain consistency of your personal brand<br />Does an online search make you seem employable?<br />Utilise your online and offline networks <br />
  26. 26. Are you networking online?<br />Are you learning from others online?<br />Are you using social media to promote your own professional interests or business? <br />Are you helping your clients to use social networking to their advantage?<br />3. Professional Practice<br />
  27. 27. Best example I have seen:<br />Career Success Radio – <br />Keith Keller and Annemarie Cross<br />Weekly broadcasts<br />International<br />Highly visible on main social media sites<br />Creating links with many career development organisations and individuals internationally<br />www.careersuccessradio.com<br />4. Social media with our profession<br />
  28. 28. Talent Bar<br />Yworld<br />Global Career Coaching Alliance<br />Yahoo Groups – Career coaches<br />Other sites to explore<br />
  29. 29. To be Career Development Practitioners of the current times, relevant to all generations and aware of the main modes of communication that people are using………<br />Therefore Social Networking is an essential contemporary career development tool.<br />Our challenge<br />
  30. 30. Contact: Jenni Proctor<br />Career Clarity<br />jenni@careerclarity.com.au<br />www.careerclarity.com.au<br />

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